What kind of content does Desi make?
Desi shares inspiring homesteading journeys on Instagram, showcasing the joys of tending to chickens and bountiful garden harvests. Their feed is also a haven for crafting enthusiasts, featuring satisfying craft room makeovers and intricate sewing projects. Beyond the homestead, Desi offers engaging home renovation tours and exciting unboxing videos, providing a peek into their creative lifestyle.
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Who is Desi’s audience?
Desi's audience is likely comprised of individuals interested in practical, hands-on lifestyle content, spanning from home improvement and gardening to creative crafting. Their high Instagram engagement rate (8.96% ER, significantly exceeding benchmarks like TikTok's ~3.0% and Instagram's ~1.5%) signals strong intent and a highly receptive community. This suggests followers are actively seeking inspiration, tutorials, and product recommendations within Desi's niche, indicating a valuable audience for brands focused on home goods, DIY supplies, or sustainable living.
Which creators are similar to Desi?
If you're looking for creators like Desi, you'll love content that inspires your own homesteading, gardening, crafting, home renovation, and unboxing adventures.
Jess Frazier
Instagram @jesfraz
This creator posts videos about a variety of crafts and home projects. They often showcase thrift hauls and how they repurpose found items, such as turning vintage fabric into an oven skirt or old china into decorative pieces. They also share DIY projects like crocheting egg aprons, making beaded patriotic shirts, and decorating a fairy garden. Additionally, the creator discusses topics related to health and environmental concerns, particularly concerning food and water safety.
Stacey Knight
Instagram @stayinghomewithstacey
This creator shares content focused on home and family life. They often post about gardening, including planting, harvesting, and using different gardening products. The creator also shares recipes for homemade meals and baked goods, such as pizza, sticky date pudding, and cinnamon loaf. Additionally, they document aspects of their life as a stay-at-home mother, including preparing lunch boxes, decorating rooms, and managing backyard chickens and bees.
Aziza Quadir
TikTok @homewithaziza · Instagram @homewithaziza
The creator shares videos about home improvements and lifestyle content. Topics include DIY garden projects, kitchen refreshes, and nursery transformations. They also post about family events like dinners and religious celebrations, alongside cleaning routines and home organisation tips. The creator also sometimes shares personal updates and vlogs of their daily life.
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