What kind of content does Lilly make?
Lilly shares vibrant and approachable recipes across TikTok and Instagram, focusing on healthy, high-fibre meals that are quick to prepare. Her content highlights delicious breakfast, lunch, and dinner ideas, often featuring eggs, chicken, beans, and fresh vegetables, with many dishes ready in 15 minutes or less. Lilly also offers practical advice on dining out and shares engaging travelogues, making her a go-to resource for busy individuals seeking nutritious and flavorful meal solutions.
Are you a brand that’s partnered with Lilly?
Verify your partnership
Who is Lilly’s audience?
Lilly's audience is likely composed of individuals actively seeking practical, time-saving solutions for healthy eating, primarily in the UK. Their intent signals are strong, indicated by high engagement rates on both TikTok (3.87% ER) and Instagram (2.98% ER), significantly outperforming typical benchmarks for these platforms. This suggests a highly receptive and engaged community, eager for Lilly's content on high-fibre, quick meals, and meal prep strategies. The quality of engagement is therefore expected to be high, with strong potential for conversions on sponsored content related to food products, kitchenware, or meal delivery services.
Which creators are similar to Lilly?
If you're looking for creators like this creator, you'll find inspiration for delicious, high-fibre, quick meals perfect for busy individuals and families seeking easy cooking and meal prep solutions.
Jade Carolan
TikTok @jadecarolanfitness · Instagram @jadecarolanfitness
This creator shares recipes focused on high protein and healthy ingredients. They often prepare meal preps for the week, including dishes like bolognese, chicken curry, and meatballs. The creator also posts about quick breakfast ideas, such as granola or egg wraps, and sometimes features fitness routines and healthy snack options.
Emily on Toast
TikTok @emilyontoast · Instagram @emilyontoast
This creator shares recipes for a variety of dishes, including one-pan meals, pasta dishes, and baked goods. They often focus on healthy and easy-to-prepare recipes, with many featuring high fibre ingredients and seasonal produce. The creator also shares tips for reducing food waste and provides meal prep ideas. Some recipes are highlighted for their suitability for specific dietary needs, such as vegetarian or gluten-free options.
Carole
Instagram @caroleosbornefood
This creator focuses on producing straightforward and practical cooking videos featuring healthy meal ideas. Their content showcases a variety of recipes ranging from quick breakfasts and snacks to nutritious dinners and seasonal desserts. Each video provides clear, step-by-step instructions designed to make home cooking accessible and efficient for everyday dining.
Frequently asked questions
Sign in to view Lilly's full rate card, including fees for Instagram and TikTok posts, reels, and whitelisting options.
Collab with Lilly today
You can use Nutcake’s agentic tools for free. Sign up today to work with Lilly on your creator campaign.