What kind of content does School of Scent make?
School of Scent dives deep into the world of fragrance on TikTok and Instagram, specializing in men's cologne reviews. They offer insightful comparisons between designer scents and their Middle Eastern 'clone' alternatives, guiding followers on which fragrances to buy or avoid. Expect honest recommendations, scent rankings, and curated buying guides for both popular and niche fragrances.
Are you a brand that’s partnered with School of Scent?
Verify your partnership
Who is School of Scent’s audience?
School of Scent's audience is likely comprised of fragrance enthusiasts, primarily men seeking cologne recommendations and dupes, with a secondary interest in niche fragrances. Their high engagement rates, particularly on Instagram (7.00% ER, significantly above benchmark), suggest a highly dedicated and interactive community. This indicates strong potential for driving conversions on product recommendations and affiliate links, as followers actively seek and respond to scent advice.
Which creators are similar to School of Scent?
If you're looking for creators like this creator, you'll love discovering new scents and finding affordable dupes for your favorite high-end fragrances.
Scent by Jonny
TikTok @scentbyjohnny
This creator discusses fragrances, focusing on reviews and comparisons of various perfumes and colognes. They often analyse scent profiles, longevity, and value for money, frequently highlighting affordable alternatives or 'dupes' of more expensive designer or niche fragrances. The content includes recommendations for different occasions, seasons, and personal preferences, alongside personal experiences like creating custom scents.
PerfumePersona
TikTok @perfume.persona
This creator shares reviews and rankings of various fragrances, focusing on popular brands like YSL and Swiss Arabian. They often discuss budget-friendly options and how to build a fragrance collection. The content includes comparisons to well-known scents and advice on making smart fragrance purchases.
Noel Thomas
TikTok @thenoelthomas
This creator discusses fragrances, often comparing designer scents to more affordable alternatives. They unbox and review new fragrance releases, detailing notes and performance. The creator also shares fashion hauls, featuring items like hoodies and jackets. Additionally, they explore different scent profiles, such as dessert-inspired or aquatic fragrances, and occasionally feature their partner or a pet named Azula in reviews.
Frequently asked questions
Sign in to view School of Scent's full rate card, including fees for Instagram and TikTok posts, reels, and whitelisting options.
Collab with School of Scent today
You can use Nutcake’s agentic tools for free. Sign up today to work with School of Scent on your creator campaign.