What kind of content does Lilly make?
Lilly crafts vibrant, accessible content centered on healthy, high-fibre recipes. Her TikTok and Instagram feeds showcase quick, 15-minute meals perfect for busy schedules, featuring everyday ingredients like eggs, chicken, beans, and vegetables. Lilly also shares practical advice on navigating dining out and personal travel stories, offering brands a holistic view of her lifestyle-focused audience.
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Who is Lilly’s audience?
Lilly's audience is likely comprised of individuals actively seeking practical solutions for healthy eating, particularly those interested in high-fibre, quick, and easy meal preparation. Their intent signals are strong, indicated by high engagement rates that significantly outperform benchmarks on both TikTok (3.87% ER vs. ~3.0% benchmark) and Instagram (2.98% ER vs. ~1.5% benchmark). This suggests a highly engaged community eager for Lilly's content, indicating a strong potential for brand partnerships focused on food products, kitchenware, or health and wellness services.
Which creators are similar to Lilly?
If you're looking for creators like this creator, you'll find inspiration for delicious, high-fibre, quick meals perfect for busy individuals and families seeking easy cooking and meal prep solutions.
Jade Carolan
TikTok @jadecarolanfitness · Instagram @jadecarolanfitness
This creator shares recipes focused on high protein and healthy ingredients. They often prepare meal preps for the week, including dishes like bolognese, chicken curry, and meatballs. The creator also posts about quick breakfast ideas, such as granola or egg wraps, and sometimes features fitness routines and healthy snack options.
Emily on Toast
TikTok @emilyontoast · Instagram @emilyontoast
This creator shares recipes for a variety of dishes, including one-pan meals, pasta dishes, and baked goods. They often focus on healthy and easy-to-prepare recipes, with many featuring high fibre ingredients and seasonal produce. The creator also shares tips for reducing food waste and provides meal prep ideas. Some recipes are highlighted for their suitability for specific dietary needs, such as vegetarian or gluten-free options.
Carole
Instagram @caroleosbornefood
This creator focuses on producing straightforward and practical cooking videos featuring healthy meal ideas. Their content showcases a variety of recipes ranging from quick breakfasts and snacks to nutritious dinners and seasonal desserts. Each video provides clear, step-by-step instructions designed to make home cooking accessible and efficient for everyday dining.
Frequently asked questions
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