What kind of content does Trusted Nose make?
Trusted Nose offers a curated exploration of the world of fine fragrances on Instagram. Their content features daily scent discoveries, in-depth reviews of new and classic perfumes, and engaging perfume hauls. Beyond just scents, they artfully weave in "fit checks," showcasing how fragrance complements personal style, and regularly direct followers to their YouTube channel for more comprehensive reviews.
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Who is Trusted Nose’s audience?
Trusted Nose's audience is likely composed of fragrance enthusiasts and consumers actively seeking perfume recommendations and reviews. Their high Instagram engagement rate (17.60%) significantly surpasses industry benchmarks (Instagram ~1.5% ER), indicating a highly dedicated and responsive community. This suggests strong intent signals for product discovery and purchase consideration, making them an ideal audience for brands within the beauty and lifestyle sectors. The creator's "Fit Checks" also hint at an audience interested in personal style and how fragrance complements it.
Which creators are similar to Trusted Nose?
If you're looking for creators like this creator, you're a fragrance enthusiast who loves discovering new scents and seeing them styled.
Noel Thomas
TikTok @thenoelthomas
This creator discusses fragrances, often comparing designer scents to more affordable alternatives. They unbox and review new fragrance releases, detailing notes and performance. The creator also shares fashion hauls, featuring items like hoodies and jackets. Additionally, they explore different scent profiles, such as dessert-inspired or aquatic fragrances, and occasionally feature their partner or a pet named Azula in reviews.
School of Scent
TikTok @schoolofscent · Instagram @schoolofscent
This creator focuses on reviewing and recommending fragrances, with a particular emphasis on men's colognes. They discuss popular designer scents, niche fragrances, and Middle Eastern 'clone' alternatives. The content often involves comparing original scents to their dupes, offering advice on which fragrances to buy or avoid, and ranking various scents based on factors like longevity, projection, and overall appeal. They also explore different fragrance lines from specific brands, providing buying guides and personal opinions on their favourite selections.
Ursula Mills
Instagram @missmillsx
This creator posts content focusing on fashion and beauty, often showcasing new clothing items and makeup products. They share reviews and tutorials for various beauty brands, including haircare and fragrances. The creator also discusses their personal journey as a content creator, including tips for brand collaborations and mindset advice.
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