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Hannah Shepherd

This creator shares recipes and tutorials for various baked goods, primarily focusing on madeleines with different flavour combinations. They also share videos on related topics such as baking techniques, sourcing kitchenware, and travel tips. Other content includes recipes for items like canelés and sourdough toast with sardines.

Where to find Hannah Shepherd

Instagram ·cakejoie
Followers29K
Avg views3.0K
Engagement2.4%
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What kind of content does Hannah Shepherd make?

Hannah Shepherd crafts delightful baking tutorials and recipes, with a special focus on innovative madeleine flavours. Her Instagram feed (@cakejoie) offers a mouthwatering glimpse into her passion for pastries, alongside practical advice on baking techniques and sourcing quality kitchenware. Brands seeking to connect with an audience interested in artisanal baking and culinary exploration will find Hannah's engaging content a perfect fit.

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I will convince you to be the madeleine girl in your friend group 💕🍰💐
I want you to be better than the plastic baggie, friends! 💋🍰✨

madeleines | baking tip | how to package madeleines
❤️👇🏻Here are 3 tricks that work every time 💫

Pastry chefs call it “the pearl”, most of us call them “humps” but I will say it’s thanks to my (actual) STEM degree I understand a few important rules for how to get those little humps to rise on a batch of Madelines!

It’s simple, really:

- always stick your batter in the fridge, minimum of 30 mins! Overnight is even better. 

- once your molds are filled, put tray in the freezer for 5 mins

- two step baking: 5 mins on a high temp (375°) and then 6-5 on lower temp (350°)

Try these next time you bake a batch of madeleines & let me know how it goes!

baking tip | how to make madeleines | French baking | madeleine recipe
Application for madeleines to be your signature bake 🍰✨

Here’s the base recipe I use for all flavors:

½ Cup Butter, melted (1 stick)
1/3 Cup Neutral Oil
½ Cup Granulated Sugar
¼ Cup Buttermilk (milk + lemon juice)
1 ½ Cup All Purpose Flour
1 ½ Teaspoon Baking Powder
2 Tablespoons of Honey
½ Teaspoons Salt
3 Eggs
1 Lemon, zested (use juice for buttermilk)

Melt the butter and set aside to cool slightly. Zest the lemon, then use its juice to make your buttermilk by stirring it into the milk. Set aside to thicken.

In a mixing bowl, rub the lemon zest into the granulated sugar using your fingertips until fragrant—this helps release the natural oils and deepen the flavor. Add the eggs and whisk until pale and slightly foamy.

Pour in the buttermilk and mix until combined. Add the flour, baking powder, and salt, stirring gently until a smooth batter forms. Finally, fold in the melted butter, oil, and honey until fully incorporated.

Cover and rest the batter in the refrigerator for at least 30 minutes—overnight is best for flavor and that signature madeleine rise.

Preheat the oven to 375°F for at least 15 minutes. While the oven heats, prepare your madeleine molds by brushing them thoroughly with softened butter, then lightly dusting with flour. Place the prepared molds in the refrigerator for 5 minutes before filling.

Spoon the chilled batter into the molds, filling each about ¾ full. Bake at 375°F for 6 minutes, then reduce the temperature to 350°F and bake for an additional 5 minutes, or until the edges are golden and the centers spring back lightly.

Immediately turn the madeleines out onto a clean towel and allow them to cool slightly. Dust with powdered sugar (mixed with cornstarch, if desired) just before serving.

I’m the kind of girl who takes life with a little more joy, so follow along @cakejoie 💛

Who is Hannah Shepherd’s audience?

Hannah Shepherd's audience is likely comprised of home bakers and dessert enthusiasts actively seeking accessible and visually appealing recipes. Their intent signals are strong, indicated by a healthy Instagram engagement rate of 2.39%, surpassing the platform benchmark of 1.5%. This suggests a highly receptive and interactive community, likely to engage with detailed tutorials and recipe breakdowns, translating into high-quality engagement on Nutcake.

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