What kind of content does Jess Frazier make?
Jess Frazier brings a unique blend of thrifty creativity and conscious living to her Instagram feed. She transforms forgotten treasures into beautiful home decor, showcasing inspiring thrift flips and DIY crafts from repurposed vintage finds. Beyond her knack for upcycling, Jess also shares thoughtful insights on health and environmental topics, making her a compelling voice for brands seeking authentic, purpose-driven content.
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Verify your partnershipWho is Jess Frazier’s audience?
Jess Frazier's audience is likely composed of budget-conscious individuals and DIY enthusiasts in the US seeking inspiration for home decor and sustainable crafting. Their intent signals are strong, indicated by a high engagement rate (ER) of 10.95% on Instagram, significantly outperforming benchmarks like TikTok (~3.0%), Instagram (~1.5%), and YouTube (~2.0%). This elevated ER suggests a highly receptive and active community, eager to replicate Jess's thrift flip and repurposing projects. Expect high-quality engagement, including comments, shares, and potential purchases of related products or services.
Which creators are similar to Jess Frazier?
If you're looking for creators like this creator, you'll love their DIY, thrift flip, and repurposing content perfect for anyone wanting to craft unique home decor on a budget.
Genevieve Harris
Instagram @mrs_trufflepig
The creator makes content focused on vintage and antique collecting, thrifting, and home decor. They share haul videos, shopping tips, and insights into their interior aesthetic that features art and objects collected over a lifetime. Their videos often include organizing, decorating, and showcasing vintage clothing, ceramics, and country-style interiors.
Meg Acuna
Instagram @meg.acuna
This creator shares content focused on home decor and DIY projects, often featuring thrifting finds. They demonstrate how to create a mini art gallery on a fridge and offer tips for upcycling furniture, such as painting a wooden canister. The creator also explores nostalgic themes, like playing classic computer games from the early 2000s and the joy of writing letters as a form of self-care. They share their experiences with products like greenhouses and cleaning devices, providing reviews and practical advice.
Sheri Wilson
Instagram @sheri_wilson_
This creator posts videos focused on home décor and DIY projects, often with a whimsical or cottagecore aesthetic. They share tutorials for making treats like tulip surprise loaf cakes and Easter egg brownies, sometimes featuring seasonal collaborations. The creator also shows how to decorate baked goods, craft decorative items like fairy lanterns, and refresh spaces with wallpaper and paint. Content includes family activities, such as setting up a mud kitchen for a niece and preparing hot chocolate trays.
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