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Zoe Sugg

Where to find Zoe Sugg

Instagram ·zoesugg
Followers8.7M
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What kind of content does Zoe Sugg make?

Zoe Sugg shares her life and passions across Instagram, offering a vibrant glimpse into her world. Her content focuses on lifestyle, home decor, and family, all presented with a warm, authentic, and relatable tone. Brands will find a trusted voice connecting with an engaged audience through visually appealing posts and stories.

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Oh go on then! 😉 Vlogmas 2025 is a big fat yes. 

Definitely my most asked question of all time every year! Makes me so happy that you all love vlogmas so much, thank you! 🎄♥️ 

“I’d rather be watching vlogmas” cap is also a limited edition release on the Dear Sunday website from today! We collaborated with @sayitwiththread on these as a bit of fun but also with every cap purchased today (16th November), you will cover the cost of a Christmas meal by The Clock Tower Sanctuary, a charity supporting 16-25 year olds experiencing homelessness in Brighton & Hove! For more details head over to the website. 

Didn’t realise how many intros I had until filming this, Which is your favourite? 🎄
Autumn outfits 🍂

When all your effort went into dressing your children and you are due a hair wash and have no makeup on 🤣 

Ottie:
Cap - @wearetoddies (ad/gift)
Jumper - @claude_and_co 
Leggings - @nextofficial 
Shoes - @_bobochoses_ 
Neck scarf - Alfies 

Novie: 
Striped T shirt - @claude_and_co 
Dungarees - @claude_and_co 
Gilet - @molo
Shoes - @converse 

Me: 
Jacket - @freepeople 
Jeans - @cosstores 
Shoes - @converse
If a pumpkin spiced latte and back to back episodes of Gilmore Girls was a hair colour🍁

Went darker and closer to my natural colour for autumn. (And added in some extensions because I’ve realised I can’t live without them - these are @remicachet) 

Thank you @samantha.cusick @samanthacusicklondon 🧡

Colour info from Sam:

Redken shades EQ in 05N + 04NB on roots and pulled down over some of the blonde, blonde that we kept was glossed with 09NB + cap of 09AA with Olaplex in 🤘🏼
Don’t mind me just sobbing watching this back! For anyone else whose little ones have started/are about to start school for the first time, I’m sending you the biggest hug. What an emotional rollercoaster. I just love this phase of life so much I never want it to end 🥲

Who is Zoe Sugg’s audience?

Zoe Sugg's audience likely consists of individuals interested in lifestyle, beauty, and family content, primarily from the UK. Their intent signals suggest a desire for relatable, aspirational content and product recommendations. Given her substantial Instagram following, we can infer a high potential for strong engagement. If her engagement rate (ER) on Instagram surpasses the benchmark of 1.5%, it indicates a highly dedicated and responsive community, making her an attractive partner for brands seeking authentic connection and conversion.

Which creators are similar to Zoe Sugg?

If you're looking for creators like Zoe Sugg, you'll find relatable lifestyle vloggers perfect for brands targeting young families and those interested in home, beauty, and personal growth content.

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