What kind of content does Els make?
Els crafts engaging video content for TikTok, specializing in chic hairstyles and captivating makeup tutorials. Her expertise shines through in slicked-back styles, from elegant buns to playful ponytails, alongside honest product reviews and relatable makeup fails. Els’s quick, easy-to-follow hair tutorials, like the trendy dragon braid, make beauty accessible and inspiring for her audience.
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Who is Els’s audience?
Els's audience is likely comprised of individuals interested in practical beauty advice and current hair trends, primarily from the UK. Their high TikTok engagement rate (6.10% ER, significantly above the ~3.0% benchmark) signals strong interest and active participation, suggesting they are seeking inspiration, step-by-step guidance, and product recommendations. This indicates a receptive audience eager to learn and potentially purchase featured beauty products, making them valuable for brands in the beauty and haircare sectors.
Which creators are similar to Els?
If you're looking for creators like Els, you'll find them perfect for anyone seeking inspiration for slicked-back hairstyles and makeup tutorials featuring the latest beauty products.
Tilly Wilson
TikTok @tillswils · Instagram @tillswils
This creator shares videos focused on hair care and styling. They demonstrate techniques for creating hairstyles such as the slicked-back ponytail and the bouncy blow dry, often using specific hair products and tools. The creator also discusses hair growth and provides tutorials for achieving different curl patterns. In addition to hair content, they occasionally post about skincare routines, particularly carbon laser facials, and share outfit inspiration.
Mark John Hair
TikTok @markjohnhair · Instagram @markjohnhair
This creator makes videos about hairstyling tutorials. They demonstrate various techniques for creating updos, messy buns, and braided styles. Many videos focus on heatless styling methods and use of hair accessories to achieve different looks. The creator also features hair tools like thermal brushes and offers tips for adding volume and shine.
Bex
TikTok @bexdoeshair · Instagram @bexweston_
This creator focuses on hair care and styling. They share tutorials and tips on achieving various hairstyles, including heatless curls, sleek buns, and bouncy blow-dries. The creator also documents their experiences as a hairdressing apprentice, showing behind-the-scenes content from the salon. They often feature product reviews and recommendations for hair treatments, styling tools, and sprays.
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