What kind of content does Trip.com make?
Trip.com offers a wealth of travel inspiration and practical advice across TikTok and Instagram. Their content dives deep into popular destinations like Thailand, the UK, and Australia, providing followers with detailed itineraries, curated hotel recommendations, and essential tips for navigating new locales. Brands looking to reach an engaged audience interested in global travel will find Trip.com's informative and visually rich approach highly valuable.
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Who is Trip.com’s audience?
Trip.com's audience is likely comprised of individuals actively planning or dreaming about their next travel experience, seeking practical advice and inspiration for destinations, itineraries, and accommodations. Their high engagement rate on Instagram (4.94% ER, significantly above benchmark) suggests a highly receptive and interactive community, indicating strong intent to discover and book travel. This audience is likely to be quality engagers, responding well to visually appealing content and actionable travel tips, presenting a valuable opportunity for brands within the travel ecosystem.
Which creators are similar to Trip.com?
If you're looking for creators like this creator, you'll find inspiration for your next adventure, from booking hotels to crafting perfect itineraries and uncovering hidden travel gems.
Manu Semi
TikTok @manusemi
This creator posts videos about travel, showcasing various destinations around the world. They feature scenic locations such as Notting Hill during cherry blossom season, different parts of Italy, Greece, Spain, and Oman. The content also includes experiences like dining at award-winning restaurants in Egypt and staying in unique hotels.
Tabi Grace
TikTok @tabigrace_ · Instagram @tabigrace_
This creator posts videos documenting their travels to various locations, including Australia and Thailand. Their content often features scenic views, activities like walking scenic routes, visiting beaches, and experiencing local culture, such as participating in postcard painting and visiting an elephant sanctuary. The creator also shares moments of daily travel life, like journeys on sleeper buses and arriving at new destinations.
Curious Pixie
TikTok @thecuriouspixie · Instagram @thecuriouspixie
This creator posts videos about various travel destinations and experiences. They share tips and highlights from trips to places such as the Algarve in Portugal, Morocco, Taiwan, and Australia. The content also includes city guides for London, focusing on hidden gems, cafes, and festive events. Additionally, they document unique food experiences and seasonal festivities like Christmas markets.
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