What kind of content does Kate Nikalayeva make?
Kate Nikalayeva offers a vibrant exploration of beauty and skincare on Instagram. Her content dives into detailed product reviews, from haircare finds at Costco to the latest in Korean skincare and daring makeup experiments. Viewers can expect honest insights on everything from lash serums and lip products to eye creams, often weaving in thoughtful discussions on wellness and mental health. Kate also shares her personal journey through skincare routines and makeup challenges, creating an authentic and relatable experience.
Are you a brand that’s partnered with Kate Nikalayeva?
Verify your partnership
Who is Kate Nikalayeva’s audience?
Kate Nikalayeva's audience is likely composed of individuals actively seeking beauty, skincare, and haircare recommendations, with a strong interest in product reviews. Their engagement signals suggest a highly targeted group, though the current Instagram ER of 0.34% falls below typical platform benchmarks (TikTok ~3.0%, Instagram ~1.5%, YouTube ~2.0%). This indicates potential for growth in audience interaction and conversion, suggesting that campaigns focused on driving deeper engagement and purchase intent would be most effective.
Which creators are similar to Kate Nikalayeva?
If you're looking for creators like this creator, partner with beauty, skincare, haircare, and makeup enthusiasts who deliver honest product reviews for your brand.
Amber Labata
Instagram @amber_labata11
The creator posts videos reviewing and demonstrating various beauty products. Their content features skincare items like cleansers, toners, and serums, often highlighting Korean beauty brands. They also showcase makeup products such as cushion foundations, BB creams, and lip oils, discussing their application and finishes. Additionally, the creator shares routines for body care, including coffee scrubs, and hair care, such as a homemade hair growth serum.
Elo Skincare
Instagram @beautyinbloomwithelo
This creator regularly shares detailed beauty content, focusing on skincare routines and product evaluations. They frequently highlight specific skincare products, explaining key ingredients like PDRN and vegan collagen, and their potential benefits. The creator also provides makeup reviews, comparing different brands of blushes and showcasing lip care items. Additionally, they offer comprehensive hair colouring tutorials using professional products, alongside some lighthearted content about everyday and beauty-related experiences.
Sav Todd
Instagram @sav.aesthetics_
This creator focuses on beauty and skincare content, often reviewing and showcasing K-beauty products. Their videos feature popular items like serums, moisturisers, sunscreens, and lip products from various Korean brands. They also share tutorials for makeup looks, highlighting specific products and their application, particularly focusing on lip and cheek tints for a natural, dewy finish.
Frequently asked questions
Sign in to view Kate Nikalayeva's full rate card, including fees for Instagram and TikTok posts, reels, and whitelisting options.
Collab with Kate Nikalayeva today
You can use Nutcake’s agentic tools for free. Sign up today to work with Kate Nikalayeva on your creator campaign.