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Terrence Hayes

This creator posts recipes and demonstrations for various baked goods and desserts. Content includes cakes, cookies, pies, and ice cream, often featuring fruit or chocolate flavours. They also share recipes for savoury dishes such as pulled pork sandwiches and onion galettes. Some posts highlight partnerships with food brands and kitchenware companies.

Where to find Terrence Hayes

Instagram ·terrencebakes
Followers65K
Avg views18K
Engagement8.3%
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Stats updated September 2026 · Stats don't look quite right?

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What kind of content does Terrence Hayes make?

Terrence Hayes shares mouthwatering recipes and demonstrations across Instagram, focusing on decadent baked goods like cakes, cookies, and pies. His content often highlights sweet fruit and chocolate creations, alongside savory dishes like pulled pork sandwiches. Terrence’s engaging style makes him an ideal partner for brands in the food and kitchenware space.

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Chocolate cake with banana cream cheese frosting 

I’ll admit not the prettiest, but it was still very moist and full of flavor! That counts right? 😅

Cake 
1 1/4 (152g) cups all-purpose flour
1/2 cup (42) cocoa powder
3/4 teaspoon baking soda
1 teaspoon baking powder
1 teaspoon kosher salt 

1 cup (200g) granulated sugar
1/2 cup (99g) neutral oil
2 large eggs, room temperature
1/2 cup (113g) buttermilk, room temperature
1 teaspoon vanilla extract
1/2 cup hot coffee or boiling water

Frosting
2 ripe bananas 
2 blocks of full fat cream cheese
8 tablespoons(113g) salted butter
1 lb powdered sugar 
1 teaspoon kosher salt 

The frosting is a work in progress! I wanted it to be a bit thicker, but wanted to still share what I did in the video!
#Ad There are three limited edition @oreo cookies that the OREO brand wants you to try out this summer! My favorite of the three? OREO Banana Pudding Cookie, so I of course had to make some banana pudding at home. The cookies are now available for a limited time, so be sure to try them out and vote for your favorite at OREO.com/twist-lick-vote to ensure your favorite comes back next year!
These pecan pie cheesecake bars ensure that the pecans stay the star of the show thanks to @diamondnuts. Their pecans are high quality, taste great, and help make traditions special for many, many years to come! I got these chopped and halved pecans from a @publix near me!

#DiamondPartner
Blueberry cake with blueberry buttercream frosting 

For the cake –

2 ½ cups (295g) cake flour
1 teaspoon kosher salt
2 teaspoons baking powder
½ teaspoon baking soda
¼ cup salted butter, room temperature
1 ½ cup buttermilk, room temperature
½ cup vegetable oil
1 ¾ cups (350g) granulated sugar
5 large egg whites, room temperature
1 teaspoon vanilla extract 
1 ½ cup freeze-dried blueberries, ground

For the frosting –
1 cup salted butter, room temperature
5 cups (600g) powdered sugar
1 teaspoon kosher salt
6 tablespoons heavy whipping cream, room temperature
½ cup freeze dried blueberries, ground

I baked this in a 9x13 inch cake pan for about 30 minutes, but start checking at 25-27! My oven isn’t the best.

Who is Terrence Hayes’s audience?

Terrence Hayes' audience is likely comprised of home bakers and dessert enthusiasts actively seeking inspiration and practical guidance for creating sweets. Their high Instagram engagement rate (8.33% ER, significantly above the ~1.5% benchmark) signals strong intent to interact with content, suggesting they are highly invested in Terrence's recipes and baking tips. This indicates a valuable audience for Nutcake, with a high propensity for recipe exploration and potential for conversion on premium baking content or tools.

Which creators are similar to Terrence Hayes?

If you're looking for creators like Terrence Hayes, you'll find a sweet spot for home bakers and dessert enthusiasts seeking delicious, easy-to-follow recipes.

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