What kind of content does Scent by Jonny make?
Jonny offers a deep dive into the world of fragrance on TikTok, where he breaks down scent profiles, longevity, and value for money. He's known for his sharp eye in spotting affordable dupes of designer and niche perfumes, making luxury scents accessible. Jonny's reviews cover recommendations for every occasion, season, and personal taste, even sharing his own custom scent creations.
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Who is Scent by Jonny’s audience?
Scent by Jonny's audience is likely comprised of fragrance enthusiasts actively seeking informed purchasing decisions, particularly those interested in value and discovering affordable alternatives. Their high TikTok engagement rate (10.59% ER, significantly above benchmarks like TikTok's ~3.0%) signals a highly receptive and interactive community. This suggests strong intent to consume content, ask questions, and potentially act on recommendations, indicating a high-quality audience for brands in the fragrance and beauty sectors.
Which creators are similar to Scent by Jonny?
If you're looking for creators like this creator, you'll find them perfect for anyone seeking honest, in-depth fragrance reviews and affordable perfume dupes.
PerfumePersona
TikTok @perfume.persona
This creator shares reviews and rankings of various fragrances, focusing on popular brands like YSL and Swiss Arabian. They often discuss budget-friendly options and how to build a fragrance collection. The content includes comparisons to well-known scents and advice on making smart fragrance purchases.
Thomas
TikTok @tatkjoy
This creator posts reviews of various fragrances, including those from designer brands and high-street retailers. They discuss the notes and suitability of different scents, often highlighting affordable options and dupes. The creator also shares their favourite fragrance discovery sets and everyday scents they carry. Topics include seasonal fragrances, men's fragrances, and comparisons to popular perfumes.
The Average Knows
TikTok @theaverageknows
This creator posts content about fragrances. They discuss different perfume types, including oud and niche scents. They also share recommendations for strong fragrances and engage their audience with quizzes about specific perfume lines. The creator also plans to give away perfumes to their followers.
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