What kind of content does Scent by Jonny make?
Jonny offers an insightful and accessible approach to the world of fragrance on TikTok. He dives deep into perfume and cologne reviews, comparing scent profiles, longevity, and value. Jonny excels at uncovering affordable "dupes" for designer and niche scents, making luxury fragrances more attainable. His recommendations span occasions, seasons, and personal tastes, even touching on his own custom scent creations.
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Who is Scent by Jonny’s audience?
Scent by Jonny's audience is likely composed of fragrance enthusiasts and budget-conscious consumers actively seeking informed purchasing decisions. Their high TikTok engagement rate (10.59% ER, significantly above benchmarks like TikTok's ~3.0%) signals strong interest in Jonny's content, indicating they are highly receptive to his reviews, comparisons, and dupe recommendations. This audience is likely to be engaged through comments, shares, and potentially direct inquiries about specific products, presenting a valuable opportunity for brands in the fragrance and beauty sectors.
Which creators are similar to Scent by Jonny?
If you're looking for creators like Scent by Jonny, you'll love discovering affordable dupes and detailed scent profiles for your next signature fragrance.
PerfumePersona
TikTok @perfume.persona
This creator shares reviews and rankings of various fragrances, focusing on popular brands like YSL and Swiss Arabian. They often discuss budget-friendly options and how to build a fragrance collection. The content includes comparisons to well-known scents and advice on making smart fragrance purchases.
Thomas
TikTok @tatkjoy
This creator posts reviews of various fragrances, including those from designer brands and high-street retailers. They discuss the notes and suitability of different scents, often highlighting affordable options and dupes. The creator also shares their favourite fragrance discovery sets and everyday scents they carry. Topics include seasonal fragrances, men's fragrances, and comparisons to popular perfumes.
The Average Knows
TikTok @theaverageknows
This creator posts content about fragrances. They discuss different perfume types, including oud and niche scents. They also share recommendations for strong fragrances and engage their audience with quizzes about specific perfume lines. The creator also plans to give away perfumes to their followers.
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