@makingwithmadison | Creator profile on Nutcake

What kind of content does Madison Sweitzer make?

Madison Sweitzer crafts visually delightful and accessible recipes for baked goods and desserts on Instagram. She expertly navigates popular food trends, from innovative cookie fries to decadent ice cream sandwiches, while also offering tutorials for homemade sauces and toppings. Her content is a sweet spot for brands looking to showcase ingredients like pumpkin puree, Nutella, and espresso in mouthwatering creations.

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Cooking

Food

Lifestyle

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#ad Fall mornings hit different when you upgrade your home coffee ritual 🍂☕️ I combine @StokColdBrew coffee and @InDelight Pumpkin Spice Cream for the perfect cozy fall drink.

Visit BecomeAHomerista.com and the link in my bio to grab a limited-time promo: Buy 2 or more qualifying items, get $5! 🍁 #ImaHomeRista *Terms at BecomeAHomerista.com. 18+ U.S. res., void AR, CO, KS, LA, MA, MN, MO, ND, NJ, NV, PA, TN, and WI. While supplies last. Excl. and limits apply. Upload receipt by 10/31/26.

follow for more easy seasonal recipes ⬆️

Apple pie, but make it a cookie 🍎🍪✨ These are basically the shortcut version of apple pie: premade dough, gooey cinnamon-spiced apple filling, and a maple glaze that makes them dangerously easy to eat.

APPLE PIE COOKIES

For the cookies:
1 package refrigerated sugar cookie dough
Apple pie filling (recipe below)

Apple Pie Filling:
2–3 apples, peeled + finely diced
½ cup brown sugar
3 Tbsp butter
2 Tbsp apple cider
1 Tbsp cornstarch
1 tsp pumpkin spice

Cook apples and butter over medium heat for 3–4 minutes, until the apples start to soften. Stir in brown sugar and pumpkin spice. Mix the apple cider and cornstarch together, then add to the pan. Cook for another 1–2 minutes, stirring, until thickened. Let cool.

Roll out the cookie dough and cut into circles. Place a spoonful of apple filling in the center, then top with strips of dough in a lattice pattern. Press the edges to seal and bake according to the cookie dough package directions, until golden.

Maple Glaze:
1 cup powdered sugar
2 Tbsp maple syrup
1–2 Tbsp milk or heavy cream
½ tsp vanilla

Whisk everything together until smooth, adding a little more milk if needed. Drizzle over cooled cookies and let the glaze set.

follow for more festive fun recipes ⬆️

APPLE PIE CUPCAKES🥧🍂

🍎 Apple Cupcake Base

• 2 cups all-purpose flour
• 1 tsp baking powder
• 1 tsp baking soda
• ½ tsp salt
• 1 tsp pumpkin spice
• ½ cup unsalted butter, melted
• ½ cup granulated sugar
• ¼ cup packed brown sugar
• 2 large eggs, room temperature
• ½ cup milk
• 1 tsp vanilla extract
• 1 ½ cups peeled and finely chopped apples

1. Preheat oven to 425°F. Line a 12-count muffin pan with liners.

2. Whisk together flour, baking powder, baking soda, salt, and pumpkin spice.

3. In a separate bowl, whisk together melted butter, granulated sugar, brown sugar, eggs, milk, and vanilla.

4. Add the dry ingredients to the wet ingredients and gently mix until just combined. Fold in the apples.

5. Divide batter among the liners, filling each almost to the top. Bake for 5 minutes at 425°F, then reduce oven temperature to 350°F and bake for another 15–18 minutes, or until a toothpick comes out clean. Let cool completely.

🍏 Apple pie filling

• 2–3 apples, peeled, cored, and finely diced
• ½ cup brown sugar
• 3 tbsp butter
• 2 tbsp apple cider
• 1 tbsp cornstarch
• 1 tsp pumpkin spice

1. Melt butter in a skillet over medium heat. Add apples and cook for 3–4 minutes, until they begin to soften.

2. Add brown sugar, apple cider, cornstarch, and pumpkin spice. Stir to combine.

3. Cook for another 5–7 minutes, stirring occasionally, until the apples are tender and the filling is thick and syrupy. Let cool completely.

🍁 Maple cream cheese icing

• 8 oz cream cheese, softened
• ½ cup unsalted butter, softened
• 2 cups powdered sugar
• 2 tbsp pure maple syrup
• 1 tsp vanilla extract
• 1 tsp pumpkin spice
• Pinch of salt

1. Beat cream cheese and butter until smooth and fluffy.

2. Add powdered sugar, maple syrup, vanilla, pumpkin spice, and salt. Beat until creamy and smooth.

🧁 ASSEMBLY

Spoon a dollop of apple pie filling onto each cooled muffin. Transfer the icing to a piping bag fitted with a small round tip and pipe lines back and forth over the apple filling in a lattice pattern, just like the top of an apple pie. Finish with

Who is Madison Sweitzer’s audience?

Madison Sweitzer's audience is likely comprised of home bakers and dessert enthusiasts seeking accessible recipes and inspiration. Their intent signals are strong, indicated by a high engagement rate of 1.93% on Instagram, which slightly surpasses the platform benchmark of 1.5%. This suggests a highly receptive and actively participating community, likely to convert on calls-to-action for recipes, product recommendations, or premium content. The quality of engagement appears robust, pointing towards a loyal following eager to interact with Madison's culinary content.

Which creators are similar to Madison Sweitzer?

If you're looking for creators like this creator, you'll find them perfect for audiences interested in delicious baking tutorials, trending dessert recipes, and all things sweet.

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Ash Baber

TikTok @ashbaber · Instagram @ash_baber

This creator shares videos of themselves baking a variety of desserts. Their content features recipes for cakes, brownies, cookies, and other sweet treats. Many of the recipes are inspired by other bakers and creators. The creator also provides links to their written recipes on their website.

Adventure

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Cooking