What kind of content does Trusted Nose make?
Trusted Nose offers a curated look into the world of fine fragrances on Instagram. They share daily scent discoveries, in-depth reviews of popular and niche perfumes, and showcase exciting new releases. Their content also features stylish "fit checks" that complement their fragrance choices, and they regularly direct followers to their YouTube channel for longer-form video reviews.
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Who is Trusted Nose’s audience?
Trusted Nose's audience is likely composed of fragrance enthusiasts and consumers actively seeking perfume recommendations and insights. Their high Instagram engagement rate (17.60%) significantly surpasses industry benchmarks (Instagram ~1.5% ER), indicating a highly receptive and dedicated community. This suggests strong intent signals for product discovery and purchasing decisions, making them an ideal audience for brands within the beauty and fragrance sectors. The creator's "Fit Checks" keyword also hints at a potential overlap with fashion-conscious individuals, broadening the appeal for lifestyle-oriented collaborations.
Which creators are similar to Trusted Nose?
If you're looking for creators like this creator, you'll love discovering new scents and styling your signature fragrance with these perfume-obsessed influencers.
Jake Demery
Instagram @bestcologneformen
The creator discusses a variety of fragrances, often providing reviews and comparisons of different scents. They share their personal experiences with perfumes, detailing notes, longevity, and overall impressions. The content includes coverage of new releases, popular fragrance lines, and affordable alternatives. The creator also attends fragrance events and interviews with perfumers.
Noel Thomas
TikTok @thenoelthomas
This creator discusses fragrances, often comparing designer scents to more affordable alternatives. They unbox and review new fragrance releases, detailing notes and performance. The creator also shares fashion hauls, featuring items like hoodies and jackets. Additionally, they explore different scent profiles, such as dessert-inspired or aquatic fragrances, and occasionally feature their partner or a pet named Azula in reviews.
School of Scent
TikTok @schoolofscent · Instagram @schoolofscent
This creator focuses on reviewing and recommending fragrances, with a particular emphasis on men's colognes. They discuss popular designer scents, niche fragrances, and Middle Eastern 'clone' alternatives. The content often involves comparing original scents to their dupes, offering advice on which fragrances to buy or avoid, and ranking various scents based on factors like longevity, projection, and overall appeal. They also explore different fragrance lines from specific brands, providing buying guides and personal opinions on their favourite selections.
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