What kind of content does Poppy Locks make?
Poppy Locks shares engaging beauty and skincare content across TikTok and Instagram. Her videos feature unboxings and honest reviews of popular brands like Huda Beauty, Glow Recipe, and Rhode. Poppy's tutorials offer expert tips on makeup application, from mastering eyeshadow to lip contouring, and she highlights effective skincare routines and exciting new product launches, often with a chic pink aesthetic.
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Who is Poppy Locks’s audience?
Poppy Locks' audience is likely comprised of individuals interested in beauty, skincare, and makeup, drawn to her signature pink aesthetic. Their intent signals are strong, evidenced by exceptionally high engagement rates, particularly on Instagram (22.49% ER, significantly above benchmark ~1.5% ER) and robust performance on TikTok (4.21% ER, exceeding benchmark ~3.0% ER). This suggests a highly dedicated and responsive community, indicating excellent potential for brand partnerships and product promotion.
Which creators are similar to Poppy Locks?
If you're looking for creators like this creator, you'll love their content for fun, feminine beauty tips and honest product reviews.
Jess
Instagram @prettythingswithjess
This creator shares content related to beauty and lifestyle. They frequently post about makeup, including tutorials and product reviews, with a particular focus on seasonal trends like fall makeup. The creator also shares personal favourites, such as perfumes and skincare, and demonstrates how to make drinks like iced vanilla matcha. Their content often features aesthetically pleasing visuals, with a recurring theme of the colour pink and seasonal aesthetics like autumn.
leah rogers
Instagram @byleahrogers
The creator posts videos focused on beauty and skincare routines. They often share their favourite makeup products, particularly lipsticks and glosses, and demonstrate how to achieve certain looks. Additionally, the creator shares content about self-care, such as evening routines and maintaining a tidy vanity space. Their videos also feature seasonal makeup and skincare recommendations.
Caroline Raymond
TikTok @carolineraymond__ · Instagram @carolineraymond__
This creator shares makeup routines and product reviews, often focusing on a natural and radiant aesthetic. They demonstrate various makeup application techniques, including foundation, concealer, bronzer, and blush. The creator also posts about hair care and styling, showcasing treatments and new hair tools. They feature a range of beauty brands, highlighting new launches and personal favourites. Content includes makeup tutorials, product testing, and discussions on skincare-infused makeup.
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