Moneysavingofficial
TikTok @moneysavingoffici
This creator shares videos about shopping hauls from various UK stores, including Primark, M&S, and Aldi. They focus on budget-friendly finds, offering tips on how to save money and highlighting good value items. The content also covers seasonal purchases, such as Christmas decorations and food, along with advice for visiting places like London's Winter Wonderland.
TheQuinns
TikTok @thequinnyfamily
This creator shares videos about shopping hauls from stores like B&M, The Range, and Home Bargains. They often feature seasonal decorations, such as items for Valentine's Day and Easter. The creator also posts content about trying new food items from places like McDonald's and reviewing advent calendars. Other videos include daily life moments like dog walks and humorous observations about family routines.
MEGAN ROBERTS
TikTok @megsrobertss
This creator shares videos about their daily routines, including morning and night time routines with their toddler. They also showcase shopping hauls from stores like Home Bargains and B&M, often featuring specific products they are excited to try, such as a sunrise alarm clock or new homeware items. The creator documents their experiences trying new food and drink items from popular chains like Starbucks and McDonald's. They also share vlogs of outings, such as visiting Christmas light displays.
Emily Jade
TikTok @emiiyjade · Instagram @emiiyjade
This creator reviews a variety of food and drink items. They try new products from popular chains such as Cadbury, Greggs, McDonald's, Starbucks, Pret, and Costa. The creator also tests out items from M&S, including cheesecakes and chocolate bars. Additionally, they experiment with viral food trends, unusual flavour combinations, and celebrity-inspired orders. Their content often features taste tests of seasonal and limited-edition products.
This Hungry Hun
TikTok @this_hungry_hun · Instagram @this_hungry_hun
This creator shares a variety of food-related content, including reviews of products from UK supermarkets and recipes. They often showcase meal ideas for dinner, such as orzo risotto, steak pasta, and various burger bowls and wraps. The creator also posts content related to their pet dog, Bruno, featuring dog-friendly recipes and birthday celebrations. Additionally, they sometimes share content about fashion accessories, like glasses.
Verona Miller
Instagram @veronamiller_
This creator focuses on food reviews and recipes. They try viral food trends, such as lemon pepper wings and Japanese cheesecake, often sharing taste tests and ingredient details. The creator also explores different breakfast and brunch spots, along with reviewing new products from various food brands. Some videos include cooking tutorials for desserts and sharing insights into lesser-known eateries.
The Colairo-Wesley Home
Instagram @thecolairowesleyhome
This creator shares content focused on home interior design, DIY projects, and garden renovations. They often demonstrate how to update spaces with panelling, paint, and budget-friendly decor hacks. The content includes transformations of new-build homes and features seasonal decorating ideas, especially for Christmas. They also provide glimpses into managing a coffee shop business and offer practical tips for home improvement projects.
Flossie Allanson
Instagram @byflossieallan
This creator posts content focused on home styling and interior design, often with a cosy, cottage aesthetic. They share tips and tutorials on how to style items like ottomans and coffee tables, creating visually appealing and inviting spaces. Their content also features seasonal decorations, such as Christmas table settings, and highlights their experiences with travel and hosting events. The creator often incorporates elements of traditional British country living and a 'Nancy Meyers' interior style into their posts.
Angelica Jells
TikTok @angelica.jells · Instagram @angelica.jells
This creator posts videos about a variety of dishes, including recipes for meals such as duck, lamb ribs, and ox cheek ragu. They also share content related to trying new cuisines, like Bangladeshi and Nigerian food, often sourced from platforms like Facebook Marketplace. The creator's videos feature popular dishes such as tonkatsu and tiramisu chicken wings, alongside everyday meals and holiday cooking vlogs.
New Food Finds UK
TikTok @newfoodfindsuk
This creator shares videos about new food and drink items available in UK supermarkets and shops. They showcase products from various retailers, including M&S Food, Tesco, B&M, and Home Bargains. The creator often features items like chocolates, baked goods, and special edition snacks. Some videos also highlight kitchen gadgets used for preparing food.
Eating with Tod
TikTok @eatingwithtod · Instagram @eatingwithtod
This creator focuses on reviewing and showcasing a variety of food establishments and culinary experiences. They explore different cuisines, from traditional Italian and Turkish to Filipino bakeries and Bengali fish and chips. The creator also highlights budget-friendly dining options and features large-scale food events like BBQ competitions and international food festivals. They often tag restaurants and use hashtags related to food and specific locations.
Perrie Sian
TikTok @perriesian · Instagram @perriesian
This creator often posts 'get ready with me' videos, where they document their preparation for events such as parties or award ceremonies. They also share fashion hauls and try-ons, featuring clothing from brands like Zara, H&M, and ASOS. Additionally, the creator shares vlogs detailing daily activities, travel routines, and occasional health updates.
Jo Rouke
TikTok @thismumcooks · Instagram @this.mum.cooks
This creator shares videos about saving money on groceries, often focusing on deals and reduced items at M&S. They demonstrate how to make items from scratch, such as croissants and cottage cheese, to reduce waste and cost. The creator also provides tips on food storage and offers meal planning ideas. Their content includes challenges and recipes, sometimes featuring specific brands like Allinson's bread.
kathrynlturner
TikTok @kathrynlturner · Instagram @kathryn.lturner
This creator works as the Director of Product Development for M&S Food. They share videos detailing new and popular food products, including snacks, desserts, and seasonal produce. They often highlight specific ingredients, production methods, and taste profiles. The creator also features team members involved in product development and trends analysis.
GlasgowGannets
TikTok @glasgowgannets · Instagram @glasgowgannets
This creator shares their experiences trying various foods and restaurants, primarily in Glasgow and Scotland, but also in international locations like Bangkok and Krakow. They often review meals, highlighting specific dishes and providing opinions on taste and quality. They also create content about fitness classes, shopping hauls from supermarkets and home stores, and seasonal activities like visiting gardens or exploring autumn scenery.
The Darcy Twins
Instagram @thedarcytwins
This creator posts content about food and travel. They share reviews of restaurants, cafes, and unique food experiences. They also document trips to various cities, highlighting local cuisine and activities. Additionally, they occasionally share content related to home cooking and lifestyle.
maisabellaa
TikTok @maisabellaa · Instagram @maisabellaa
This creator shares videos about trying new food items from Marks & Spencer, focusing on their festive ranges and 'abandoned' snacks. They also review sandwiches from various London establishments and share their experiences trying popular food trends, such as froyo and ice cream combinations. Additionally, the creator documents their fashion choices, including outfits for holidays and thrifted clothing, and shares their hair transformation journeys and DIY projects like making a custom skirt.
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Frequently asked questions
Creators in this niche typically focus on 'Festive Hauls' from premium retailers like M&S or Waitrose, 'Ultimate Party Food' taste tests, and DIY hosting tips for Christmas and New Year's Eve parties.
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