The Flo Family
TikTok @tantejollie
This creator shares videos about their family life, often featuring their child, Nolan. Content includes cooking, particularly making a dish called Fufu, and trying out different food challenges. They also document daily routines, balancing work and family responsibilities, and engage with audience suggestions for cleaning hacks and food experiments.
Tobi Abi
TikTok @just.hair_10
This creator shares their journey of starting and maintaining locs, focusing on their 4c natural hair. They document the process of preparing their hair for locs, including clean parting and the initial stages of the loc journey. The creator also shares other hair-related content, such as styling braids and twists, and offers tips on different hair techniques. They occasionally give behind-the-scenes glimpses into content creation.
Latticia
TikTok @bylatticia
This creator shares videos focusing on hair care routines for 4C hair, particularly fine 4C hair. They showcase wash day processes, including testing hair products like hydrating masks and conditioners. The content also features updates on hair growth, colour changes, and personal reflections on embracing their natural hair texture.
Honeybee UGC Content Creator
TikTok @honeybeeugc
This creator focuses on content about natural hair, particularly for those with fine or 4C hair. They share tutorials on various hairstyles like braids, twists, and styles using clip-ins and claw clips. The creator also posts vlogs showcasing their daily routines, including morning walks in nature and gym sessions.
Dorcas
Instagram @afrophbabe
The creator primarily posts content about natural hair care, focusing on styling and maintaining 4C hair for themselves and their daughter. They demonstrate a variety of protective hairstyles such as flat twists, cornrows, and slick back buns, often detailing the specific products used. The content also includes personal updates, like their journey with trichotillomania and the use of wigs, alongside efforts to regrow their hair edges. This creator shares practical advice for children's hair routines and documents experiences such as a child's first silk press. They frequently blend hair-related topics with insights into their daily family life.
Makeup By Megan Penney
Instagram @makeupbymeganpenney
This creator posts videos about makeup, including tutorials, transitions, and GRWM (get ready with me) content. They often create special effects makeup for occasions like Halloween, such as spider or butterfly looks. The creator also shares content related to hair, such as their curly hair journey, and occasionally posts about fitness, like running a 10k.
Chantelle Taylor
TikTok @chantellefashion
This creator shares content about fashion and beauty. They review various products, including makeup, clothing, and accessories. The creator also posts about lifestyle topics such as home goods and self-care routines. Their videos often feature product recommendations and demonstrations.
Yazzy Chamberlain
TikTok @yazzy_music · Instagram @yazzy_music
This creator shares videos of themselves singing covers of popular songs. They often perform at weddings, sharing emotional moments from the ceremonies and first dances. The creator also posts about their personal life, including moments with their grandmother and embracing the curly girl hair method. They express gratitude for the opportunities to perform and be part of special occasions.
Zia
TikTok @curlyzia.xo · Instagram @curlyzia.xo
This creator shares videos about managing curly and wavy hair. They demonstrate various hair care techniques, such as the bowl method, and explain the benefits of using silicone-free and sulfate-free products. The creator also reviews hair products and offers tips for refreshing curls on subsequent days. Additionally, they have published a children's book about a girl with wavy hair learning to embrace her natural texture.
gabrielle
TikTok @thisgirlscurls
This creator makes videos about haircare, specifically focusing on curly hair routines and tutorials. They often share tips and demonstrate techniques for different curl types, such as 3a and 2c. The content also includes product recommendations and reviews for curly hair brands. Additionally, the creator occasionally posts about other topics like eyeliner application and plant care.
Loren H
TikTok @by.loren · Instagram @Loren_hodgson
This creator focuses on hair care, particularly for curly hair. They share tutorials and tips on various styling techniques, such as brush styling, scrunching, and finger curling. The creator also explores different hair products and tools, comparing brands and discussing their effectiveness. Videos often demonstrate how to achieve volume and definition, and address common curly hair concerns like shrinkage and sleeping with protective styles.
Monique Jasmyn
TikTok @m.jcurls
This creator shares tips and tutorials on natural hair care, focusing on protective styles and length retention. They demonstrate techniques for styling hair with headscarves and achieving specific looks like twist-outs and sleek buns. The creator also shares personal experiences, such as dyeing their hair and experimenting with hair products.
