Jaime Ella Johnson
Instagram @greenmamauk
This creator shares content related to gardening, including tips on planting bulbs, growing vegetables like tomatoes and melons, and maintaining lawns. They also post about family activities, such as visiting Christmas light trails and decorating the Christmas tree. Additionally, the creator highlights sustainable fashion brands for children and their dog, and shares experiences with their pet Springador.
Sophie
Instagram @sophie.majx
This creator makes videos about personal well-being, offering advice on self-love, mindfulness, and positive thinking. They share insights into their daily life, featuring their pet dog and travel experiences. The content also includes reviews of sustainable products, such as eco-friendly phone accessories. Furthermore, the creator openly discusses their personal health journey, specifically their experiences with thyroid cancer. Through their posts, they aim to raise awareness and encourage kindness.
Simply Sustainable Living
Instagram @simply_sustainable_living
This creator focuses on sustainable living and eco-friendly practices. They share tips on reducing waste, such as upcycling jars into travel coffee cups and using recycled materials for decorations. The creator also promotes sustainable gift ideas, including secondhand items and carbon offsetting vouchers. They also share natural household hacks, like using essential oils to repel flies, and advocate for low-carbon travel options like camping.
Angus Stubbs
Instagram @stubbosfits
This creator posts about sustainable fashion, often showcasing outfits put together using secondhand and vintage clothing. They also share travel vlogs, primarily focusing on trips to Iceland, highlighting natural landscapes and discussing the impact of climate change. Additionally, they review snacks and share personal reflections on university life and fashion choices.
Izzy Manuel
Instagram @izzy_manuel
The creator focuses on sustainable fashion, advocating for mindful consumption and the importance of rewearing clothes. They share practical tips on upcycling items, shopping for second-hand pieces, and styling outfits from their existing wardrobe. Additionally, the content covers environmental topics such as the realities of recycling and the impact of single-use plastics. The creator often highlights their cultural heritage and interest in slow fashion movements to encourage more ethical lifestyle choices.
Sarah Walker
TikTok @sarahwalkerxo
This creator shares videos about their two cockapoos, documenting their daily lives and funny moments. They also post content related to being a mother to young children, including routines and toddler antics. Additionally, the creator shares humorous observations about married life and their husband, alongside occasional posts about environmental products and attending music festivals.
Earthtopia
TikTok @earthtopia
This creator shares positive environmental news and innovations. Recent videos highlight the return of beavers to South West England, advancements in solar panel technology, and significant investment in offshore wind power in the UK. Other topics include the successful cleanup of the River Seine for public swimming, a hand-cranked washing machine designed to save water and time for households, and the development of plastic-free materials from plant proteins.
Mother Cuppa Tea
TikTok @mother_cuppa · Instagram @mother_cuppa
This creator posts content about their herbal tea business, Mother Cuppa. They discuss the sourcing and sustainability of their tea products, highlighting their plastic-free and biodegradable packaging. The creator also shares personal reflections on the challenges and rewards of running a business, as well as content related to self-care and women's health. They often engage with their audience by asking for feedback and sharing updates on new products and campaigns.
Simon Akeroyd
TikTok @simonakeroydgardener · Instagram @simonakeroydgardenwriter
This creator shares videos about gardening tips and techniques. They demonstrate how to grow various plants, including garlic, beetroot, strawberries, and herbs, often using recycled materials or supermarket produce. Many videos focus on space-saving methods, composting, and preparing soil for planting. The creator also promotes their gardening book, 'Way to Grow', which contains over 100 gardening hacks.
Lauren Bash
Instagram @relauren
This creator focuses on practical sustainability in everyday life. They share tips on reducing waste, such as making homemade cleaning supplies from citrus peels and repurposing food scraps through composting. They also demonstrate how to repair items instead of replacing them and highlight the benefits of choosing reusable products over disposable ones. Their content often includes DIY projects, thrifting finds, and advice on making eco-conscious choices in areas like home renovation and baby care.
Zeda
TikTok @notzeda · Instagram @notzeda
This creator posts fashion-related content, including outfit hauls and looks from fashion events like Ireland Fashion Week and New York Fashion Week. They also share videos about styling, attending award ceremonies, and personal style. Some content focuses on sustainability within fashion, highlighting eco-conscious brands and practices during fashion events.
Temple London
TikTok @temple.london
This creator posts content related to mindful movement and wellbeing, focusing on gentle practices and intentional growth. They also share tips on sustainable fashion, encouraging viewers to rewear and restyle existing clothing. Additionally, the creator promotes conscious consumerism, particularly around events like Black Friday, advocating for ethical and eco-friendly choices. They also feature new arrivals and sales from their own brand, Temple London, which specialises in sustainable apparel.
Karen
Instagram @n4mummy
This creator shares videos about home renovations, focusing on projects like restoring floorboards and updating furniture. They also post about sustainable fashion, including clothes swaps, styling preloved items, and promoting ethical brands. The creator documents family life, such as holiday trips and children's activities, often highlighting eco-friendly products. Additionally, they share personal style content, outfit ideas, and tips for conscious consumerism.
Georgia McGrath
Instagram @_georgiasophia_
This creator posts content about a variety of beauty products and fashion hauls. They share reviews and demonstrations of makeup items, including concealers, lip oils, and blush. The creator also features skincare products like collagen masks and serums, alongside hair care treatments. Additionally, they showcase clothing hauls from online retailers, often highlighting plus-size fashion trends.
Freya the Sausage Dog
TikTok @freyathesausagedog · Instagram @freyathesausagedog
This creator posts videos about their pet dachshund. Content includes feeding the dog a raw food diet and discussing its benefits, such as improved digestion and coat quality. They also share videos of the dog on walks, during playtime with other dogs, and visiting dog-friendly locations. Some videos feature the dog in relation to Formula 1, including an F1 car impression and celebrating a race win.
Meeko The Iggy
TikTok @meekotheiggy · Instagram @meekotheiggy
This creator posts videos about their Italian greyhounds. The content shows the dogs' behaviour, such as their sleeping habits, reactions to food, and interactions with toys. They also share reasons why people might or might not want to own this breed. Some videos feature the creator interacting with the dogs, including feeding them and sharing their daily routines.
Robin Armstrong
TikTok @thebaldygeordie
This creator posts comedic content, often featuring observational humour and relatable situations. Their videos cover topics such as daily life, relationships, and personal experiences, often with a self-deprecating or exaggerated style. They also create sketches that explore everyday scenarios and common social interactions. The content frequently includes challenges, pranks, and humorous takes on popular culture and local events.
Nandini Raw
TikTok @nandiniraw
This creator shares content focused on haircare routines and styling tips. They demonstrate techniques for refreshing hair, achieving styles like glass hair and messy buns, and discuss specific products for scalp and hair health. The content includes tutorials for various hairstyles, such as half-up styles and pin curls, often highlighting the results of consistent haircare.
Turnip Vegan
TikTok @turnipvegan · Instagram @turnipvegan
This creator focuses on plant-based recipes, often recreating popular dishes with vegan alternatives such as black bean burgers and buffalo jackfruit rolls. They also share tutorials for making things like almond milk and pressure cooker walnut meat. Additionally, the creator documents their mindful eating journey, which includes raw vegan meals, and shares content related to growing their own food. Their videos also touch upon travel experiences and building community around plant-based food.
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Frequently asked questions
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