What kind of content does School of Scent make?
School of Scent offers insightful fragrance reviews and recommendations, specializing in men's colognes. Their content dives deep into popular designer scents, niche fragrances, and budget-friendly Middle Eastern alternatives, often comparing originals to their dupes. Brands can expect engaging TikTok and Instagram content that educates and guides consumers on scent selection, longevity, and overall appeal.
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Who is School of Scent’s audience?
School of Scent's audience is highly engaged, demonstrating strong interest in fragrance discovery and purchasing. Their TikTok engagement rate (3.41%) slightly exceeds the benchmark, while their Instagram rate (7.00%) significantly outperforms it, indicating a dedicated and responsive community. This audience is actively seeking recommendations for men's cologne, niche fragrances, and affordable dupes, suggesting a high intent to explore and potentially purchase new scents. Their strong performance across platforms signals a valuable opportunity for brands seeking to connect with a passionate and influential fragrance consumer base.
Which creators are similar to School of Scent?
If you're looking for creators like this creator, you'll love discovering new scents and finding affordable dupes for your favorite fragrances.
Scent by Jonny
TikTok @scentbyjohnny
This creator discusses fragrances, focusing on reviews and comparisons of various perfumes and colognes. They often analyse scent profiles, longevity, and value for money, frequently highlighting affordable alternatives or 'dupes' of more expensive designer or niche fragrances. The content includes recommendations for different occasions, seasons, and personal preferences, alongside personal experiences like creating custom scents.
PerfumePersona
TikTok @perfume.persona
This creator shares reviews and rankings of various fragrances, focusing on popular brands like YSL and Swiss Arabian. They often discuss budget-friendly options and how to build a fragrance collection. The content includes comparisons to well-known scents and advice on making smart fragrance purchases.
Noel Thomas
TikTok @thenoelthomas
This creator discusses fragrances, often comparing designer scents to more affordable alternatives. They unbox and review new fragrance releases, detailing notes and performance. The creator also shares fashion hauls, featuring items like hoodies and jackets. Additionally, they explore different scent profiles, such as dessert-inspired or aquatic fragrances, and occasionally feature their partner or a pet named Azula in reviews.
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