What kind of content does Amanda make?
Amanda brings a warm and resourceful approach to DIY crafts and home decor, showcasing how to create beautiful spaces on a budget with thrifted treasures. Her Instagram feed is a delightful blend of practical crafting tips and heartwarming family moments, from back-to-school preparations to festive holiday projects with her children. Amanda's content celebrates the joys of motherhood and the art of creating personalized keepsakes, making her a go-to for brands seeking authentic family-focused engagement.
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Who is Amanda’s audience?
Amanda's audience is likely comprised of individuals, primarily mothers, seeking accessible and creative DIY craft and home decor ideas, often with a budget-conscious or family-friendly focus. Their intent signals are strong, demonstrated by an impressive 8.89% engagement rate on Instagram, significantly exceeding benchmarks for platforms like TikTok (~3.0%), Instagram (~1.5%), and YouTube (~2.0%). This high ER suggests a highly invested and responsive community, indicating excellent potential for brand partnerships that align with her content's practical and inspirational themes.
Which creators are similar to Amanda?
If you're looking for creators like this creator, you'll find inspiration for budget-friendly DIY crafts and home decor perfect for family activities and celebrating motherhood.
Shelby Johnson
Instagram @shelbyhjohnson
This creator shares content focused on home and lifestyle topics. They often post videos about seasonal home decorations, particularly for autumn and back-to-school. The creator also shares content related to classroom setup and organisation for teachers, as well as practical tips for parents, such as packing snacks and organising school supplies. Additionally, they feature content on lawn care, gardening, and home cleaning solutions.
Rosie UGC Creator
Instagram @ohhsorosie
This creator makes content focused on crafts and DIY projects. They share tutorials for seasonal decorations like Valentine's Day heart garlands, Halloween ghost bows, and personalised Christmas baubles. The creator also posts about wedding planning advice, including colour schemes and stationery, and shares updates on their personal life such as their children and nail art.
Bek Marsden
TikTok @bekmarsden
This creator shares DIY projects and crafts, often focusing on home decor and items for children. Their content includes making play store awnings, updating seasonal wreaths, and creating custom items like butter dishes and gym bags. They also document family life, including relatable moments with children and celebrating relationships. The creator frequently partners with brands for craft supplies and home goods.
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