Sasha Content Creator
TikTok @user1310200428
This creator shares videos about their "project pan" journey, showcasing makeup empties and progress. They also post hauls of items they have purchased, particularly from Boots. The creator shares content related to Christmas gifts and celebrates achieving makeup pans. Additionally, they occasionally post about selling items on Vinted and engage with trending topics or celebrity mentions.
Smurf
TikTok @smurfimena
This creator shares videos about beauty products, including hand sanitiser and skincare from brands like Sephora UK and Sol de Janeiro. They also showcase fashion items such as coats and rain boots, often featuring their miniature dachshund. Other content includes unboxing travel bags and reviewing sweet treats from Marks and Spencer. The creator also posts about days out, including hiking at Seven Sisters and visiting Brighton.
RACHEL B
TikTok @rachellllxb
This creator shares fashion content, often featuring outfit ideas and styling tips. They showcase various clothing items and brands, including haul videos and 'cool girl' outfit guides. The creator also occasionally posts about technology, such as a review of a new iPhone model. Their content includes advice on comfortable footwear and realistic glimpses into their content creation process.
Ellie Frances
TikTok @elliefrances · Instagram @ellliefrances
This creator shares fashion and beauty content. They often post outfit inspiration, including haul videos from online retailers and try-on sessions. The creator also shares tips on upcycling fashion and showcases DIY projects. Additionally, they post about skincare routines, makeup tutorials, and personal vlogs about self-care and lifestyle.
CHAR
Instagram @trufflebirch
This creator shares videos about their daily life, often including their dogs. They document trips to places like the Lake District and Essex, as well as shopping excursions to stores like Boots and Space NK. The creator also posts about product hauls, skincare routines, and preparations for holidays such as Valentine's Day and Christmas. Their content frequently features their pets, highlighting their experiences as a 'dog mum'.
Taylor
TikTok @taylorjayread
This creator shares reviews and demonstrations of various makeup and skincare products. They cover items such as lipstick, foundation, and mascara, often highlighting new releases and affordable options. The creator also discusses their experiences with gut health supplements and shares beauty tips relevant to busy individuals.
Sonia Castaneda Cervantes
Instagram @sccastaneda
The creator posts content about beauty and fashion, often featuring affordable products from retailers like Walmart. They share tips on applying press-on nails, refreshing hair roots, and using makeup to look more awake. The creator also reviews beauty products, discusses skincare routines, and showcases fashion items such as clear bags and wireless bras. Additionally, they share personal moments, including celebrating their son's birthday and assembling emergency kits for teens.
abbie_carlisle
TikTok @abbie_carlisle
This creator posts videos about affordable items they have found. They often highlight products available on TikTok Shop, sharing deals and trending items. Topics include beauty products like lip masks, home accessories such as chairs and door handles, and productivity tools like planners. The creator focuses on budget-friendly finds that make life easier and save money compared to traditional high street prices.
Irina Orekh
TikTok @irinaorekh
This creator posts videos about fashion and beauty products. They showcase clothing items such as tracksuits, bodysuits, and trainers, often highlighting brands and their affordability. The creator also shares reviews of skincare items, including moisturisers, serums, and toners, focusing on their benefits and effectiveness. Additionally, they feature accessories like sunglasses, phone holders, and jewellery, providing details on their features and value.
DupeshopBeauty
TikTok @dupeshop
This creator focuses on beauty and makeup products, often comparing luxury items to more affordable alternatives. They showcase dupes for popular foundations, concealers, primers, lipsticks, and perfumes. The creator demonstrates how these budget-friendly options can achieve similar results to expensive brands, highlighting cost savings. They also share tips on skincare and makeup application, such as using primers to smooth the skin and reduce the appearance of lines.
Krystal Sanchez
Instagram @_krystalmarie_
This creator focuses on affordable makeup, often featuring products found at drugstores or large retailers like Walmart. They share reviews and comparisons, highlighting budget-friendly alternatives to higher-end brands and demonstrating how to achieve popular makeup looks without expensive items. The content includes tips on various makeup products such as lipsticks, blushes, foundations, and setting sprays, with an emphasis on value for money.
Skincareproductcoder
Instagram @skincareproductcoder
This creator focuses on skincare and makeup dupes, comparing affordable alternatives to high-end products. They provide reviews and analysis from a cosmetic chemist's perspective. Their content includes detailed breakdowns of ingredient formulations and performance to determine if dupes are truly comparable. The creator also discusses active ingredients like retinol, vitamin C, and peptides, and offers advice on routines.
