Alisa Gardiner
TikTok @familymealswithailsa · Instagram @family_gardiner
This creator posts videos about family life and cooking. They share recipes for homemade meals, including pizzas, pancakes, curries, and traybakes. They also document family activities like vlogs, grocery shopping hauls, and special occasions like Easter. Additionally, the creator shares content related to their wellness and fitness journey, including running and mental health.
Hina Ahmad
Instagram @lavish_hina
This creator shares videos about a variety of topics, including home cooking and recipes, such as homemade pizza and chapli kebabs. They also post content related to fashion, showcasing clothing and accessories from brands like SHEIN and Moira Cosmetics. Additionally, the creator features videos about home improvement and cleaning products, as well as skincare routines. Some posts also highlight personal life events and travel experiences.
The Slow Dough Pizza Co
Instagram @theslowdoughpizzaco
This creator shares advice and insights on business, focusing on topics like vision, belief, growth, and perseverance. They also document their experiences running a pizza business, discussing business strategies, food offerings, and catering for events. Additionally, the creator shares personal reflections on gratitude, family, and achieving dreams, alongside promoting pizza-making workshops for schools and corporate teams.
Italian Foodaholics
TikTok @italian_foodaholics · Instagram @italian_foodaholics
This creator shares recipes for a variety of dishes, with a strong focus on Italian cuisine. Their content includes pasta dishes, baked goods like bread and muffins, and desserts such as tiramisu and cookies. They also feature more complex recipes like homemade gnocchi and cannoli, often explaining traditional methods and ingredients.
Francesco Mattana
TikTok @our_cookingjourney · Instagram @ourcookingjourney_
This creator shares a variety of Italian recipes, focusing on traditional dishes from different regions of Italy, especially Sardinia. Their videos often showcase how to prepare pasta dishes, including homemade gnocchi and ravioli, as well as regional specialities like Malloreddus alla Campidanese. They also feature recipes for bread, cakes, salads, and sandwiches, often highlighting the use of fresh, seasonal ingredients and traditional cooking techniques.
Doeshe Bake dough
Instagram @doeshebakedough
This creator shares baking tutorials, focusing on bread and doughnuts. They demonstrate techniques like using tangzhong for softer bread and offer recipes for items such as pizza dough, dinner rolls, sandwich loaves, and matcha-flavoured doughnuts. The content also includes comparisons of different baked goods, like babka versus cinnamon rolls.
Does He Bake Dough
TikTok @doeshebakedough
This creator makes videos about baking bread and doughnuts. They share recipes for items like sandwich loaves, sourdough, cinnamon babka, and New York-style pizza. The content often includes tips and techniques for home bakers, covering various types of bread and sweet treats.
Franco
Instagram @kneadingwithfranco
This creator produces social media content focused on baking, with a particular emphasis on Italian breads and pastries. Their videos demonstrate the processes for making items such as pizza, sourdough bread, focaccia, and baguettes. The content frequently showcases detailed steps for dough preparation, fermentation, and various baking techniques. The creator also features different baking equipment and ingredients, sometimes in collaboration with specific brands. Additionally, they have announced plans to sell their panettone and similar products in the UK.
Arwa
TikTok @bakeswith_a
This creator shares videos featuring a variety of food-related content. They often showcase mukbangs, where they eat and review different foods, including cookies, chocolates, and baked goods from various places. The creator also posts recipes for healthier versions of popular dishes like pizza, burgers, and cheesecake, often focusing on high-protein or lower-calorie options. Additionally, they experiment with unusual food combinations, such as unique toast toppings.
Jo Rouke
TikTok @thismumcooks · Instagram @this.mum.cooks
This creator shares videos about saving money on groceries, often focusing on deals and reduced items at M&S. They demonstrate how to make items from scratch, such as croissants and cottage cheese, to reduce waste and cost. The creator also provides tips on food storage and offers meal planning ideas. Their content includes challenges and recipes, sometimes featuring specific brands like Allinson's bread.
Gamze Gulen
Instagram @maviminvalofficial
This creator focuses on reviews and demonstrations of home goods and personal care items. They showcase products such as air purifiers, eye massagers, and water filtration systems. Additionally, the creator features content related to home organisation, outdoor living spaces, and comfortable furniture for everyday use. They also discuss electronic devices like vacuum cleaners and lighting equipment.
Chloe Rose
Instagram @allchloehome
This creator posts videos about home decor, gardening and cooking. They share tips on interior design, including paint colours and furniture choices. The content also features recipes and cooking demonstrations, often recreating meals or celebrating special occasions at home. Additionally, they share updates on their garden, including seasonal planting and outdoor dining setups.
Pizza the Queen
TikTok @pizzathequeen · Instagram @pizzathequeen
This creator posts videos about daily life with their dog, Pizza. Content includes outdoor adventures like hiking and going for walks, often featuring scenic locations. They also share videos of their dog participating in activities such as visiting cafes for puppuccinos, attending dog shows, and going on car rides. The creator also discusses personal topics, including their mental health journey and experiences with bipolar disorder.
Pedro Britos
Instagram @theadventurerguy
This creator posts videos about outdoor adventures and camping trips. They document hiking, backpacking, and splitboarding in locations such as Yosemite and Big Sur. The content often features camp cooking, such as preparing steaks, burgers, pasta, and pizza, as well as showcasing scenic views and wildlife encountered on their journeys. They also share tips on using outdoor gear and planning trips.
Georgia
TikTok @picturingsnacks · Instagram @picturingsnacks
This creator shares videos about their pet tortoise, Normi. Content includes Normi's daily activities, enclosure maintenance, and foraging for food. The creator also posts about gardening, showing off flowers like Cosmos and Dahlias, and preparing their garden for different seasons. They also feature their dog, Otto, and discuss garden projects and outdoor cooking.
ChefLingo
TikTok @chef.lingo · Instagram @chef.lingo
This creator posts videos primarily focused on food reviews, particularly burgers, pizzas, and Italian dishes. They often visit restaurants and provide detailed reviews, rating the food on various aspects. The creator also shares personal vlogs documenting their daily routines, including gym sessions, business meetings, and daily tasks. Additionally, they occasionally post content related to their personal life, such as baking and relationship anecdotes.
Cugini Pizza
TikTok @cuginipizza · Instagram @cuginipizza_
This creator posts videos about making pizzas with unique toppings, such as a full English breakfast or cheeseburger. They also share recipes for other food items like tiramisu and garlic aioli. Some videos feature trick shots and behind-the-scenes content related to their food business.
The Fat Inspector
Instagram @thefatinspector
This creator posts videos reviewing various restaurants and dining experiences, often featuring family meals. They explore a range of cuisines, including Italian, Indian, Spanish tapas, and traditional British fish and chips. The content showcases visits to eateries in different locations such as Birmingham, Derby, Madrid, and Singapore. They also cover cooking at home, like making pizzas, and highlight unique food adventures, such as interactive hotpot dining and elegant afternoon teas.
Daniel John
Instagram @daniel_johneats
This creator shares recipes for home cooking and highlights places to eat. Their content often focuses on brunch dishes, comfort food, and meals that use leftovers. They provide step-by-step instructions for dishes like creamy chicken vodka pasta, loaded hash browns, and various toast toppings. The creator also shares reviews of food products and experiences at food events.
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Frequently asked questions
They excel at both; their technical tutorials provide high visibility for premium flour and oil brands, while their gear-focused setup videos drive high-intent interest for outdoor oven manufacturers.
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