What kind of content does Emily on Toast make?
Emily on Toast crafts accessible, healthy recipes across Instagram and TikTok, specializing in delicious one-pan meals, pasta, and baked goods. Her content emphasizes seasonal ingredients, high-fiber options, and practical tips for reducing food waste and meal prepping. Emily also thoughtfully highlights vegetarian and gluten-free choices, making her a go-to resource for mindful home cooks.
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Who is Emily on Toast’s audience?
Emily on Toast's audience is likely composed of individuals interested in practical, health-conscious cooking and reducing food waste, primarily within the UK. Their high engagement rates (Instagram 11.54% ER, TikTok 4.75% ER) significantly surpass typical platform benchmarks (Instagram ~1.5% ER, TikTok ~3.0% ER), indicating a highly motivated and responsive community. This suggests strong intent signals for recipe discovery, meal prep solutions, and vegetarian dietary advice, pointing towards a valuable audience for brands in the food, health, and sustainability sectors.
Which creators are similar to Emily on Toast?
If you're looking for creators like this creator, you'll find inspiration for delicious, healthy vegetarian recipes that minimize food waste through smart meal prep.
Lilly
TikTok @foodie_lilly · Instagram @foodie_lilly
This creator focuses on sharing a variety of healthy and high-fibre recipes. Many of the dishes are designed to be quick and easy to prepare, often taking 15 minutes or less. The content includes recipes for breakfast, lunch, and dinner, frequently featuring eggs, chicken, beans, and vegetables. Some posts also offer tips on dining out or share personal travel experiences.
Shanil Jiwani
Instagram @shanilcooks
This creator shares recipes for various dishes, often focusing on convenience and flavour. They frequently feature quick meal solutions, including dairy-free options and high-protein meals. Their content includes preparations like broiled lobster tails, steak dinners, sheet pan salmon, and pasta dishes, often utilising store-bought shortcuts and seasoning blends to simplify the cooking process. They also explore recipes for soups, tacos, and comfort foods, aiming to make home cooking accessible and enjoyable.
Abby
Instagram @foodiefromvt
This creator shares recipes for a variety of dishes, including sweet and savoury options. They often focus on making healthier versions of popular foods, such as pumpkin spice sauce and loaded sweet potatoes. Many recipes are designed for convenience, with options like one-pot meals, sheet pan dinners, and quick snacks. The creator also frequently posts recipes for baked goods like cookies, muffins, and banana bread, often highlighting high-protein or gluten-free alternatives.
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