What kind of content does Emily on Toast make?
Emily on Toast crafts delicious, approachable recipes perfect for everyday cooking. On Instagram and TikTok, she shares a vibrant mix of healthy, fiber-rich dishes, from quick one-pan meals to satisfying baked goods, often highlighting seasonal produce. Emily also empowers her audience with practical meal prep tips and smart strategies for reducing food waste, making wholesome eating accessible for everyone.
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Who is Emily on Toast’s audience?
Emily on Toast's audience is likely comprised of individuals interested in practical, health-conscious cooking solutions, particularly those seeking vegetarian options and ways to reduce food waste. Their high engagement rates on both Instagram (11.54% ER, significantly above the 1.5% benchmark) and TikTok (4.75% ER, well above the 3.0% benchmark) indicate a highly receptive and active community. These followers are actively seeking inspiration and actionable advice, suggesting strong intent for recipe discovery, meal planning tools, and potentially product recommendations related to healthy eating and sustainable food practices.
Which creators are similar to Emily on Toast?
If you're looking for creators like this creator, you'll love their easy, healthy vegetarian recipes that minimize food waste and make meal prep a breeze.
Lilly
TikTok @foodie_lilly · Instagram @foodie_lilly
This creator focuses on sharing a variety of healthy and high-fibre recipes. Many of the dishes are designed to be quick and easy to prepare, often taking 15 minutes or less. The content includes recipes for breakfast, lunch, and dinner, frequently featuring eggs, chicken, beans, and vegetables. Some posts also offer tips on dining out or share personal travel experiences.
Shanil Jiwani
Instagram @shanilcooks
This creator shares recipes for various dishes, often focusing on convenience and flavour. They frequently feature quick meal solutions, including dairy-free options and high-protein meals. Their content includes preparations like broiled lobster tails, steak dinners, sheet pan salmon, and pasta dishes, often utilising store-bought shortcuts and seasoning blends to simplify the cooking process. They also explore recipes for soups, tacos, and comfort foods, aiming to make home cooking accessible and enjoyable.
Abby
Instagram @foodiefromvt
This creator shares recipes for a variety of dishes, including sweet and savoury options. They often focus on making healthier versions of popular foods, such as pumpkin spice sauce and loaded sweet potatoes. Many recipes are designed for convenience, with options like one-pot meals, sheet pan dinners, and quick snacks. The creator also frequently posts recipes for baked goods like cookies, muffins, and banana bread, often highlighting high-protein or gluten-free alternatives.
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