Chloe
Instagram @cclifediaries
This creator shares content about their experiences trying new restaurants and visiting various locations. They often review food menus, cocktails, and dining experiences, with a focus on places in the UK, particularly in Yorkshire and Lincolnshire. The creator also shares travel vlogs from European city breaks and holiday destinations. Additionally, they post about seasonal events and activities, such as Christmas markets and light trails, and occasionally share personal reflections on travel and hospitality trends.
shaunacullinan
TikTok @shauna.cullinan
This creator posts videos about their travels to various European cities, including Manchester, Liverpool, Venice, and Vienna. Their content often features sightseeing, such as visiting the Manchester Christmas markets and taking gondola rides in Venice. They also share short clips from their holidays in Croatia, showcasing destinations like Split. Some videos include outfit of the day (OOTD) content from their trips and mentions of family or friends accompanying them. The creator also occasionally posts videos responding to comments or discussing celebrity lookalikes.
Owen Russell
Instagram @owenrusselll
This creator posts videos showcasing various travel and holiday experiences. Content includes cruise holidays in the Caribbean, city breaks in European locations such as Gdańsk and Kosice, and getaways within the UK, like North Wales. They frequently feature hotel stays, local attractions, and leisure activities such as hiking. Additionally, the creator shares experiences from music festivals and highlights skincare products.
Aylea Skye
Instagram @ayleaskye
This creator shares videos about their daily life, including travel experiences and city breaks in various European locations. They also post about skincare routines, beauty product reviews, and fashion choices. Some content features collaborations with beauty and wellness brands, discussing products for gut health and makeup application.
Jess Howell
Instagram @kidfriendlystays
This creator shares travel advice and tips for families, focusing on destinations and accommodations that are both parent-approved and welcoming to children. Their content includes guides to European countries, city breaks within the US, and family-friendly activities like visiting horse races or exploring national parks. They also provide practical advice on packing essentials for spontaneous trips and making travel easier for families with sensory-sensitive children.
Livi Preuss
TikTok @livitiffany · Instagram @livitiffany
This creator shares a variety of lifestyle content. They post about fashion, including wedding outfits and thrifted clothing hauls. The creator also shares beauty tips, focusing on hair care routines and eyebrow growth. Food and home decor, including unboxing new homeware items, are also featured in their videos. Additionally, the creator touches on personal topics such as family and relationships.
AB
TikTok @ab_abudi · Instagram @ab_abudi
The creator posts fashion and lifestyle videos focused on streetwear, modelling and nightlife vibes. Clips often show outfits like grey tracksuits and fresh trims, with party or rave-style settings. They share behind-the-scenes looks at branding and modelling work, including collaborations with 48_global, and a 'day in the life' style of content. Captions and hashtags suggest a focus on building a personal brand and thanking followers. Overall the content mixes fashion, urban culture and creator lifestyle topics.
Megan Smith
TikTok @mj.social_ · Instagram @mj.social_
The creator posts content primarily focused on social media management and marketing strategies. They share tips on creating effective social media strategies, onboarding new clients, and overcoming imposter syndrome. Their videos include step-by-step guides on tasks like using Notion for content planning, handling client relations, and building a freelance social media management business. Additionally, they provide motivational and personal insights about managing anxiety and balancing work-life as a freelancer.
Memezy
TikTok @imemezy · Instagram @imemezy
This creator posts videos about a variety of topics, including travel vlogs from places like Dubai and Morocco, and explorations of abandoned locations in Japan. They also share content related to car repairs and modifications, often with a humorous take on challenges. Additionally, the creator documents experiences with unique vending machines, street food, and everyday life in Pakistan.
Timothy Paul
TikTok @_timpaul · Instagram @_timpaul
This creator focuses on providing financial education and advice for people living in the UK. Their videos cover topics such as managing personal taxes, understanding student loans, and navigating mortgage or property investments. They also share practical tips on credit cards, savings accounts, and long-term wealth building strategies. Occasionally, they document personal life experiences, such as undergoing surgery, to share relevant tips and insights with their audience.
Timothy Paul
TikTok @tempahtime
This creator focuses on personal finance and investment advice for a UK audience. Their content explains financial topics such as ISAs, mortgages, and tax implications for various income levels and professions. They also discuss practical money-saving tips, including advice on choosing bank accounts and credit cards, as well as strategies for managing student loans and buying property. The creator shares insights on investment portfolios, breaking down the costs associated with major purchases like homes, and offers guidance on navigating the job market, particularly for graduates.
Trip.com
TikTok @trip.com · Instagram @trip
This creator shares travel-related content, focusing on destinations like Thailand, the UK, and Australia. They provide travel itineraries, highlight unique hotels, and offer tips for navigating different countries. The creator also posts about travel deals and visa requirements for certain destinations.
