What kind of content does Amanda make?
Amanda's Instagram feed is a vibrant showcase of DIY crafts and budget-friendly home decor, often highlighting clever ways to use thrifted finds. Her content beautifully blends creative projects with heartwarming glimpses into family life, from back-to-school preparations to festive holiday crafts with her children. Brands will appreciate her authentic celebration of motherhood and her knack for inspiring followers to create personalized keepsakes and memorable moments.
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Who is Amanda’s audience?
Amanda's audience is likely comprised of individuals interested in accessible, creative home projects and family-friendly activities, with a strong lean towards mothers seeking budget-conscious solutions. Their intent signals are high, as evidenced by her exceptional Instagram engagement rate of 8.89%, significantly outperforming benchmarks like TikTok (~3.0%), Instagram (~1.5%), and YouTube (~2.0%). This suggests a highly invested and responsive community, indicating strong potential for brand collaborations that align with DIY, home, and lifestyle themes.
Which creators are similar to Amanda?
If you're looking for creators like this creator, you'll find inspiration for budget-friendly DIY crafts and home decor that are perfect for family activities and celebrating motherhood.
Shelby Johnson
Instagram @shelbyhjohnson
This creator shares content focused on home and lifestyle topics. They often post videos about seasonal home decorations, particularly for autumn and back-to-school. The creator also shares content related to classroom setup and organisation for teachers, as well as practical tips for parents, such as packing snacks and organising school supplies. Additionally, they feature content on lawn care, gardening, and home cleaning solutions.
Rosie UGC Creator
Instagram @ohhsorosie
This creator makes content focused on crafts and DIY projects. They share tutorials for seasonal decorations like Valentine's Day heart garlands, Halloween ghost bows, and personalised Christmas baubles. The creator also posts about wedding planning advice, including colour schemes and stationery, and shares updates on their personal life such as their children and nail art.
Bek Marsden
TikTok @bekmarsden
This creator shares DIY projects and crafts, often focusing on home decor and items for children. Their content includes making play store awnings, updating seasonal wreaths, and creating custom items like butter dishes and gym bags. They also document family life, including relatable moments with children and celebrating relationships. The creator frequently partners with brands for craft supplies and home goods.
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