What kind of content does Noor & Karmel make?
Noor & Karmel craft visually stunning dessert recipes and baking tutorials for Instagram. Their feed is a delightful exploration of sweet treats, from decadent cheesecakes to innovative cookies, often highlighting unique flavor pairings. Brands can expect engaging content that showcases both the meticulous preparation and the mouthwatering final presentation of baked goods.
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Who is Noor & Karmel’s audience?
Noor & Karmel's audience is likely comprised of home bakers and dessert enthusiasts actively seeking inspiration and practical guidance. Their high Instagram engagement rate (7.78% ER), significantly exceeding benchmarks like TikTok (~3.0%) and Instagram (~1.5%), signals a highly dedicated and responsive community. This suggests viewers are not just passively consuming content but are deeply invested in the recipes and tutorials provided, indicating strong potential for conversion on Nutcake's platform.
Which creators are similar to Noor & Karmel?
If you're looking for creators like Noor & Karmel, you'll find sweet inspiration for your next baking project, perfect for home bakers of all skill levels.
Ash Baber
TikTok @ashbaber · Instagram @ash_baber
This creator shares videos of themselves baking a variety of desserts. Their content features recipes for cakes, brownies, cookies, and other sweet treats. Many of the recipes are inspired by other bakers and creators. The creator also provides links to their written recipes on their website.
Zoha Malik
Instagram @bakewithzoha
This creator shares recipes and tutorials for a variety of desserts and baked goods. They demonstrate how to make items such as strawberry shortcake pudding, chocolate mousse, cheesecakes, cream puffs, and brownies. The content often includes hosting tips and themed events, like an 'Apartment Cafe' with specific product collaborations.
Becki
Instagram @beckiball97
This creator produces cooking tutorials, demonstrating how to make various desserts such as chocolate cakes and brookies. Their content also features lifestyle topics, including fashion and beauty product showcases. The creator frequently collaborates with brands to present jewellery, hair products, and host giveaways. Furthermore, they share behind-the-scenes glimpses of their work creating content for other businesses and events.
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