What kind of content does Bethan make?
Bethan offers a vibrant exploration of the beauty world on Instagram, specializing in in-depth reviews of skincare and makeup. Her content highlights her personal fragrance collection and detailed routines for achieving healthy skin, with a particular focus on barrier repair. Brands will appreciate her engaging unboxing videos and seasonal refresh content, demonstrating a keen eye for new product launches and practical beauty advice.
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Who is Bethan’s audience?
Bethan's audience is likely comprised of beauty and skincare enthusiasts in the GB market, actively seeking product recommendations and reviews. Her exceptionally high Instagram engagement rate (30.38%) significantly surpasses industry benchmarks (Instagram ~1.5% ER), indicating a highly receptive and loyal follower base. This suggests strong potential for driving conversions on product-focused content, unboxing videos, and sponsored campaigns within the beauty and fragrance verticals.
Which creators are similar to Bethan?
If you're looking for creators like this creator, partner with those who excel at unboxing beauty, skincare, fragrance, and makeup for an engaged audience.
leah rogers
Instagram @byleahrogers
The creator posts videos focused on beauty and skincare routines. They often share their favourite makeup products, particularly lipsticks and glosses, and demonstrate how to achieve certain looks. Additionally, the creator shares content about self-care, such as evening routines and maintaining a tidy vanity space. Their videos also feature seasonal makeup and skincare recommendations.
Emily Buckingham
Instagram @glow.with.emily.x
This creator shares content focused on beauty and skincare products. They post reviews and unboxings of items such as perfumes, makeup, and various skincare ranges. The content often highlights specific product details like fragrance notes or key ingredients and includes sponsored or gifted items.
Jeaulina
Instagram @healthbyjeau
This creator shares content focused on beauty and skincare. They post makeup tutorials, demonstrating looks using various products and brands, often featuring soft glam styles. The creator also shares their skincare and haircare routines, highlighting specific products they use for cleansing, hydration, and hair health. Additionally, they occasionally post about lifestyle activities and fashion.
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