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The Modern Gent: Top UK Male Grooming and Fashion Creators on Instagram & TikTok

Male grooming and fashion creators on TikTok and Instagram in the UK produce some of the most commercially effective content in the lifestyle category. This list features verified creators based in the UK, active on both platforms, covering advanced skincare routines, high-street styling, and luxury tailoring. Brands in skincare, apparel, and fragrance use this list to discover creators with proven commercial track records and highly engaged male audiences.

Last updated September 2026

Aaron Francis

TikTok @aaronfranciis · Instagram @aaronfranciis

This creator posts content about their daily life and experiences. They share videos on fashion, showcasing outfits and new clothing items from brands. They also feature skincare routines, often demonstrating products and sharing advice. Additionally, the creator documents travel experiences, including exploring cities and staying in different locations.

Beauty
Fashion
Gaming
Lifestyle
Sport
Tech
Travel

Jim Chapman

Instagram @jimchapman

This creator shares content about home renovations and interior design, often showcasing projects in their own house. They also post about fashion, trying on and styling outfits from various brands. Additionally, the creator documents family life, including their children's activities and bedtime routines, and discusses personal care topics like hair loss and grooming.

Family
Fashion
Lifestyle

Matt Ryan

Instagram @its_mattryan

This creator shares content focused on men's fashion and style. They often feature new clothing collections from brands like Marks & Spencer and Zara, providing specific product codes. The creator also offers advice on men's grooming, including hair growth tips and beard maintenance. Additionally, they sometimes post about lifestyle topics such as cars and experiences like visiting a napping store.

Automotive
Beauty
Fashion
Lifestyle

Junaid Ahmed

Instagram @junaidahmedx

This creator posts videos about lifestyle content, including wedding preparations and beauty product reviews. They share their experiences shopping at stores like Bodycare, showcasing items from brands such as Fenty Beauty and MediCube. The creator also shares hauls from online retailers like Temu, featuring home goods and beauty products. Additionally, they create content around personal grooming, discussing items like water flossers and offering makeup tutorials with various brands. Recipes and collaborations with fashion and beauty companies are also part of their content.

Beauty
Cooking
Fashion
Lifestyle
Travel

Jack Remmington

TikTok @jackremmington · Instagram @jackremmington

This creator posts content about music and fashion. They share their opinions on artists like Olivia Rodrigo and discuss festival attire. The creator also engages with advertisements from brands such as NatWest and Magnum. Their content includes reactions to music releases and personal reflections.

Comedy
Fashion
Film & TV
Lifestyle
Music

itssjamesandrew

Instagram @itssjamesandrew

This creator shares content about food and drink, often featuring items from Marks & Spencer. They also post about music, including attending concerts and discussing artists like Beyoncé and Ariana Grande. The creator shares updates on seasonal changes, such as the transition to autumn, and includes lifestyle content like travel and outfits.

Cooking
Food
Lifestyle
Music
Travel

Ismail Stewart

TikTok @ismailstewart1 · Instagram @ismailstewart

This creator posts content focused on men's fashion and styling tips. They showcase outfits for various occasions, including casual wear, smart casual looks, and special events like awards ceremonies. The creator also features collaborations with clothing brands and discusses styling specific items like jackets, trousers, and denim. Some videos highlight how to create different looks using the same clothing pieces and discuss shopping for both new and pre-loved items.

Fashion
Gaming
Lifestyle

Lorenzo Nova Nobilio

Instagram @only.lorenzo

This creator shares humorous observations on relationships and personal experiences. They discuss topics such as holding grudges, therapy, and dating challenges in the UK. The content often includes food reviews, particularly of street food like pani puri, and travel experiences in places like Milan. They also touch on social commentary, including the UK's drought and their preferences for bottled water.

Comedy
Food
Lifestyle
Travel

Scott Thomas

TikTok @scott.thomas · Instagram @scott.thomas

This creator focuses on personal development and self-improvement. Their content explores topics such as overcoming self-limiting beliefs, achieving goals, and finding one's true self. They also share insights on sobriety, the importance of values, and performing a life audit to identify areas for improvement. The creator discusses their personal journey through struggles with addiction and gambling, highlighting their transformation and offering motivation to others. They also share personal life updates, including the loss of their dog, Juno.

Business
Educational
Fashion
Fitness
Lifestyle
Menopause
Motivational
Self-help
Wellbeing

Callum Jones

TikTok @_callum_jones · Instagram @alf romeo

This creator shares content about a variety of activities and interests. They have posted videos about skiing holidays in Canada, including navigating snowy mountains and learning to ski. They also share videos about food, such as bangers and mash, carbonara, and seasonal bakes. Other content includes unboxing new home appliances, fragrance reviews, and attending events like UFC Paris. The creator also shares personal updates, like settling into a new home for winter.

Adventure
Cooking
Fashion
Food
Lifestyle
Travel

Anthony

Instagram @anthony_omx

This creator shares content focused on fashion, often showcasing stylish suits and cars. They also post about fragrances, highlighting how they contribute to confidence. Music features heavily in their videos, with them sharing opinions on various songs and artists, including Amapiano, rap, and Afrobeats. They also create vlogs, documenting experiences such as trips to Paris, and express enthusiasm for their football club, Arsenal.

Automotive
Fashion
Football
Lifestyle
Music
Travel

Mason Blake

TikTok @masonblakee · Instagram @masonblakee

This creator makes short-form comedy videos, often in a 'point of view' or 'relatable' style. Their content frequently features skits and observational humour, sometimes referencing popular culture. Many of their videos are part of a series called '#DeluluOnTheStreet', exploring humorous and often exaggerated scenarios.

Beauty
Comedy
Cooking
Fashion
Fitness
Food
Lifestyle
POV

Harry Cooksley

Instagram @harrycooksley8

This creator posts vlogs about various activities and events. They often share experiences such as participating in charity football matches, playing padel, and attending events like film premieres. The content also includes personal lifestyle aspects, such as food shopping, cooking, and spending time with friends and family. They also document attending sporting events and trying out new products.

Beauty
Family
Film & TV
Food
Football
Lifestyle
Sport

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Frequently asked questions

Most creators in this list offer a holistic lifestyle approach, blending daily skincare and grooming rituals with outfit-of-the-day (OOTD) content to provide a complete style guide.

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