What kind of content does The Average Knows make?
The Average Knows offers a deep dive into the world of fragrances on TikTok, specializing in oud and niche scents. Their engaging content includes expert recommendations for long-lasting perfumes and interactive quizzes that connect with scent enthusiasts. Brands looking to reach a dedicated audience interested in high-quality fragrances will find a valuable partner in The Average Knows.
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Who is The Average Knows’s audience?
The Average Knows' audience is likely composed of fragrance enthusiasts in the UK, actively seeking recommendations and insights into niche scents and oud. Their exceptionally high TikTok engagement rate of 14.85% significantly surpasses industry benchmarks (TikTok ~3.0%), indicating a highly receptive and interactive community. This suggests strong potential for driving product discovery and purchase intent, as followers are clearly resonating with the creator's content and actively participating in discussions.
Which creators are similar to The Average Knows?
If you're looking for creators like this creator, you'll love exploring niche fragrances and oud perfumes with experts who offer personalized scent recommendations.
Scent by Jonny
TikTok @scentbyjohnny
This creator discusses fragrances, focusing on reviews and comparisons of various perfumes and colognes. They often analyse scent profiles, longevity, and value for money, frequently highlighting affordable alternatives or 'dupes' of more expensive designer or niche fragrances. The content includes recommendations for different occasions, seasons, and personal preferences, alongside personal experiences like creating custom scents.
TheFragranceCollective
TikTok @thefragrancecollectiveuk
This creator posts videos about fragrances. They review different perfumes, discussing scents like ginger and clean laundry smells. The content often features personal opinions, sometimes involving family members like their daughter or wife, who rank or comment on the fragrances. They also share new releases and ask viewers for their favourite brands.
Josh Breaks
TikTok @josh.breaks
This creator posts content about fragrances, often visiting stores to sample and discuss new scents. They share their experiences with brands like Nishane and Mind Games. The creator also promotes their own music releases, with several songs mentioned as being available on streaming platforms.
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