What kind of content does Hannah Shepherd make?
Hannah Shepherd crafts delightful baking tutorials and recipes, with a special focus on her signature madeleines and their endless flavour possibilities. Her Instagram feed (@cakejoie) offers a sweet escape into the world of pastries, alongside practical advice on baking techniques, kitchenware, and even travel. From delicate canelés to surprisingly delicious sourdough toast with sardines, Hannah's content is a charming invitation to explore the joy of baking.
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Verify your partnershipWho is Hannah Shepherd’s audience?
Hannah Shepherd's audience is likely composed of home bakers and culinary enthusiasts seeking accessible and visually appealing pastry recipes. Their intent signals are strong, indicated by Hannah's impressive Instagram engagement rate of 2.39%, which surpasses the benchmark for the platform. This suggests a highly receptive and interactive community, likely to engage deeply with tutorials and recipe demonstrations, potentially leading to high conversion rates for any promoted baking tools or ingredients.
Which creators are similar to Hannah Shepherd?
If you're looking for creators like this creator, you'll find bakers and pastry chefs who offer delicious recipes and easy-to-follow tutorials for all skill levels.
Terrence Hayes
Instagram @terrencebakes
This creator posts recipes and demonstrations for various baked goods and desserts. Content includes cakes, cookies, pies, and ice cream, often featuring fruit or chocolate flavours. They also share recipes for savoury dishes such as pulled pork sandwiches and onion galettes. Some posts highlight partnerships with food brands and kitchenware companies.
Noor & Karmel
Instagram @caramelclove
This creator shares recipes and cooking tutorials focused on desserts. Their content features a variety of baked goods, including cheesecakes, brownies, cookies, and cakes, often with unique flavour combinations like Turkish coffee or biscoff. They also provide tips for baking techniques, such as achieving a smooth cheesecake. Many videos showcase the preparation process and the final appealing presentation of the sweet treats.
Justas Bakes
Instagram @justas_bakes
This creator shares content focused on baking various sweet treats. Their videos feature traditional recipes such as gingerbread loaves, emphasising rich flavours and comforting textures, often served with complementary additions like custard. They also document the process of tackling more complex bakes, like Italian macarons, showing the effort involved across multiple attempts to achieve a successful outcome. Additionally, the creator demonstrates simplified festive recipes, such as cinnamon rolls, often utilising kitchen appliances for ease. The content consistently highlights ingredients, baking methods, and the finished appearance of the homemade goods.
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