What kind of content does Jess make?
Jess offers a delightful blend of beauty and lifestyle content on Instagram, with a special knack for seasonal aesthetics. Her feed is a curated collection of makeup tutorials, product reviews, and personal favorites, often featuring a chic pink palette and autumnal vibes. From mastering fall makeup looks to crafting delicious drinks like iced vanilla matcha, Jess provides engaging and visually appealing inspiration for her audience.
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Who is Jess’s audience?
Jess's audience is likely composed of individuals interested in beauty, makeup, and skincare, with a secondary interest in lifestyle content and seasonal trends. Their high Instagram engagement rate of 6.94% significantly surpasses benchmarks (TikTok ~3.0%, Instagram ~1.5%, YouTube ~2.0%), indicating a highly receptive and actively engaged community. This suggests strong intent signals for product recommendations and brand collaborations within the beauty and lifestyle space, promising high-quality engagement and conversion potential.
Which creators are similar to Jess?
If you're looking for creators like this creator, you'll love channels that blend beauty, makeup tutorials, skincare tips, and lifestyle content with a touch of seasonal aesthetic inspiration.
Jaeline Rivera
Instagram @jaeinpink
The creator posts videos about makeup, focusing on specific products and application techniques. They share tutorials for everyday looks and showcase new makeup items. The creator also features lifestyle content, including organizing beauty products, packing for trips, and unboxing luxury items. They often highlight a pink aesthetic in their videos and share hauls from beauty brands.
Poppy Locks
TikTok @misspoppylocks · Instagram @misspoppylocks
This creator posts videos focused on beauty and skincare products. They showcase unboxings and reviews of items from brands such as Huda Beauty, Glow Recipe, and Rhode. The content often features makeup tutorials, including eyeshadow application and lip contouring techniques. The creator also highlights skincare routines and new product launches, with a particular emphasis on items with a pink aesthetic.
Bethan
Instagram @dearskincarediary_
This creator posts videos about beauty and skincare products. They share their fragrance collection, favourite makeup items, and routines for maintaining skin health, including repairing a damaged skin barrier. The creator also provides content on packing for holidays and refreshing makeup bags for different seasons. They frequently unbox and review new beauty products.
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