What kind of content does Tilly Wilson make?
Tilly Wilson offers a comprehensive guide to achieving enviable hair, showcasing detailed tutorials for styles like the slicked-back ponytail and bouncy blow dry across TikTok and Instagram. Her content delves into hair growth tips and curl pattern creation, often featuring specific products and tools. Beyond hair, Tilly also shares insights into skincare routines, including carbon laser facials, and provides regular outfit inspiration.
Are you a brand that’s partnered with Tilly Wilson?
Verify your partnership
Who is Tilly Wilson’s audience?
Tilly Wilson's audience is likely composed of individuals interested in beauty and personal style, with a strong emphasis on hair and skincare routines. Intent signals suggest users are seeking practical advice and inspiration for hair growth, styling, and overall beauty. While her Instagram engagement (0.73% ER) falls below benchmark, her TikTok performance (5.69% ER) significantly *exceeds* the typical 3.0% ER, indicating a highly engaged and receptive community on that platform. This suggests a strong opportunity for campaigns focused on visual content and direct product recommendations.
Which creators are similar to Tilly Wilson?
If you're looking for creators like Tilly Wilson, you'll love discovering new hair care, styling, and growth tips, plus outfit and skincare inspiration.
Els
TikTok @els.houlbrooke
The creator posts videos about different hairstyles, particularly focusing on slicked-back styles like buns and ponytails. They also share makeup content, including tutorials, product reviews, and occasional makeup fails. Some videos feature specific beauty products and brands, showcasing their application and results. The creator enjoys experimenting with new hairstyles, such as the dragon braid, and shares quick, easy-to-follow hair tutorials.
Bex
TikTok @bexdoeshair · Instagram @bexweston_
This creator focuses on hair care and styling. They share tutorials and tips on achieving various hairstyles, including heatless curls, sleek buns, and bouncy blow-dries. The creator also documents their experiences as a hairdressing apprentice, showing behind-the-scenes content from the salon. They often feature product reviews and recommendations for hair treatments, styling tools, and sprays.
Sarah Louisa
Instagram @_sarahherrod
This creator focuses on content related to personal grooming and self-care routines. They share tutorials and tips on how to achieve a polished look through methods like at-home blowouts, manicures, and teeth whitening. The creator also discusses skincare practices, including dermaplaning and eyebrow shaping, and offers advice on hair care and makeup application. Additionally, they touch upon the importance of daily supplements and maintaining healthy hair.
Frequently asked questions
Sign in to view Tilly Wilson's full rate card, including fees for Instagram and TikTok posts, reels, and whitelisting options.
Collab with Tilly Wilson today
You can use Nutcake’s agentic tools for free. Sign up today to work with Tilly Wilson on your creator campaign.