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The High Street Edit: UK’s Top Drugstore Beauty & Bargain Haul Creators on TikTok

High-street beauty creators on TikTok in the UK produce some of the most commercially effective content in the budget-friendly cosmetics category. This list features verified creators based in the UK, active on TikTok, covering affordable skincare hauls, drugstore makeup reviews, and viral 'dupe' discoveries. Brands in beauty, retail, and personal care use this list to discover creators with proven track records for driving immediate product sell-outs at accessible price points.

Last updated September 2026

Sasha Content Creator

TikTok @user1310200428

This creator shares videos about their "project pan" journey, showcasing makeup empties and progress. They also post hauls of items they have purchased, particularly from Boots. The creator shares content related to Christmas gifts and celebrates achieving makeup pans. Additionally, they occasionally post about selling items on Vinted and engage with trending topics or celebrity mentions.

Beauty
Fashion
Lifestyle

Smurf

TikTok @smurfimena

This creator shares videos about beauty products, including hand sanitiser and skincare from brands like Sephora UK and Sol de Janeiro. They also showcase fashion items such as coats and rain boots, often featuring their miniature dachshund. Other content includes unboxing travel bags and reviewing sweet treats from Marks and Spencer. The creator also posts about days out, including hiking at Seven Sisters and visiting Brighton.

Beauty
Educational
Fashion
Food
Lifestyle
Outdoor
Pets
Travel

RACHEL B

TikTok @rachellllxb

This creator shares fashion content, often featuring outfit ideas and styling tips. They showcase various clothing items and brands, including haul videos and 'cool girl' outfit guides. The creator also occasionally posts about technology, such as a review of a new iPhone model. Their content includes advice on comfortable footwear and realistic glimpses into their content creation process.

Fashion
Lifestyle
Tech

Ellie Frances

TikTok @elliefrances · Instagram @ellliefrances

This creator shares fashion and beauty content. They often post outfit inspiration, including haul videos from online retailers and try-on sessions. The creator also shares tips on upcycling fashion and showcases DIY projects. Additionally, they post about skincare routines, makeup tutorials, and personal vlogs about self-care and lifestyle.

Beauty
Fashion
Lifestyle
Travel

CHAR

Instagram @trufflebirch

This creator shares videos about their daily life, often including their dogs. They document trips to places like the Lake District and Essex, as well as shopping excursions to stores like Boots and Space NK. The creator also posts about product hauls, skincare routines, and preparations for holidays such as Valentine's Day and Christmas. Their content frequently features their pets, highlighting their experiences as a 'dog mum'.

Family
Lifestyle
Pets
Travel

Taylor

TikTok @taylorjayread

This creator shares reviews and demonstrations of various makeup and skincare products. They cover items such as lipstick, foundation, and mascara, often highlighting new releases and affordable options. The creator also discusses their experiences with gut health supplements and shares beauty tips relevant to busy individuals.

Beauty
Family
Weightloss
Wellbeing

Sonia Castaneda Cervantes

Instagram @sccastaneda

The creator posts content about beauty and fashion, often featuring affordable products from retailers like Walmart. They share tips on applying press-on nails, refreshing hair roots, and using makeup to look more awake. The creator also reviews beauty products, discusses skincare routines, and showcases fashion items such as clear bags and wireless bras. Additionally, they share personal moments, including celebrating their son's birthday and assembling emergency kits for teens.

Beauty
Family
Fashion
Lifestyle
Parenting

abbie_carlisle

TikTok @abbie_carlisle

This creator posts videos about affordable items they have found. They often highlight products available on TikTok Shop, sharing deals and trending items. Topics include beauty products like lip masks, home accessories such as chairs and door handles, and productivity tools like planners. The creator focuses on budget-friendly finds that make life easier and save money compared to traditional high street prices.