Leah Raquel
Instagram @leah.b
This creator focuses on makeup content, frequently sharing tutorials and routines. They showcase a variety of products, including drugstore brands and higher-end items, often highlighting specific techniques like achieving a glowy base or applying SPF makeup. Many videos detail 'get ready with me' (GRWM) segments, summer makeup looks, and quick 5-minute makeup routines. They also feature Korean beauty (K-beauty) products and discuss items like toners and sunscreens.
Sophdoeslife
TikTok @sophdoeslife · Instagram @soph
This creator posts videos reviewing and demonstrating makeup products. They often share their opinions on both high-end and drugstore brands, highlighting items they believe are worth the cost and others they feel are overhyped. They also discuss celebrity makeup looks from events like the BRIT Awards and Grammys, and share skincare routines and hair volume tips.
Pooja Jain
Instagram @poojaa_makeup
This creator focuses on affordable makeup reviews and application tips, often featuring drugstore brands. They share detailed routines for textured or acne-prone skin, explaining the science behind product formulations. The creator also posts about personal events, such as engagement parties and travel, alongside beauty content like nail vlogs and dermaplaning.
Mumonthehighstreet Amy
Instagram @mumonthehighstreet
This creator focuses on fashion and personal styling, often showcasing outfits from the high street. They share tips on how to style clothes confidently and create wearable looks for everyday life. The content also includes advice on personal growth and self-care, alongside occasional posts about fitness and attending fashion events. They also promote beauty and skincare products.
Natalie Taylor
TikTok @__natalietaylor · Instagram @__natalietaylor
This creator shares content focused on fashion hauls from various high street brands like Zara, Stradivarius, and M&S, showcasing clothing and accessories. They also post about skincare routines, reviewing products and sharing their experiences with different brands. Additionally, the creator documents home interior updates, including decorating and DIY projects, and shares travel vlogs from different destinations.
Chloe Mitchell
TikTok @glowybychloe · Instagram @glowybychloe
This creator posts videos reviewing clothing items from various high street brands such as H&M, River Island, and ASOS. They often try on outfits, giving their opinions on fit, sizing, and style, particularly focusing on jeans and dresses. They also share skincare routines, focusing on products that give a 'glowy' and 'hydrated' appearance. Additionally, the creator discusses wedding-related purchases, including bridal bags and shoes, and shares personal moments like picking up an engagement ring.
Josh Cuthbert
Instagram @joshcuthbert
This creator focuses on menswear fashion, providing recommendations and styling tips for building a high-quality wardrobe from high street retailers. In addition to clothing, they share practical advice on men's skincare routines and product recommendations. Their content aims to help others elevate their personal style and grooming habits through accessible and effective options.
Holls
TikTok @hollswootton
This creator shares reviews of makeup and skincare products, often highlighting budget-friendly options found in high-street stores. They also feature content related to daily routines, wellness, and personal reflections on topics like travel and self-care. Some videos include sponsored content for beauty and health brands.
Holly Vlogs
TikTok @hollyvlogsofficial
This creator shares videos about bargains and money-saving tips. They highlight deals on groceries, beauty products, and household items from various UK stores like B&M, Aldi, and Tesco. The creator also covers experiences such as the Polar Express train ride and budget-friendly beauty treatments like getting hair done at a college.
mummydiaries_uk
TikTok @mummydiaries_uk
This creator shares videos about a variety of shopping hauls, including home goods, clothing, and trainers. They highlight bargains and items they've purchased from platforms like TikTok Shop and Vinted. The content also features cooking videos, particularly dinner recipes, and occasional dance trends. Additionally, the creator runs giveaways and promotes items for sale to support other mothers and women.
Freya Heath CONTENT CREATOR
TikTok @freyaheath
The creator posts videos about their shopping hauls and discoveries from various UK stores such as TK Maxx, Home Bargains, and Lush. They often feature beauty products, including skincare and makeup from brands like Youth to the People and PLOUISE. The content also includes unboxing videos of collectible items from POP MART and fashion finds like Ugg boots and Juicy Couture. Additionally, the creator shares experiences of dining out, such as a bottomless sushi meal at YO! restaurant.
Gena Mour Barrett
TikTok @smilegena · Instagram @smilegena
This creator posts videos discussing reality television, focusing on shows like 'The Traitors UK'. They share opinions on contestants, casting decisions, and potential outcomes. Additionally, they create content related to beauty, sharing personal experiences with makeup products and offering recommendations. The creator also shares thoughts on films and theatre, including reviews and cautionary tales about attending performances without prior knowledge. Other topics include personal challenges like cycling and dietary changes, as well as observations on social media interactions and societal issues like global warming.
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Frequently asked questions
Drugstore haulers focus on accessibility and value, making their recommendations instantly actionable for a wider audience. Their followers often watch specifically to find 'dupes' or affordable alternatives, leading to higher conversion rates for mass-market retail brands.
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