Open in Nutcake

What in the Chef

This creator focuses on sharing recipes and cooking tips, particularly for South Asian cuisine and curries. They promote their own e-cookbook, 'The Curryculum,' which aims to simplify cooking and reduce the need for daily meal preparation. Content includes specific dishes like keema, peri peri chicken, and sticky soy salmon, as well as reviews of restaurants and budget-friendly meal ideas.

Where to find What in the Chef

TikTok ·whatinthechef
Followers1.2M
Avg views232K
Engagement12.0%
Sourced from public data
Instagram ·whatinthechef
Followers856K
Avg views133K
Engagement14.9%
Sourced from public data

Stats updated March 2026 · Stats don't look quite right?

Are you What in the Chef? · Claim this profile

What kind of content does What in the Chef make?

What in the Chef brings vibrant South Asian flavors to life with accessible recipes and practical cooking tips. On TikTok and Instagram, they showcase delicious dishes like keema and peri peri chicken, alongside budget-friendly meal ideas and restaurant reviews. Their content, including their e-cookbook 'The Curryculum,' focuses on simplifying home cooking and making meal prep a breeze.

Are you a brand that’s partnered with What in the Chef?

Verify your partnership
A shawarma flavoured style chicken with chickpea rice and salad. I used 1 cup of rice so 1.5 cups water. You can use half a can of chickpeas.

For the seasoning:

- 500g chicken
- 1 tsp Garlic Powder
- 1/2 tbsp Onion Powder
- 1/2 tbsp Cumin Powder
- 1/2 tbsp Coriander Powder
- 1/4 tsp Cardamom Powder
- 1/4 tsp Ground Cinnamon (optional)
The new update for The Curryculum is finally here man!! This ebook has already changed so many lives. And that was exactly the plan. To not be just a recipe book, but a staple in people’s home. The ONLY recipe book you’ll need to become a pro with curries, and other south asian cuisine.

If you’ve purchased it in the past, you should already have the link to the newest version in your email inbox (the email you used when you purchased). PLEASE also check your junk folder as it can get throw in there as it’s a link.

As I said, I’m still working on that physical copy, and know the demand is crazy. But it’s not easy!!

Anyways, I can’t sing enough praises about The Curryculum. Go check out the reviews yourself. It’s up on my website.
The new update for The Curryculum is finally here man!! This ebook has already changed so many lives. And that was exactly the plan. To not be just a recipe book, but a staple in people’s home. The ONLY recipe book you’ll need to become a pro with curries, and other south asian cuisine.

If you’ve purchased it in the past, you should already have the link to the newest version in your email inbox (the email you used when you purchased). PLEASE also check your junk folder as it can get throw in there as it’s a link.

As I said, I’m still working on that physical copy, and know the demand is crazy. But it’s not easy!!

Anyways, I can’t sing enough praises about The Curryculum. Go check out the reviews yourself. COMMENT “currybook” and I’ll send you the link to the ebook if you’re interested.
My intention with the reviews is one thing. Reviewing the real hidden gems. And I mean, restaurants you suggest because you absolutely love the food but think it doesn’t get enough attention. Let me know your thoughts.

Who is What in the Chef’s audience?

"What in the Chef" likely attracts an audience passionate about exploring and recreating authentic South Asian dishes, with a strong interest in practical cooking tips and efficient meal prep strategies. Their exceptionally high engagement rates (TikTok 11.99% ER, Instagram 14.94%) significantly surpass industry benchmarks (TikTok ~3.0%, Instagram ~1.5%), indicating a highly dedicated and interactive community. This audience is actively seeking culinary inspiration and actionable advice, suggesting a strong intent to try recipes and engage with content that simplifies complex cooking processes.

Which creators are similar to What in the Chef?

If you're looking for creators like this creator, you'll find a perfect match for home cooks eager to master authentic South Asian recipes and efficient meal prep strategies.

Tiv

Instagram @tivphull

This creator posts videos about cooking, focusing on Indian cuisine and healthy eating. They share recipes for dishes like paneer tikka masala, lentil curry, and spicy tuna crunch wraps, often highlighting high-protein and high-fiber options. The creator also discusses nutrition, such as the benefits of certain spices and the importance of balanced meals, and shares tips for meal prepping and mindful eating. Additionally, they occasionally feature content related to their experiences at Indian restaurants and cultural discussions around food.

Cooking
Educational
Fitness

Mish

Instagram @eatswithmish

This creator shares a variety of recipes, often focusing on Indian cuisine with an emphasis on beginner-friendly dishes. They demonstrate how to prepare meals such as lentil curries, vegetable stir-fries, and traditional snacks like Dimer Chop. The creator also features drinks, including a colour-changing butterfly pea flower tea, and showcases convenience meals like those from Blue Apron. Their content includes recipes for both vegetarian and meat-based dishes, often highlighting fresh ingredients and simple cooking techniques.

Cooking
Food
Lifestyle

Hetal Vasavada

Instagram @milkandcardamom

This creator shares recipes inspired by both Indian and American cuisines, often blending the two in unique ways. They experiment with 'unhinged' recipes, putting a new spin on traditional dishes and creating fusion food. The creator also highlights South Asian food brands, including spices, snacks, and chai, promoting community support within the culinary space. They frequently share baking recipes, from cakes to bread, and showcase their love for farm-fresh ingredients.

Cooking
Food
Lifestyle

Frequently asked questions

Sign in to view What in the Chef's full rate card, including fees for Instagram and TikTok posts, reels, and whitelisting options.

Collab with What in the Chef today

You can use Nutcake’s agentic tools for free. Sign up today to work with What in the Chef on your creator campaign.