What kind of content does Jess Frazier make?
Jess Frazier transforms everyday finds into unique home decor and crafts, specializing in thrift flips and repurposing vintage items. Her engaging Instagram videos showcase everything from turning old fabric into charming kitchen accessories to creating festive DIY projects. Beyond her creative flair, Jess also shares insightful discussions on health and environmental topics, offering a well-rounded perspective to her audience.
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Who is Jess Frazier’s audience?
Jess Frazier's audience is likely comprised of budget-conscious individuals and aspiring DIY enthusiasts in the US seeking inspiration for home decor and creative projects. Their intent signals are strong, indicated by a high engagement rate (ER) of 10.95% on Instagram, significantly outperforming platform benchmarks (TikTok ~3.0%, Instagram ~1.5%, YouTube ~2.0%). This suggests a highly engaged community actively seeking practical tips, project ideas, and product recommendations within the DIY and thrift flip niche. Their strong engagement quality presents a valuable opportunity for brands targeting this demographic.
Which creators are similar to Jess Frazier?
If you're looking for creators like this creator, you'll find inspiration for unique, budget-friendly home decor and craft projects perfect for DIY enthusiasts.
Genevieve Harris
Instagram @mrs_trufflepig
The creator makes content focused on vintage and antique collecting, thrifting, and home decor. They share haul videos, shopping tips, and insights into their interior aesthetic that features art and objects collected over a lifetime. Their videos often include organizing, decorating, and showcasing vintage clothing, ceramics, and country-style interiors.
Meg Acuna
Instagram @meg.acuna
This creator shares content focused on home decor and DIY projects, often featuring thrifting finds. They demonstrate how to create a mini art gallery on a fridge and offer tips for upcycling furniture, such as painting a wooden canister. The creator also explores nostalgic themes, like playing classic computer games from the early 2000s and the joy of writing letters as a form of self-care. They share their experiences with products like greenhouses and cleaning devices, providing reviews and practical advice.
Madeline
Instagram @tulipsforthetable
This creator shares videos about making home and apartment spaces more functional and aesthetically pleasing, often focusing on small-space living solutions and DIY projects. They also create content testing craft kits, such as using dough to make flowers, and explore sustainable living practices by reducing plastic use in the kitchen. Additionally, the creator documents trips to flea markets and antique shops, showcasing their thrifting finds.
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