The Budgeting Mum
TikTok @budgetingmumofficial · Instagram @budgetingmumofficial
This creator shares tips on how to save money in various aspects of family life. They cover topics such as budget-friendly holidays, renovating a garden on a budget, and finding deals on children's clothing. The creator also discusses teaching children about financial education through practical activities, like starting a small business together. Additionally, they offer advice on meal planning, home hacks, and managing household expenses.
Tim Brotmitei
TikTok @brot.mit.ei
This creator focuses on sharing recipes and cooking techniques. They often provide detailed instructions for dishes like goulash soup, Spätzle, and various Thai foods such as Tom Kha Gai and chicken sate. The creator also shares kitchen hacks, such as how to grate ingredients effectively and make quick sauces. Additionally, they sometimes discuss travel, particularly Thailand, and offer insights into local food culture and items like Red Bull's origin.
Sam
TikTok @casesbyteen
The creator posts videos about products they have discovered, often highlighting their usefulness in everyday life. They share reviews of items such as home organisation tools, fans, and phone accessories. Additionally, the creator discusses their experiences as a small business owner, detailing the journey of their phone case company and sharing advice for aspiring entrepreneurs. They also touch upon personal experiences, including travel and instances of being scammed.
Ijeoma
TikTok @ijeoma999
This creator shares a variety of recipes and cooking tips. They demonstrate how to make baked goods such as cakes and bread, often using alternative ingredients like oats, sweet potatoes, or yogurt. The creator also shares recipes for snacks like chin chin and popcorn, as well as main dishes such as jollof rice and fish pie. Additionally, they offer practical advice, like how to use a mini rice cooker for travel or how to bake rice to avoid burning it.
Van Tran
TikTok @x_plore_with_me · Instagram @Explore_with_van_tran
This creator shares travel vlogs and food reviews from various locations, including California, Texas, and Thailand. They often highlight specific restaurants and dishes, such as Vietnamese cuisine in San Diego and steak in Houston. The creator also posts about experiences like visiting museums and enjoying scenic views, sometimes incorporating personal reflections on their travels and entrepreneurial journey. Additionally, they occasionally share practical tips, like shopping hacks.
Levi Thomas Evans
TikTok @levithomassofficial
This creator posts videos about various apps and services that aim to simplify everyday life. They showcase apps related to business and payments, such as Sum Up, highlighting its ease of use. Additionally, the creator shares content about fitness and nutrition apps designed to help users achieve their health goals. They also feature social networking apps and apps catering to specific interests like music fandoms.
Serena
TikTok @londonultimateguide · Instagram @londonultimateguide
This creator shares content about a variety of travel destinations, focusing on food experiences and hidden gems. They often feature restaurant reviews, bakery recommendations, and details about markets and unique culinary offerings in cities like London, Stockholm, and Zagreb. The creator also documents immersive experiences, cultural events, and scenic locations, providing practical information such as prices and opening times.
Caterina London Lifestyle
Instagram @live.enjoylondon
This creator shares aesthetic and romantic experiences in London, focusing on unique and often hidden gems. Their content includes visits to pop-up events, museums, themed cafes, and immersive art installations. They also feature travel destinations, offering guides to places like Portugal and specific cities within the UK, often highlighting romantic or visually appealing aspects.
Harry Hopkins
TikTok @thenomadsyouknow · Instagram @thenomadsyouknow
This creator posts travel content focusing on destinations that are often considered underrated or off the beaten path. They share insights into road trips through countries like Tunisia, Morocco, and Georgia, as well as exploring various regions within the UK, such as Northumberland and Herefordshire. The videos often debunk common misconceptions about these locations and highlight unique experiences, including historical sites, natural landscapes, and cultural encounters.
Caro Londono
Instagram @carolina.ldno
This creator produces content focused on the travel and lifestyle experiences available in Paris. Their videos showcase the city's hidden gems, including historic architecture, quiet cafés, and seasonal events like Christmas markets. The content aims to inspire viewers by highlighting both well-known landmarks and lesser-known locations through a romanticised, aesthetic lens. Each video serves as a guide for those seeking to experience the slower, more atmospheric side of the French capital.
Its Nish Yay
TikTok @nish_yay
This creator shares travel content, often focusing on luxury getaways and city breaks. They document experiences in various locations, including Dubai and Europe, highlighting hotels, attractions like Aquaventure waterpark, and local cafes. The creator also features dining experiences in London and explores unique spots such as a jewellery studio in Mumbai.
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Frequently asked questions
These creators often drive high immediate conversion for hotels and airlines, as their '48-hour' format creates a sense of urgency and feasibility for their UK-based audience.
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