What kind of content does Emily on Toast make?
Emily on Toast crafts accessible and delicious recipes across Instagram and TikTok, focusing on healthy, high-fibre dishes like one-pan meals, pasta, and baked goods. Her content emphasizes seasonal ingredients and practical advice, offering vegetarian, gluten-free, and meal prep solutions that also champion reducing food waste. Brands seeking to connect with an audience interested in wholesome, sustainable cooking will find a natural fit with Emily's approachable and inspiring approach.
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Who is Emily on Toast’s audience?
Emily on Toast's audience is likely comprised of individuals interested in practical, health-conscious cooking and reducing food waste, primarily within the UK. Their high engagement rates (Instagram 11.54% ER, TikTok 4.75% ER) significantly exceed platform benchmarks, indicating a highly receptive and active community. These strong engagement signals suggest a loyal following eager for Emily's content, making them valuable for brands seeking to connect with consumers passionate about sustainable and healthy food choices.
Which creators are similar to Emily on Toast?
If you're looking for creators like this creator, you'll love their easy, healthy vegetarian recipes that minimize food waste and make meal prep a breeze.
Lilly
TikTok @foodie_lilly · Instagram @foodie_lilly
This creator focuses on sharing a variety of healthy and high-fibre recipes. Many of the dishes are designed to be quick and easy to prepare, often taking 15 minutes or less. The content includes recipes for breakfast, lunch, and dinner, frequently featuring eggs, chicken, beans, and vegetables. Some posts also offer tips on dining out or share personal travel experiences.
Shanil Jiwani
Instagram @shanilcooks
This creator shares recipes for various dishes, often focusing on convenience and flavour. They frequently feature quick meal solutions, including dairy-free options and high-protein meals. Their content includes preparations like broiled lobster tails, steak dinners, sheet pan salmon, and pasta dishes, often utilising store-bought shortcuts and seasoning blends to simplify the cooking process. They also explore recipes for soups, tacos, and comfort foods, aiming to make home cooking accessible and enjoyable.
Ilanit- Easy Food Recipes
Instagram @cooknotbythebook
This creator posts videos focusing on easy and quick meal ideas. They often share recipes that utilise leftovers, such as chicken or rice dishes, and demonstrate simple dessert and snack preparations. The creator also provides tips for packed lunches and showcases recipes for comforting, one-pot meals.
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