laura hunter
TikTok @laurahunter_0
This creator frequently shares fashion hauls and outfit ideas, focusing on clothing available through TikTok Shop. They showcase items such as matching tracksuit sets, maxi dresses, and winter coats. The creator also posts about relatable trends and vlogs.
cheryl
Instagram @cherressia
This creator focuses on beauty and makeup content, showcasing seasonal looks such as frosty winter styles and warm autumn aesthetics. They produce "Get Ready With Me" videos and review various makeup and skincare products. The creator also shares fashion-related content, including styling jewellery and outfits for different occasions. Additionally, their social media features lifestyle elements like travel experiences and immersive dining reviews. The content frequently includes collaborations with beauty, fashion, and lifestyle brands.
Seema Patel
TikTok @seema.stylesofficial · Instagram @seema.styles_
This creator shares fashion content, focusing on modest clothing. They often showcase outfits from brands like H&M and ASOS, with a particular emphasis on collections suitable for Ramadan and Eid. The creator also features hauls from high-street retailers such as Primark, highlighting clothing and home goods. Additionally, they share seasonal fashion finds and experiences, such as a visit to a festive pop-up event in London.
Bethany Cariou
TikTok @beth_c99
This creator shares content about fashion, particularly focusing on outfits suitable for autumn and summer. They showcase clothing items like jackets, dresses, and swimwear, often highlighting affordable options found on TikTok Shop. Additionally, the creator posts about family outings to places such as Butser Ancient Farm and holiday destinations within the UK, including Wales and Devon. They also share reviews of household items, like a steam cleaner, and fitness wear.
Beffshuff
Instagram @beffshuff
This creator shares content focused on fashion and beauty. They showcase various outfits, often highlighting specific clothing items and brands, and offer styling tips like layering dresses with knitwear. The creator also features beauty products, including makeup reviews and discussions about beauty hampers. Additionally, they occasionally post about lifestyle topics, such as mocktails and date night ideas.
kaoutfits_
TikTok @thisis_ka
This creator shares videos about fashion and styling tips. They often showcase outfits featuring items from brands like COS and UNIQLO. The content includes styling different types of clothing such as knitwear, trousers, and jackets. They also demonstrate how to create various looks, like denim on denim and layering for winter.
Hollie
Instagram @hollieswardobe
The creator posts videos about everyday fashion and styling tips. They showcase outfits for various occasions, including work, parties, and casual wear. The content often features advice on layering, mixing high street and designer pieces, and utilising second-hand finds. They also share tips on creating wearable and affordable looks, often highlighting specific brands or items they recommend.
Harriet
Instagram @harrietwears
This creator shares styling tips and outfit inspiration, often focusing on seasonal fashion such as autumn and winter wear. They frequently showcase how to style specific items like barrel jeans, wool coats, and trench coats, offering advice on layering and creating feminine looks. The content also includes beauty tutorials, particularly for 'cold girl makeup', and features Vlogs of activities like pottery painting. They often link outfit details and recommended products for viewers.
whatemwore
TikTok @whatemwore · Instagram @whatemwore
This creator shares videos about fashion and styling tips. They focus on creating capsule wardrobes and offer advice on putting together outfits for different occasions, such as workwear and spring or transitional styles. The creator also shares their experiences with wedding planning and bridal dress try-ons. They provide guidance on investing in staple clothing items and repeating outfits.
Anna Kalebic
Instagram @annamaria_kalebic
This creator focuses on beauty, fashion, and lifestyle content tailored for women in their midlife and beyond. They share skincare routines, makeup tutorials, and hair styling tips that celebrate self-expression and well-being at any age. Additionally, they provide practical fashion advice by showcasing transitional outfits, capsule wardrobe staples, and high-street clothing finds. Their content encourages viewers to embrace personal rituals and feel confident in their own skin.
Zeena Shah
TikTok @heartzeena · Instagram @heartzeena
This creator shares fashion and beauty content, often featuring clothing hauls and reviews from various brands like Debenhams, Maya Brenner, and Trinnny London. They also discuss skincare routines, makeup looks, and motherhood. The creator highlights family traditions, such as making Christmas cards and decorating the home, and shares lifestyle content including travel outfits and home decor.
Dianah Gwendu
TikTok @6790740655972828166 · Instagram @dianahgwendu
This creator posts videos featuring fashion hauls and outfit inspiration. They showcase items from various brands, often focusing on seasonal collections and transitional wardrobe pieces. The content includes try-on hauls, 'get ready with me' segments, and style advice, with a particular emphasis on outfits suitable for events and everyday wear. They also share vlogs of social outings and dining experiences.
Alexa Lumley
Instagram @alexa.lumley
This creator frequently shares videos showcasing items they have favourited from Etsy, often linking to these products. Their content also includes style advice, particularly focusing on transitional and fall fashion. They share personal updates, such as packing lists for travel and reflections on pregnancy after loss. Additionally, the creator discusses home inspiration and shares favourite baby items for second-time mothers.
CarlyUgc creator uk
TikTok @carlycr36
This creator shares fashion and outfit inspiration. They feature clothing hauls, try-on videos, and styling tips, often highlighting specific brands and items. Many videos focus on winter wear, coordinating outfits, and popular items found on TikTok Shop. The creator also shares their experiences with different fragrances.
Madison B
TikTok @madisonmbt · Instagram @madisonmbt
This creator posts content focusing on their music career, including new releases and aspirations. They also share fashion content, showcasing outfits for events and unboxing clothing received from brands. Additionally, the creator discusses their life and experiences, touching on themes of independence, ambition, and cultural identity.
Nelly London
TikTok @_nelly_london · Instagram @_nelly_london
This creator shares videos about their rescued greyhound, Lola, including her birthday celebrations and adoption journey. They also discuss personal health topics such as using a menstrual cup and visiting an abortion clinic. The creator reviews clothing haul items, shares thoughts on social media versus real life, and touches on subjects like the childfree lifestyle and gender-based violence awareness.
Ava Black
TikTok @avaa.blackk · Instagram @avablack
This creator posts content related to personal style, fashion, and beauty. They share try-on hauls, discuss new clothing and accessory purchases, and showcase outfits for different occasions, including fashion weeks. The creator also shares beauty routines, such as how they bleach their eyebrows, and reviews fragrances and makeup products. Some videos also feature home appliances like blenders and wellness activities such as pilates.
Perrie Sian
TikTok @perriesian · Instagram @perriesian
This creator often posts 'get ready with me' videos, where they document their preparation for events such as parties or award ceremonies. They also share fashion hauls and try-ons, featuring clothing from brands like Zara, H&M, and ASOS. Additionally, the creator shares vlogs detailing daily activities, travel routines, and occasional health updates.
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Frequently asked questions
Brands should aim to finalize partnerships by late August to go live throughout September and October when search volume for 'Autumn Outfits' and 'Transitional Styling' is at its peak.
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