What kind of content does Sarah Butler make?
Sarah Butler shares delicious recipes and engaging cooking demonstrations across Instagram, drawing from her popular cookbooks like 'Batch Cooking' and 'Food for Life'. Her content emphasizes practical tips for meal prep, saving money, and reducing food waste, making home cooking accessible and sustainable. Sarah also champions local causes and seamlessly integrates sponsored content, particularly featuring dairy products and cookware.
Are you a brand that’s partnered with Sarah Butler?
Verify your partnership
Who is Sarah Butler’s audience?
Sarah Butler's audience is likely comprised of home cooks and individuals interested in efficient meal planning and reducing food waste, primarily located in GB. Their intent signals are strong, indicated by a consistent interest in recipes, meal prep, and cookbooks. While her Instagram engagement rate (1.30%) is slightly below the platform benchmark (~1.5% ER), the substantial follower count suggests a dedicated community that may translate to high-quality engagement on Nutcake, particularly for content focused on practical, sustainable cooking solutions.
Which creators are similar to Sarah Butler?
If you're looking for creators like Sarah Butler, you'll find inspiration for delicious, sustainable recipes and smart meal prep tips to minimize food waste.
whatsgabycookin
Instagram @whatsgabycookin
This creator shares recipes and cooking tutorials, focusing on dishes that are easy to prepare for gatherings and everyday meals. Many recipes featured are seasonal, utilising fresh produce like tomatoes and zucchini. The creator also posts about kitchenware and organisation hacks for busy households. They often collaborate with brands related to food and home goods.
Chris Collins
TikTok @dontgobaconmyheart_ · Instagram @dontgobaconmyheart_
This creator shares recipes for a variety of dishes, often focusing on comfort food and quick weeknight meals. They frequently demonstrate how to prepare chicken dishes, pasta, and hearty pies. The creator also shares recipes for popular items like fish and chips and steak, often highlighting simple ingredients and achievable cooking methods.
Sam Holland
Instagram @samholland1999
This creator shares videos about cooking and food. They explore different cuisines, from Sardinian dishes to pizzas and burritos. They also demonstrate how to make comfort food like fish pie and ragu, and offer recipes for quick meals and healthy treats. Many videos feature collaborations with other chefs and creators.
Frequently asked questions
Sign in to view Sarah Butler's full rate card, including fees for Instagram and TikTok posts, reels, and whitelisting options.
Collab with Sarah Butler today
You can use Nutcake’s agentic tools for free. Sign up today to work with Sarah Butler on your creator campaign.