What kind of content does Jess Frazier make?
Jess Frazier shares inspiring DIY projects and creative thrift flips across Instagram. Her content centers on repurposing vintage finds into unique home decor, from fabric oven skirts to decorative china pieces. Viewers can also find tutorials for charming crafts like crocheted egg aprons and beaded patriotic shirts, alongside thoughtful discussions on health and environmental topics.
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Who is Jess Frazier’s audience?
Jess Frazier's audience is likely comprised of budget-conscious individuals and aspiring DIY enthusiasts in the US, actively seeking inspiration for home decor and creative projects. Their high engagement rate (10.95% on Instagram, significantly exceeding benchmarks like TikTok's ~3.0% and Instagram's ~1.5%) signals strong interest and a propensity to interact with content. This audience is not just passively consuming; they are likely motivated to replicate projects, share their own creations, and engage in discussions around sustainable and affordable home styling.
Which creators are similar to Jess Frazier?
If you're looking for creators like this creator, you'll love their inspiring DIY, thrift flip, and repurposing projects perfect for unique home decor enthusiasts.
Genevieve Harris
Instagram @mrs_trufflepig
The creator makes content focused on vintage and antique collecting, thrifting, and home decor. They share haul videos, shopping tips, and insights into their interior aesthetic that features art and objects collected over a lifetime. Their videos often include organizing, decorating, and showcasing vintage clothing, ceramics, and country-style interiors.
Meg Acuna
Instagram @meg.acuna
This creator shares content focused on home decor and DIY projects, often featuring thrifting finds. They demonstrate how to create a mini art gallery on a fridge and offer tips for upcycling furniture, such as painting a wooden canister. The creator also explores nostalgic themes, like playing classic computer games from the early 2000s and the joy of writing letters as a form of self-care. They share their experiences with products like greenhouses and cleaning devices, providing reviews and practical advice.
Madeline
Instagram @tulipsforthetable
This creator shares videos about making home and apartment spaces more functional and aesthetically pleasing, often focusing on small-space living solutions and DIY projects. They also create content testing craft kits, such as using dough to make flowers, and explore sustainable living practices by reducing plastic use in the kitchen. Additionally, the creator documents trips to flea markets and antique shops, showcasing their thrifting finds.
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