@sobiasspice | Creator profile on Nutcake

What kind of content does Sobia Bashir make?

Sobia Bashir offers a vibrant exploration of South Asian cuisine through engaging recipe tutorials on Instagram. Viewers can learn to master dishes like curries, pilau, and roti, with Sobia providing practical tips to elevate their cooking and avoid common pitfalls. Beyond recipes, her content extends to helpful kitchen appliance reviews and valuable advice on reducing food waste, making her a go-to resource for home cooks seeking delicious and sustainable culinary inspiration.

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Making sure your masala is properly cooked through is arguably the most important step in curry cooking. It’s the one thing that’s drilled into all South Asians growing up.

Skipping that step can mean your curry is a little lacklustre. So if you’re not already doing this then give it a shot. I guarantee whatever recipe you’re using, following this key step will give you the best results.

You can screenshot the ingredients to my chicken masala at the end of the video. Remember to save this for when you’re cooking next time. 😘

Let me know what you’re adding into your masala in the comments below👇🏽.
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#viral #cooking #recipes #food #homemade

Yakhni Pilau is usually made with tougher cuts of meat, that because during the long time it takes to cook the whole spices work their magic and flavour the Yakhni and the meat beautifully.

This is a dish that you can leave to cook with only a minimal amount of input if you skip the onion part and used shop bought fried onions instead.

The flavours whisper their way through the soft grains of rice and paired with the meat it’s like a symphony in your mouth. Not to be confused with its brother mutton pilau which is way richer in spicy flavour than this.

It’s the perfect pairing for a rich spicy salan/curry and a cool dollop of raita on the side.

This is a big recipe (1.2kgs rice) but you can make this with as little as 600g rice and still use the same amount of whole spices and meat (although you can use mass meat if you like). It will still work.

Let me know if you’ve had yakhni pilau before or if you plan on making it. I bet I can guess which curry you’re planning on pairing it with 😜.
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#food #rice #cooking #homemade #pakistan

#ad @ninjakitchenuk

Harissa Salmon in one zone and Smoked Paprika Potatoes in the other. Smart Finish in this glass air fryer means both of them land at the same time while I sort my pour over sauce and asparagus to go with.

Zero stress dinner, my favourite kind.

Let me know your favourite air fryer hack in the comments👇🏽

#NinjaCrispiDualZone #glassairfryer
#airfryer #foodtok

#ad @ninjakitchenuk

No browning onions, no standing over a pan stirring tor ages and a masala that’s going to have you sauce lovers drooling. This might be the easiest dum gosht I’ve ever made.

The Ninja CrushBOSS did all the boring hard work for me.

#NinjaCrushBOSS #NinjaPartner #kitchengadgets #desifood

Who is Sobia Bashir’s audience?

Sobia Bashir's audience is likely comprised of individuals interested in exploring and mastering South Asian cooking, seeking practical recipe tutorials, and looking for advice on kitchen appliances and reducing food waste. Their intent signals are strong, indicated by an engagement rate of 2.31% on Instagram, which comfortably exceeds the platform benchmark of 1.5%. This suggests a highly receptive and actively participating community, likely to engage with detailed content, product recommendations, and tips for efficient kitchen practices. The quality of engagement is therefore expected to be high, with potential for strong conversion on sponsored content or product features.

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