Beauty
Fashion
Food
Lifestyle
Self-help

Irina Orekh

TikTok @irinaorekh

This creator posts videos about fashion and beauty products. They showcase clothing items such as tracksuits, bodysuits, and trainers, often highlighting brands and their affordability. The creator also shares reviews of skincare items, including moisturisers, serums, and toners, focusing on their benefits and effectiveness. Additionally, they feature accessories like sunglasses, phone holders, and jewellery, providing details on their features and value.

Beauty
Cooking
Dance
Fashion
Lifestyle
Music
Outdoor
Travel
Wellbeing

DupeshopBeauty

TikTok @dupeshop

This creator focuses on beauty and makeup products, often comparing luxury items to more affordable alternatives. They showcase dupes for popular foundations, concealers, primers, lipsticks, and perfumes. The creator demonstrates how these budget-friendly options can achieve similar results to expensive brands, highlighting cost savings. They also share tips on skincare and makeup application, such as using primers to smooth the skin and reduce the appearance of lines.

Beauty
Educational
Fashion
Lifestyle

Krystal Sanchez

Instagram @_krystalmarie_

This creator focuses on affordable makeup, often featuring products found at drugstores or large retailers like Walmart. They share reviews and comparisons, highlighting budget-friendly alternatives to higher-end brands and demonstrating how to achieve popular makeup looks without expensive items. The content includes tips on various makeup products such as lipsticks, blushes, foundations, and setting sprays, with an emphasis on value for money.

Beauty
Fashion
Lifestyle

Skincareproductcoder

Instagram @skincareproductcoder

This creator focuses on skincare and makeup dupes, comparing affordable alternatives to high-end products. They provide reviews and analysis from a cosmetic chemist's perspective. Their content includes detailed breakdowns of ingredient formulations and performance to determine if dupes are truly comparable. The creator also discusses active ingredients like retinol, vitamin C, and peptides, and offers advice on routines.

Beauty
Fashion
Lifestyle

Leah Raquel

Instagram @leah.b

This creator focuses on makeup content, frequently sharing tutorials and routines. They showcase a variety of products, including drugstore brands and higher-end items, often highlighting specific techniques like achieving a glowy base or applying SPF makeup. Many videos detail 'get ready with me' (GRWM) segments, summer makeup looks, and quick 5-minute makeup routines. They also feature Korean beauty (K-beauty) products and discuss items like toners and sunscreens.

Beauty
Fashion
Food
Lifestyle
POV
Vegan

Sophdoeslife

TikTok @sophdoeslife · Instagram @soph

This creator posts videos reviewing and demonstrating makeup products. They often share their opinions on both high-end and drugstore brands, highlighting items they believe are worth the cost and others they feel are overhyped. They also discuss celebrity makeup looks from events like the BRIT Awards and Grammys, and share skincare routines and hair volume tips.

Beauty
Family
Fashion
Lifestyle
Music
Parenting
Pets

Pooja Jain

Instagram @poojaa_makeup

This creator focuses on affordable makeup reviews and application tips, often featuring drugstore brands. They share detailed routines for textured or acne-prone skin, explaining the science behind product formulations. The creator also posts about personal events, such as engagement parties and travel, alongside beauty content like nail vlogs and dermaplaning.

Beauty
Fashion
Lifestyle
Travel

Mumonthehighstreet Amy

Instagram @mumonthehighstreet

This creator focuses on fashion and personal styling, often showcasing outfits from the high street. They share tips on how to style clothes confidently and create wearable looks for everyday life. The content also includes advice on personal growth and self-care, alongside occasional posts about fitness and attending fashion events. They also promote beauty and skincare products.

Beauty
Family
Fashion
Fitness
Lifestyle
Self-help
Wellbeing

Natalie Taylor

TikTok @__natalietaylor · Instagram @__natalietaylor

This creator shares content focused on fashion hauls from various high street brands like Zara, Stradivarius, and M&S, showcasing clothing and accessories. They also post about skincare routines, reviewing products and sharing their experiences with different brands. Additionally, the creator documents home interior updates, including decorating and DIY projects, and shares travel vlogs from different destinations.

