What kind of content does School of Scent make?
School of Scent offers expert insights into the world of fragrance, specializing in men's colognes. Their TikTok and Instagram content dives deep into designer scents, niche discoveries, and affordable Middle Eastern alternatives, comparing originals to dupes and providing clear recommendations. Brands can connect with an engaged audience seeking honest advice on scent longevity, projection, and overall appeal.
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Who is School of Scent’s audience?
School of Scent's audience is highly engaged, with an Instagram engagement rate of 7.00% significantly outperforming the benchmark (1.5% ER). This suggests a dedicated community actively seeking in-depth fragrance recommendations and reviews, particularly for men's cologne, niche fragrances, and dupes. Their strong follower base on TikTok (3.41% ER, above benchmark) further indicates a broad appeal for accessible scent discovery. This audience is likely driven by a desire to explore new fragrances, find value through dupes, and receive expert guidance on scent choices.
Which creators are similar to School of Scent?
If you're looking for creators like this creator, you'll love discovering new scents and finding affordable dupes for your favorite niche fragrances.
Scent by Jonny
TikTok @scentbyjohnny
This creator discusses fragrances, focusing on reviews and comparisons of various perfumes and colognes. They often analyse scent profiles, longevity, and value for money, frequently highlighting affordable alternatives or 'dupes' of more expensive designer or niche fragrances. The content includes recommendations for different occasions, seasons, and personal preferences, alongside personal experiences like creating custom scents.
PerfumePersona
TikTok @perfume.persona
This creator shares reviews and rankings of various fragrances, focusing on popular brands like YSL and Swiss Arabian. They often discuss budget-friendly options and how to build a fragrance collection. The content includes comparisons to well-known scents and advice on making smart fragrance purchases.
Noel Thomas
TikTok @thenoelthomas
This creator discusses fragrances, often comparing designer scents to more affordable alternatives. They unbox and review new fragrance releases, detailing notes and performance. The creator also shares fashion hauls, featuring items like hoodies and jackets. Additionally, they explore different scent profiles, such as dessert-inspired or aquatic fragrances, and occasionally feature their partner or a pet named Azula in reviews.
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