Anisa Sojka
TikTok @anisasojka · Instagram @anisasojka
This creator shares tutorials and tips related to hair care and styling. They demonstrate various hairstyles, including braids, ponytails, and buns, often featuring hair products and tools. The content also includes advice on improving hair health through hydration, proper washing techniques, and protective sleep methods. The creator frequently showcases techniques for adding volume and shine to hair.
Akiva Leach
TikTok @akivashair · Instagram @akivashair
This creator shares videos about hair care and styling. They demonstrate different wash day routines, protective styles like single plaits, and techniques for achieving waves and slicked-back buns. The content also covers hair growth, scalp health treatments, and product reviews, often focusing on natural hair types.
Funke Davies
Instagram @roots.et.looks
This creator shares content related to skincare, offering reviews and tips for improving skin tone and texture. They also post about Christian faith, focusing on relationships, prayer, and spiritual growth. Additionally, the creator discusses natural hairstyles and hair care, offering tutorials and advice for maintaining healthy hair. They also share aspects of their life, including family events and personal reflections.
Becca C.
Instagram @dhatgirlbecca
This creator often posts content about their hair care journey, focusing on making their hair healthier and thicker. They share routines, product reviews, and hairstyles, including low-tension styles like mini twists. The creator also shares outfit transitions, makeup looks, and experiences at events, such as a Dyson pop-up shop and a movie screening. Additionally, they create relatable content about their sister.
Temisan
TikTok @oritsetemisan
This creator shares content related to their daily routines, including morning rituals and outfit selections for the week. They also frequently post about skincare, showcasing new products and their experiences with them, particularly focusing on hydrating and firming effects. Additionally, the creator discusses their natural hair care journey and seeks advice on hair salons and hair types.
KatieOutfitsLife
TikTok @being_katiej
The creator shares updates on their personal life and fitness journey. They discuss their natural hair growth and the convenience of shorter drying times. The creator also posts about their return to the gym after a break, highlighting the positive impact on their mood and focus. Additionally, they reflect on the past year and express hope for a better upcoming year, while thanking their followers for their support.
Nandini Raw
TikTok @nandiniraw
This creator shares content focused on haircare routines and styling tips. They demonstrate techniques for refreshing hair, achieving styles like glass hair and messy buns, and discuss specific products for scalp and hair health. The content includes tutorials for various hairstyles, such as half-up styles and pin curls, often highlighting the results of consistent haircare.
Rhyme & Reason
TikTok @rhymeandreason.haircare · Instagram @rhymeandreason.haircare
This creator focuses on hair care routines and product recommendations, particularly for maintaining healthy hair and scalps. They often discuss the importance of gentle cleansing, deep conditioning, and preparing hair for protective styles like braids. A key theme in their content is the use of products packaged in 100% recycled materials, highlighting their commitment to reducing plastic waste and supporting environmental conservation efforts. They also share tips on wash day techniques and explain the science behind hair product formulations.
Isabella Kate
TikTok @isabellakatee · Instagram @isabellakatee
This creator focuses on hair care advice, discussing topics such as hair growth, preventing breakage, and scalp health. They often review and compare hair products, including both affordable and high-end options, offering recommendations based on their knowledge of trichology. The content also features styling tips, tutorials for different hairstyles, and discussions about personal routines for maintaining healthy hair.
Aamna Adel
TikTok @aamnaadel · Instagram @dream.pc0
This creator posts content focused on skincare and hair care routines. They discuss product reviews, offering opinions on items like dry shampoo, facial cleansers, and moisturisers, often highlighting budget-friendly options. The creator also shares advice on hair growth, scalp health, and achieving smoother skin. Their videos feature explanations of product ingredients and how to use them correctly, including demonstrations of techniques like dermaplaning.
Phia
TikTok @phiadwyer
This creator shares makeup tutorials and reviews, often featuring products from popular brands and offering discount codes. They also post about hair care, focusing on hair retention, scalp health, and styling curly hair. The content includes demonstrations of different hairstyles, product recommendations for curly hair, and tips for detangling children's curly hair. Additionally, the creator occasionally shares fashion content, such as showcasing bags.
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Frequently asked questions
While they specialize in texture, many successfully promote mass-market heat protectants, supplements, and styling tools that cater to a wide range of hair types.
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