What kind of content does Jess make?
Jess crafts visually stunning content on Instagram, blending makeup tutorials and seasonal beauty trends with lifestyle favorites. Her feed is a delightful exploration of fall makeup looks, perfume discoveries, and skincare routines, all presented with an eye for aesthetic appeal. Viewers can also find her sharing charming drink recipes, like her signature iced vanilla matcha, adding a personal touch to her curated world.
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Who is Jess’s audience?
Jess's audience is likely composed of individuals interested in beauty, makeup, and skincare, with a leaning towards lifestyle content and seasonal aesthetics. Their high Instagram engagement rate (6.94% ER, significantly above the 1.5% benchmark) signals strong intent and a highly receptive community. This suggests followers actively seek out Jess's recommendations and are likely to convert on product or service offerings, indicating high-quality engagement and potential for brand partnerships.
Which creators are similar to Jess?
If you're looking for creators like this creator, you'll love their content if you're into beauty, makeup tutorials, skincare, lifestyle, and seasonal aesthetics.
Jaeline Rivera
Instagram @jaeinpink
The creator posts videos about makeup, focusing on specific products and application techniques. They share tutorials for everyday looks and showcase new makeup items. The creator also features lifestyle content, including organizing beauty products, packing for trips, and unboxing luxury items. They often highlight a pink aesthetic in their videos and share hauls from beauty brands.
Poppy Locks
TikTok @misspoppylocks · Instagram @misspoppylocks
This creator posts videos focused on beauty and skincare products. They showcase unboxings and reviews of items from brands such as Huda Beauty, Glow Recipe, and Rhode. The content often features makeup tutorials, including eyeshadow application and lip contouring techniques. The creator also highlights skincare routines and new product launches, with a particular emphasis on items with a pink aesthetic.
Bethan
Instagram @dearskincarediary_
This creator posts videos about beauty and skincare products. They share their fragrance collection, favourite makeup items, and routines for maintaining skin health, including repairing a damaged skin barrier. The creator also provides content on packing for holidays and refreshing makeup bags for different seasons. They frequently unbox and review new beauty products.
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