UK Hidden Gems
TikTok @ukhiddengems · Instagram @ukhiddengems
This creator focuses on showcasing natural landmarks across the UK, particularly waterfalls and pools. They document journeys to these locations, often highlighting unique features like turquoise waters, dramatic drops, or the ability to walk behind the water. The content often emphasizes the adventurous or serene aspects of these natural sites, providing viewers with insights into hidden gems and scenic routes.
Ali San
Instagram @thesanplanet
This creator posts videos about travel, often focusing on luxury travel and hidden gems. They share experiences from various destinations including the UK, Japan, Canada, and Iceland. The content includes tips, recommendations for places to visit, and observations about different cultures and experiences encountered during their travels.
Caterina London Lifestyle
Instagram @live.enjoylondon
This creator shares aesthetic and romantic experiences in London, focusing on unique and often hidden gems. Their content includes visits to pop-up events, museums, themed cafes, and immersive art installations. They also feature travel destinations, offering guides to places like Portugal and specific cities within the UK, often highlighting romantic or visually appealing aspects.
Harry Hopkins
TikTok @thenomadsyouknow · Instagram @thenomadsyouknow
This creator posts travel content focusing on destinations that are often considered underrated or off the beaten path. They share insights into road trips through countries like Tunisia, Morocco, and Georgia, as well as exploring various regions within the UK, such as Northumberland and Herefordshire. The videos often debunk common misconceptions about these locations and highlight unique experiences, including historical sites, natural landscapes, and cultural encounters.
Curious Pixie
TikTok @thecuriouspixie · Instagram @thecuriouspixie
This creator posts videos about various travel destinations and experiences. They share tips and highlights from trips to places such as the Algarve in Portugal, Morocco, Taiwan, and Australia. The content also includes city guides for London, focusing on hidden gems, cafes, and festive events. Additionally, they document unique food experiences and seasonal festivities like Christmas markets.
uktravel
TikTok @uktravel · Instagram @aytanabbasli
The creator posts videos about visiting various locations in London, such as museums, libraries, and scenic spots. They also share content about day trips to charming villages and towns outside of London, including spa hotels and unique attractions. Some videos feature filming locations in London, transformed to look like other cities for movie productions. Additionally, the creator has shared travel guides for destinations like Bangkok, Thailand, highlighting key sights and accommodations.
Liz Barber
TikTok @thelittlelifeofliz · Instagram @thelittlelifeofliz
This creator shares videos about their shopping experiences, focusing on fashion and accessories from various UK brands. They also post about their style choices, often highlighting outfits and the importance of good basics. Additionally, the creator shares snippets of their travels and staycations within the UK, including farm stays and weekend trips. They also touch upon personal reflections, such as navigating their thirties and the anticipation of spring.
Payal
Instagram @traveltomuse
This creator shares travel guides and tips for destinations in the UK and Europe, with a particular focus on Montenegro and London. They provide detailed itineraries, including suggestions for accommodation, activities, and transportation. The creator also shares personal travel experiences and practical advice, such as how to save money on train tickets in the UK and safety tips for travelling in Schengen countries. Additionally, they sometimes post lighthearted content about social media platforms and their experiences as a creator.
Owen Russell
Instagram @owenrusselll
This creator posts videos showcasing various travel and holiday experiences. Content includes cruise holidays in the Caribbean, city breaks in European locations such as Gdańsk and Kosice, and getaways within the UK, like North Wales. They frequently feature hotel stays, local attractions, and leisure activities such as hiking. Additionally, the creator shares experiences from music festivals and highlights skincare products.
Newcastle Lass
TikTok @rebbeebee18 · Instagram @rebbeebee
This creator shares their experiences visiting local businesses and attractions in the North East of England. Their content includes food vlogs featuring local eateries and cafes, as well as shopping vlogs highlighting independent shops and markets. They also share personal life updates, such as a challenge to try 38 new things in their 38th year. The creator has also documented trips to the US, including visits to Texas supermarkets and a stop at Buc-ee's.
Alexandra England
Instagram @alexandra__harper
This creator shares videos about home décor, focusing on styling tips and product recommendations. They often visit stores like Pottery Barn, Target, Walmart, and HomeGoods, showcasing affordable alternatives and styling ideas for various spaces. Topics covered include lighting, rugs, seasonal décor, and organisation solutions, with a particular emphasis on creating stylish and inviting home environments.
Eat with Ellll
Instagram @eatwithellll
This creator shares videos and posts about their dining experiences at various restaurants and eateries, primarily in the North East of England. They often feature different cuisines such as burgers, Indian curry, steak, and desserts. The content also includes reviews of glamping sites, detailing accommodation, facilities, and suitability for families or those with dogs. They occasionally highlight gluten-free options available at the places they visit, providing insights into local food and staycations.
