What kind of content does The Budgeting Mum make?
The Budgeting Mum offers practical, family-focused financial advice across TikTok and Instagram. Her content dives into saving money on everything from holidays and garden renovations to children's clothing, with a warm and relatable tone. She also shares engaging ideas for teaching kids about money, alongside helpful household hacks and meal planning tips.
Are you a brand that’s partnered with The Budgeting Mum?
Verify your partnership
Who is The Budgeting Mum’s audience?
The Budgeting Mum's audience is likely comprised of UK-based individuals, primarily parents, actively seeking practical advice on managing household finances and saving money. Their strong engagement on TikTok (3.99% ER, significantly above benchmark) suggests a highly receptive and interactive community eager for actionable tips and relatable content. The audience's intent signals are clear: they are looking for financial education, particularly for children, and household hacks to improve their financial literacy and reduce spending. This high engagement indicates a valuable audience for brands targeting family finance, frugal living, or educational products.
Which creators are similar to The Budgeting Mum?
If you're looking for creators like this creator, you'll find them perfect for families aiming to master budgeting, save money, and teach their kids about financial literacy.
Gemma Bird
TikTok @moneymumofficial · Instagram @moneymumofficial
This creator shares advice and tips on managing personal finances, often focusing on saving money and budgeting. They discuss practical ways to reduce household expenses, such as DIY home improvements and finding deals on groceries. The creator also touches on financial literacy for children, highlighting tools and strategies to help young people learn about saving and earning interest. Additionally, they occasionally share personal updates, including family celebrations and discussions about well-being.
vickaboox
TikTok @vickaboox · Instagram @vickaboox
This creator shares videos focusing on practical money-saving tips, often featuring budget-friendly product swaps and cleaning hacks. They also document their experiences as a mother, including home renovations, toddler room makeovers, and family outings. Additionally, the creator shares shopping hauls for baby and toddler clothing, discusses makeup dupes, and provides insights into family activities and travel.
Jessica Bernard
TikTok @lifewiththeblackleys · Instagram @new_mummy_jess
This creator shares videos about family travel experiences, including visits to cafes with unusual features, such as fish in the dining area, and reviews of tourist activities like desert safaris and soft play centres. They also discuss their decision to leave the UK to travel the world with their children, highlighting educational and cultural experiences. Other content includes travel tips, packing advice for cold climates, and simple recipe ideas.
Frequently asked questions
Sign in to view The Budgeting Mum's full rate card, including fees for Instagram and TikTok posts, reels, and whitelisting options.
Collab with The Budgeting Mum today
You can use Nutcake’s agentic tools for free. Sign up today to work with The Budgeting Mum on your creator campaign.