What kind of content does Thomas make?
Thomas offers a curated guide to the world of fragrance on TikTok. They specialize in honest reviews of designer and high-street scents, with a keen eye for affordable options and clever dupes. Thomas also shares practical advice on seasonal picks, men's fragrances, and everyday carry essentials, making sophisticated scent discovery accessible to all.
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Who is Thomas’s audience?
Thomas's audience is likely composed of fragrance enthusiasts, particularly those seeking affordable options and dupes, primarily located in the UK. Their intent signals are strong, indicated by consistent engagement with content focused on scent discovery and value. With a TikTok ER of 1.94%, Thomas is performing slightly below the platform benchmark of 3.0%, suggesting opportunities to optimize content for higher interaction rates and audience retention.
Which creators are similar to Thomas?
If you're looking for creators like this creator, you'll find them perfect for anyone seeking affordable fragrance dupes and honest perfume reviews.
ScentedHJ
TikTok @scentedhj
This creator shares reviews of various fragrances, including designer brands and niche perfumes. They often discuss scents for everyday wear, signature scents for men, and compare fragrances, such as checking if one is a dupe of another. The creator also occasionally posts about fashion hauls, showcasing clothing items purchased online.
Tudds
TikTok @extraitdetudds
This creator shares reviews and opinions on various perfumes and fragrances. They discuss specific brands like Gissah Fragrances, Afnan Perfumes, and Rasasi, often highlighting particular scents and their notes. The creator also explores fragrance layering combinations and discusses emerging trends, such as the use of AI in perfumery. They sometimes compare fragrances to others in the market, noting affordable alternatives.
Scent by Jonny
TikTok @scentbyjohnny
This creator discusses fragrances, focusing on reviews and comparisons of various perfumes and colognes. They often analyse scent profiles, longevity, and value for money, frequently highlighting affordable alternatives or 'dupes' of more expensive designer or niche fragrances. The content includes recommendations for different occasions, seasons, and personal preferences, alongside personal experiences like creating custom scents.
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