Beauty
Cooking
Fashion
Food
Lifestyle
Travel
Wellbeing

Chloe Mitchell

TikTok @glowybychloe · Instagram @glowybychloe

This creator posts videos reviewing clothing items from various high street brands such as H&M, River Island, and ASOS. They often try on outfits, giving their opinions on fit, sizing, and style, particularly focusing on jeans and dresses. They also share skincare routines, focusing on products that give a 'glowy' and 'hydrated' appearance. Additionally, the creator discusses wedding-related purchases, including bridal bags and shoes, and shares personal moments like picking up an engagement ring.

Beauty
Educational
Fashion
Lifestyle

Josh Cuthbert

Instagram @joshcuthbert

This creator focuses on menswear fashion, providing recommendations and styling tips for building a high-quality wardrobe from high street retailers. In addition to clothing, they share practical advice on men's skincare routines and product recommendations. Their content aims to help others elevate their personal style and grooming habits through accessible and effective options.

Beauty
Fashion
Lifestyle
Travel

Holls

TikTok @hollswootton

This creator shares reviews of makeup and skincare products, often highlighting budget-friendly options found in high-street stores. They also feature content related to daily routines, wellness, and personal reflections on topics like travel and self-care. Some videos include sponsored content for beauty and health brands.

Beauty
Fashion
Lifestyle
Travel
Wellbeing

Holly Vlogs

TikTok @hollyvlogsofficial

This creator shares videos about bargains and money-saving tips. They highlight deals on groceries, beauty products, and household items from various UK stores like B&M, Aldi, and Tesco. The creator also covers experiences such as the Polar Express train ride and budget-friendly beauty treatments like getting hair done at a college.

Business
Cooking
Family
Fashion
Finance
Food
Lifestyle
Property
Travel

mummydiaries_uk

TikTok @mummydiaries_uk

This creator shares videos about a variety of shopping hauls, including home goods, clothing, and trainers. They highlight bargains and items they've purchased from platforms like TikTok Shop and Vinted. The content also features cooking videos, particularly dinner recipes, and occasional dance trends. Additionally, the creator runs giveaways and promotes items for sale to support other mothers and women.

Cooking
Family
Fashion
Food
Lifestyle
Parenting
POV

Freya Heath CONTENT CREATOR

TikTok @freyaheath

The creator posts videos about their shopping hauls and discoveries from various UK stores such as TK Maxx, Home Bargains, and Lush. They often feature beauty products, including skincare and makeup from brands like Youth to the People and PLOUISE. The content also includes unboxing videos of collectible items from POP MART and fashion finds like Ugg boots and Juicy Couture. Additionally, the creator shares experiences of dining out, such as a bottomless sushi meal at YO! restaurant.

Beauty
Fashion
Food
Lifestyle

Gena Mour Barrett

TikTok @smilegena · Instagram @smilegena

This creator posts videos discussing reality television, focusing on shows like 'The Traitors UK'. They share opinions on contestants, casting decisions, and potential outcomes. Additionally, they create content related to beauty, sharing personal experiences with makeup products and offering recommendations. The creator also shares thoughts on films and theatre, including reviews and cautionary tales about attending performances without prior knowledge. Other topics include personal challenges like cycling and dietary changes, as well as observations on social media interactions and societal issues like global warming.

Actor
Adventure
Automotive
Beauty
Comedy
Construction
Educational
Family
Film & TV
Food
Interviews/VoxPop
Lifestyle
Music
Outdoor
POV
Sport
Travel
Wellbeing

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Frequently asked questions

Drugstore haulers focus on accessibility and value, making their recommendations instantly actionable for a wider audience. Their followers often watch specifically to find 'dupes' or affordable alternatives, leading to higher conversion rates for mass-market retail brands.

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