What kind of content does Emily Rutledge make?
Emily Rutledge shares her passion for home cooking and baking on Instagram, offering a delightful mix of sweet and savory recipes. Her feed is a visual feast of mouthwatering desserts like cheesecakes and muffins, alongside comforting casseroles and pasta dishes. Emily's signature style involves clear, step-by-step video demonstrations, making her content perfect for brands looking to connect with an engaged audience interested in delicious, achievable home-cooked meals.
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Verify your partnershipWho is Emily Rutledge’s audience?
Emily Rutledge's audience is likely comprised of home bakers and aspiring chefs seeking accessible, step-by-step culinary guidance, primarily for desserts. Their intent signals are strong, indicated by a high engagement rate (ER) of 5.90% on Instagram, significantly outperforming benchmarks like TikTok (~3.0%), Instagram (~1.5%), and YouTube (~2.0%). This suggests a highly invested and responsive community eager for Emily's recipes and demonstrations. The quality of engagement is therefore expected to be excellent, translating to strong potential for product adoption and community participation on Nutcake.
Which creators are similar to Emily Rutledge?
If you're looking for creators like this creator, you'll find them perfect for audiences who love easy-to-follow recipes, delicious desserts, and engaging cooking demonstrations.
Hailee Catalano
Instagram @haileecatalano
This creator shares videos about cooking and recipes. They often demonstrate how to prepare dishes such as pasta salads, grilled meats, and desserts like cheesecake. Many of their recipes focus on seasonal ingredients and offer creative twists on classic meals, including a strawberry rhubarb pretzel salad sundae and a spicy carrot rigatoni. They also document dining experiences, such as trying pea soup at a roadside restaurant and various foods consumed in Los Angeles and San Francisco.
Noor & Karmel
Instagram @caramelclove
This creator shares recipes and cooking tutorials focused on desserts. Their content features a variety of baked goods, including cheesecakes, brownies, cookies, and cakes, often with unique flavour combinations like Turkish coffee or biscoff. They also provide tips for baking techniques, such as achieving a smooth cheesecake. Many videos showcase the preparation process and the final appealing presentation of the sweet treats.
Sophie Fisher
Instagram @coconutandbliss
This creator posts videos demonstrating how to make various recipes. The recipes include dishes like crispy red curry chicken bites, potato crust quiche, and green pasta. They also share tips on organising recipes using an app and preparing meals quickly. Some videos feature sponsored products, including ingredients and kitchen appliances.
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