What kind of content does Madeline make?
Madeline transforms everyday spaces into functional and beautiful havens, with a particular knack for small-space living solutions and inspiring DIY projects. On Instagram, she shares her passion for sustainable living, from reducing plastic in the kitchen to showcasing unique finds from flea market adventures. Her engaging videos offer a delightful blend of home decor inspiration and practical tips for a more mindful lifestyle.
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Who is Madeline’s audience?
Madeline's audience is likely comprised of individuals interested in budget-friendly and eco-conscious home styling, particularly those living in smaller spaces. Their intent signals are strong, as evidenced by her exceptionally high Instagram engagement rate of 8.48%, significantly outperforming benchmarks like TikTok (~3.0%), Instagram (~1.5%), and YouTube (~2.0%). This suggests a highly dedicated and interactive community that actively seeks inspiration and practical advice for their own homes, indicating high-quality engagement and strong potential for product recommendations and brand partnerships within the home decor and sustainable living niches.
Which creators are similar to Madeline?
If you're looking for creators like this creator, you'll love discovering DIY home decor and sustainable living tips for small spaces and thrifting enthusiasts.
Chelsea Zeferina
Instagram @chelseazeferina
This creator posts videos about DIY home improvements and decorating, often focusing on renter-friendly upgrades for their New York City apartment. They frequently share hauls from antique markets and thrift stores, showcasing unique finds like giant paper mache animals and collections of tiny chairs. The creator also documents fashion and outfit choices for events, and sometimes incorporates elements of whimsical or maximalist design into their projects.
Blake Swanson
Instagram @blakeswanson
This creator shares videos about home organisation and decoration, focusing on room makeovers and styling. They also document lifestyle activities like grocery shopping, meal prepping, and enjoying outdoor activities such as gardening and beach walks. The creator also shares content related to wedding preparations and personal routines, including fitness and skincare.
Hope Choi
Instagram @itgirlhope
This creator shares videos about their home and daily life in New York City. Content includes apartment tours, cleaning and organisation tips, and home decor ideas. They also share moments with their child, discussing baby products and parenting experiences. Other topics include travel vlogs, hair and beauty routines, and showcasing scenic city views.
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