What kind of content does Emily Rutledge make?
Emily Rutledge shares delightful recipes and cooking demonstrations across Instagram, specializing in both comforting baked goods and savory dishes. Her content often highlights creative uses for ingredients like pumpkin and cottage cheese, with many videos offering clear, step-by-step instructions perfect for home cooks. Brands seeking to connect with an engaged audience interested in accessible and delicious culinary content will find Emily's engaging approach a perfect fit.
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Verify your partnershipWho is Emily Rutledge’s audience?
Emily Rutledge's audience is likely comprised of home cooks and aspiring bakers seeking accessible, step-by-step culinary guidance, primarily in the US. Their intent signals are strong, indicated by her exceptionally high Instagram engagement rate of 5.90%, significantly outperforming benchmarks across platforms like TikTok (~3.0%), Instagram (~1.5%), and YouTube (~2.0%). This suggests a highly engaged community that actively participates with her content, indicating a strong potential for conversions on premium recipes, baking kits, or sponsored product integrations.
Which creators are similar to Emily Rutledge?
If you're looking for creators like this creator, they're perfect for home cooks and aspiring bakers seeking delicious recipes and easy-to-follow cooking demonstrations.
Hailee Catalano
Instagram @haileecatalano
This creator shares videos about cooking and recipes. They often demonstrate how to prepare dishes such as pasta salads, grilled meats, and desserts like cheesecake. Many of their recipes focus on seasonal ingredients and offer creative twists on classic meals, including a strawberry rhubarb pretzel salad sundae and a spicy carrot rigatoni. They also document dining experiences, such as trying pea soup at a roadside restaurant and various foods consumed in Los Angeles and San Francisco.
Noor & Karmel
Instagram @caramelclove
This creator shares recipes and cooking tutorials focused on desserts. Their content features a variety of baked goods, including cheesecakes, brownies, cookies, and cakes, often with unique flavour combinations like Turkish coffee or biscoff. They also provide tips for baking techniques, such as achieving a smooth cheesecake. Many videos showcase the preparation process and the final appealing presentation of the sweet treats.
Sophie Fisher
Instagram @coconutandbliss
This creator posts videos demonstrating how to make various recipes. The recipes include dishes like crispy red curry chicken bites, potato crust quiche, and green pasta. They also share tips on organising recipes using an app and preparing meals quickly. Some videos feature sponsored products, including ingredients and kitchen appliances.
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