What kind of content does Openly make?
Openly shares impactful stories and analysis on LGBTQ+ rights and human rights issues across the globe. Their TikTok content delves into critical topics like blood donation bans, conversion therapy campaigns, and discrimination faced by queer elders, offering a vital platform for advocacy and social justice. Brands looking to connect with an engaged audience interested in global human rights will find Openly's insightful and dedicated approach compelling.
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Verify your partnershipWho is Openly’s audience?
Openly's audience is likely comprised of socially conscious individuals, primarily interested in LGBTQ+ rights, global affairs, and human rights advocacy. Their high TikTok engagement rate (15.05% ER) significantly surpasses benchmarks (TikTok ~3.0% ER), indicating a highly motivated and interactive community. This suggests strong intent signals for content related to social justice issues and a high likelihood of meaningful engagement, such as shares, comments, and potentially participation in advocacy efforts. Nutcake should consider this audience receptive to in-depth discussions and calls to action.
Which creators are similar to Openly?
If you're looking for creators like this creator, you'll find them perfect for audiences passionate about LGBTQ+ rights, global issues, and social justice advocacy.
Safe Space
TikTok @safe_space · Instagram @safespace_vids
This creator makes videos discussing LGBTQ+ history and current issues. They explore topics such as the experiences of transgender individuals throughout history, the erasure and celebration of South Asian queer culture, and the rise of anti-trans sentiment. The creator also highlights LGBTQ+ community events and projects, including lesbian bars and initiatives supporting trans youth.
Mathew Gillingwater
Instagram @mathew.mg
This creator posts videos about a variety of topics, often with a focus on LGBTQ+ themes and relatable everyday situations. They explore aspects of identity, such as ethnicity and sexual orientation, and make light-hearted content about pop culture and common sayings. The creator also shares observations about cultural differences, like comparing UK weather to other countries' weather, and humourous takes on stereotypes.
Queer Chameleon
TikTok @itsqueerchameleon · Instagram @queeeerchameleon
This creator makes videos that explore themes of LGBTQ+ identity and pride. Their content often includes affirmations, humour, and discussions around bisexuality and being non-binary. Some videos also feature song edits and references to pop culture. The creator also shares personal updates and reflections, sometimes incorporating elements of self-care and empowerment.
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