What kind of content does Jo Rouke make?
Jo Rouke offers practical advice on smart grocery shopping and budget-friendly cooking across TikTok and Instagram. They excel at showcasing how to save money at stores like M&S, highlighting deals and reduced items. Jo's content also dives into making delicious food from scratch, reducing waste, and provides valuable meal planning tips.
Are you a brand that’s partnered with Jo Rouke?
Verify your partnership
Who is Jo Rouke’s audience?
Jo Rouke's audience is primarily interested in practical, cost-effective home economics, likely driven by a desire for financial prudence and sustainable living. Intent signals point towards active engagement with actionable advice, as evidenced by their strong performance on TikTok (4.06% ER, significantly above the ~3.0% benchmark). The Instagram ER (1.98%) also surpasses the typical benchmark, suggesting a highly receptive and engaged community eager for content on budget cooking, meal planning, and reducing food waste. This audience is likely to be receptive to brand partnerships offering value and practical solutions.
Which creators are similar to Jo Rouke?
If you're looking for creators like Jo Rouke, you'll find them perfect for anyone aiming to save money on groceries, cook delicious meals from scratch, and minimize food waste through smart meal planning.
Caz Mooney
TikTok @irishbudgeting
This creator shares budget-friendly recipes and cooking tips, often focusing on meals that feed a family of five for around five euros. They also provide advice on managing personal finances, including budgeting strategies and ways to save money on groceries. Additionally, the creator shares baking recipes for treats like cookies and muffins, as well as occasional content about attending events and personal lifestyle.
Cost Of Living Crisis Tips
TikTok @costoflivingcrisistips
This creator shares videos focused on finding bargains and saving money. They highlight deals and discounts at various supermarkets, including Morrisons, Aldi, Tesco, Heron Foods, and Farmfoods. The content also includes tips on making food last longer, budget meal ideas like tuna pasta bake, and advice on reducing expenses such as fuel costs. Additionally, the creator discusses special offers on specific products, from kitchen roll and Easter eggs to supplements and mystery cake boxes.
Lauren Leyva
TikTok @lauren.leyva · Instagram @laurenleyva
This creator shares easy and budget-friendly recipes, often focusing on one-pan meals and batch cooking for efficiency. They also provide tutorials on baking, with a particular focus on seasonal bakes like Christmas desserts. Additionally, the creator offers guidance on healthy eating habits and meal planning, alongside content aimed at teaching children to cook and eat well.
Frequently asked questions
Sign in to view Jo Rouke's full rate card, including fees for Instagram and TikTok posts, reels, and whitelisting options.
Collab with Jo Rouke today
You can use Nutcake’s agentic tools for free. Sign up today to work with Jo Rouke on your creator campaign.