Holly Vlogs
TikTok @hollyvlogsofficial
This creator shares videos about bargains and money-saving tips. They highlight deals on groceries, beauty products, and household items from various UK stores like B&M, Aldi, and Tesco. The creator also covers experiences such as the Polar Express train ride and budget-friendly beauty treatments like getting hair done at a college.
Lara Jarvis
TikTok @lara.joanna.jarvis · Instagram @larajoannajarvis
The creator shares content focused on lifestyle topics. This includes videos about family breaks in the UK and budget-friendly days out in London. They also post about home hacks, such as kitchen gadgets and cleaning products, and share shopping tips, including Black Friday deals and budget Christmas shopping. Additionally, the creator discusses financial literacy for children and shares travel advice for family trips.
Moneysavingofficial
TikTok @moneysavingoffici
This creator shares videos about shopping hauls from various UK stores, including Primark, M&S, and Aldi. They focus on budget-friendly finds, offering tips on how to save money and highlighting good value items. The content also covers seasonal purchases, such as Christmas decorations and food, along with advice for visiting places like London's Winter Wonderland.
Lauren Leyva
TikTok @lauren.leyva · Instagram @laurenleyva
This creator shares easy and budget-friendly recipes, often focusing on one-pan meals and batch cooking for efficiency. They also provide tutorials on baking, with a particular focus on seasonal bakes like Christmas desserts. Additionally, the creator offers guidance on healthy eating habits and meal planning, alongside content aimed at teaching children to cook and eat well.
Sarah Butler
Instagram @sarahbutlerathomeofficial
This creator focuses on sharing recipes and cooking demonstrations. They often feature dishes from their cookbooks, such as 'Batch Cooking' and 'Food for Life', highlighting meal prep, saving money, and reducing food waste. They also promote fundraising events for local causes and showcase sponsored products, particularly dairy items from Connacht Gold and cookware.
Rebecca Family Recipes
TikTok @rebeccamorgannutrition
This creator shares a range of recipes, focusing on healthy and budget-friendly family meals. They often discuss nutrition topics, such as sugar intake and ultra-processed foods, providing practical tips and ingredient suggestions. Many videos feature quick and easy meal ideas suitable for busy parents, including toddler-friendly dishes and batch-cooking options. The creator also shares insights into their life as a student and parent, often incorporating meal planning and weekly shopping hauls.
Laura Nightingale
TikTok @cakeontherun · Instagram @cakeontherun
This creator posts recipes primarily focused on using Greek yoghurt. Their videos showcase how to make various baked goods like bread knots, muffins, and loaves, often incorporating flavours such as lemon, poppyseed, chocolate, coffee, and fruit. They also share quick snack ideas, such as dipped Weetabix, and review different brands of Greek yoghurt based on protein content and price.
New Food Finds UK
TikTok @newfoodfindsuk
This creator shares videos about new food and drink items available in UK supermarkets and shops. They showcase products from various retailers, including M&S Food, Tesco, B&M, and Home Bargains. The creator often features items like chocolates, baked goods, and special edition snacks. Some videos also highlight kitchen gadgets used for preparing food.
Serena Patel
Instagram @onserenasplate
This creator focuses on making high-protein meals and snacks that can be prepared in advance. Their content includes recipes for dishes like Peking beef rice bowls, protein pancake bowls, and Big Mac-inspired salads and tacos. They also share meal prep plans for achieving specific protein and fibre intake goals throughout the day, featuring a variety of breakfast, lunch, and dinner options. Many recipes are presented as 'balanced bowls' and are designed to be healthy, tasty, and easy to reheat.
Emsbalance
TikTok @emsbalance · Instagram @emsbalance
This creator posts videos primarily focused on vegetarian recipes that are budget-friendly and can be made within a short timeframe. They often share content from their 'Babe on a Budget' series, detailing weekly food shops and how to create multiple meals from them. The videos typically include step-by-step instructions, ingredient lists, and cooking times for dishes like tray bakes, pasta, and noodles.
Jade Carolan
TikTok @jadecarolanfitness · Instagram @jadecarolanfitness
This creator shares recipes focused on high protein and healthy ingredients. They often prepare meal preps for the week, including dishes like bolognese, chicken curry, and meatballs. The creator also posts about quick breakfast ideas, such as granola or egg wraps, and sometimes features fitness routines and healthy snack options.
Emily English
TikTok @emthenutritionist · Instagram @emthenutritionist
This creator shares recipes for healthy meals, including dishes like sticky orange chicken, high-protein BLT fillings, and creamy Thai coconut cod curry. They also discuss skincare routines, kitchen design tips, and gut health advice. Additionally, the creator posts about fitness, sharing their morning wellness routines that involve brisk walks and meal prepping breakfasts. They often highlight the nutritional benefits of their recipes, focusing on protein and fibre content.
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Frequently asked questions
Budget meal prep creators often see higher than average engagement rates, typically between 5-9%, because their content is highly 'saveable' and 'shareable' as viewers bookmark the recipes for their weekly shopping.
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