What kind of content does The Average Knows make?
The Average Knows offers a deep dive into the world of fragrances, with a particular focus on oud and niche scents. Their TikTok channel provides insightful perfume recommendations, engaging quizzes about popular perfume lines, and even exciting giveaways. This creator cultivates a community of fragrance enthusiasts eager to discover their next signature scent.
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Who is The Average Knows’s audience?
The Average Knows' audience is likely comprised of fragrance enthusiasts in the UK, ranging from casual scent explorers to dedicated collectors seeking niche and oud recommendations. Their high TikTok engagement rate (14.85% ER, significantly above the ~3.0% benchmark) signals a highly receptive and interactive community. This suggests strong intent for product discovery and purchasing advice, indicating a valuable audience for brands in the fragrance and beauty sectors.
Which creators are similar to The Average Knows?
If you're looking for creators like this creator, you'll love content from fellow fragrance enthusiasts who explore niche scents and offer expert perfume recommendations.
Scent by Jonny
TikTok @scentbyjohnny
This creator discusses fragrances, focusing on reviews and comparisons of various perfumes and colognes. They often analyse scent profiles, longevity, and value for money, frequently highlighting affordable alternatives or 'dupes' of more expensive designer or niche fragrances. The content includes recommendations for different occasions, seasons, and personal preferences, alongside personal experiences like creating custom scents.
TheFragranceCollective
TikTok @thefragrancecollectiveuk
This creator posts videos about fragrances. They review different perfumes, discussing scents like ginger and clean laundry smells. The content often features personal opinions, sometimes involving family members like their daughter or wife, who rank or comment on the fragrances. They also share new releases and ask viewers for their favourite brands.
Josh Breaks
TikTok @josh.breaks
This creator posts content about fragrances, often visiting stores to sample and discuss new scents. They share their experiences with brands like Nishane and Mind Games. The creator also promotes their own music releases, with several songs mentioned as being available on streaming platforms.
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