Kelsey
TikTok @kelseyinlondon · Instagram @kelseyinlondon
This creator shares travel guides and itineraries for various destinations. They provide recommendations for places to visit, activities, accommodation, and dining. Destinations featured include the Netherlands for tulip viewing, the Peak District and London in England, the Dolomites and Capri in Italy, and Dubai in the UAE. The creator also offers advice on transportation and the best times to visit these locations.
WillDogg
TikTok @willdoggtok · Instagram @willdogg
The creator shares content about their experiences in Finland, including playing Floorball and visiting a brewery. They also document car maintenance on a Land Rover Discovery and showcase new technology like a MacBook Air. Other videos include travel, such as a train timelapse and a visit to Helsinki, as well as everyday moments like their dog in the snow.
Lolly Jhx
TikTok @lollyjhx · Instagram @lollyjhxx
This creator posts content about their daily life, including activities like Pilates and visiting cafes. They often share their experiences during trips, such as a girls' trip to Paris, showcasing places they visit and stay. The creator also engages with their audience through giveaways and seeks recommendations for various items, from furniture to hair care. They occasionally share humorous content, including videos of their French bulldog.
Joe Onyuma
TikTok @joe.ony · Instagram @joe.o
This creator posts videos about sporting events, including Formula 1 races, darts matches, and basketball games. They also share content related to car reviews, showcasing luxury vehicles and everyday models. Additionally, the creator documents their travel experiences, offering guides to places like the Cotswolds and detailing trips to cities such as London and Chicago. Their videos often include lifestyle content, such as dining out and personal routines like packing for trips or skincare.
Total Guide to Wiltshire
Instagram @totalguidetowiltshire
This creator shares information about local events and activities, particularly in Wiltshire. They post about family-friendly outings, such as places offering free children's meals, indoor attractions for rainy days, and farms with seasonal activities. The content also includes reviews of restaurants, focusing on special menus like those for Valentine's Day and Sunday roasts, as well as information about new local businesses and sports facilities.
BRADSPLANET
TikTok @bradsplanet_
This creator shares their experiences at various luxury hotels and restaurants. They document stays at locations such as Florence, the French Alps, and Geneva. The creator also reviews dining establishments in London, highlighting dishes like steak and fish. They often feature stylish interiors and desirable city locations in their content.
Dan
TikTok @daaan.vr
This creator posts videos about fragrances and perfumes. They share their collection additions for 2025 and discuss scent choices for special occasions like New Year's Eve. The creator also features unboxing videos of new fragrance purchases and shares personal care content, including washbag essentials and the importance of hygiene before applying scents. Additionally, they sometimes share vlogs about places they visit, such as Soho Farmhouse in the Cotswolds.
Matilda Bea Lawlor
TikTok @matildabeaa · Instagram @matildabeaa
This creator shares content about their daily life, including home renovations and redecorating projects in London. They also post about their experiences trying new places, like hotels and shops. The creator enjoys hobbies such as crafting and baking, often sharing these activities with friends. Additionally, they document their morning routines and cleaning processes, sometimes featuring sponsored products for home care and beauty.
Gab Wieland
TikTok @getlostgab
This creator shares videos about hiking and outdoor adventures in the UK, often drawing parallels to landscapes from 'The Lord of the Rings'. They highlight specific trails, such as the Tolkien Trail in Lancashire and various routes in the Peak District, noting difficulty and distance. The creator also includes practical information like public transport access from Manchester to nature spots and dog-friendly hike recommendations. Additionally, they feature travel content, including a road trip itinerary for Tenerife and a hike to the highest point in Spain.
J
Instagram @jsphlynch
The creator documents their travels to various international and UK locations, including trips to Madrid, Brussels, Ibiza, and Dubai. Content often features road trips, skiing adventures, and explorations of different cities, highlighting local experiences such as food, markets, and cultural sites. They also share insights into men's fashion, showcasing outfits and attending events in London. Additionally, the creator incorporates art and photography into their content, visiting galleries and sharing film photography from their journeys.
Memezy
TikTok @imemezy · Instagram @imemezy
This creator posts videos about a variety of topics, including travel vlogs from places like Dubai and Morocco, and explorations of abandoned locations in Japan. They also share content related to car repairs and modifications, often with a humorous take on challenges. Additionally, the creator documents experiences with unique vending machines, street food, and everyday life in Pakistan.
Feroz Ali
TikTok @just_foz_
This creator shares videos documenting their travels and experiences in various locations, including the UK, Thailand, and Scotland. They often feature scenic views, such as sunrises and sunsets, and activities like scuba diving and clay pigeon shooting. Some content also includes humorous observations and commentary on everyday situations.
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Frequently asked questions
These creators specialize in high-intent local audiences; campaigns often see a direct spike in bookings and save rates as followers plan their own domestic weekend trips.
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