What kind of content does Noor & Karmel make?
Noor & Karmel are dessert specialists, crafting visually stunning and delicious baked goods. Their Instagram feed is a vibrant showcase of everything from decadent cheesecakes to inventive cookies, all presented with clear, engaging tutorials. Brands looking to connect with an audience passionate about sweets and home baking will find a perfect partner in their delightful and expert approach to dessert creation.
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Who is Noor & Karmel’s audience?
Noor & Karmel's audience is likely comprised of home bakers and dessert enthusiasts seeking inspiration and practical guidance. Their high Instagram engagement rate (7.78% ER) significantly surpasses benchmarks for platforms like TikTok (~3.0%), Instagram (~1.5%), and YouTube (~2.0%), indicating a highly invested and responsive community. This suggests strong intent signals for recipe tutorials and product recommendations related to baking and sweets, promising high-quality engagement and potential for conversion.
Which creators are similar to Noor & Karmel?
If you're looking for creators like Noor & Karmel, you'll love these sweet-toothed artisans perfect for anyone who loves to bake delicious desserts and share their sweet creations.
Ash Baber
TikTok @ashbaber · Instagram @ash_baber
This creator shares videos of themselves baking a variety of desserts. Their content features recipes for cakes, brownies, cookies, and other sweet treats. Many of the recipes are inspired by other bakers and creators. The creator also provides links to their written recipes on their website.
Emily Rutledge
Instagram @cookin.em
This creator posts recipes and cooking demonstrations. Their content often features baked goods such as cheesecakes, bars, and muffins, as well as savoury dishes like pasta salads, casseroles, and enchilada bakes. They frequently use ingredients like pumpkin, cottage cheese, and Greek yogurt in their recipes. Many videos provide step-by-step instructions for preparing the dishes.
Zoha Malik
Instagram @bakewithzoha
This creator shares recipes and tutorials for a variety of desserts and baked goods. They demonstrate how to make items such as strawberry shortcake pudding, chocolate mousse, cheesecakes, cream puffs, and brownies. The content often includes hosting tips and themed events, like an 'Apartment Cafe' with specific product collaborations.
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