What kind of content does Els make?
Els crafts engaging TikTok videos that explore the latest hair trends, with a special focus on elegant slicked-back styles like buns and ponytails. Beyond hair, Els offers insightful makeup tutorials, honest product reviews, and relatable "makeup fail" moments. Their content often highlights specific beauty brands, demonstrating product application and showcasing impressive results, making it a go-to for brands seeking authentic beauty endorsements.
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Who is Els’s audience?
Els's audience is likely comprised of individuals actively seeking inspiration and practical guidance for hair and makeup, particularly those interested in current beauty trends and specific styling techniques like slicked-back looks. Their high TikTok engagement rate (6.10% ER), significantly exceeding benchmarks like TikTok's ~3.0%, signals a highly receptive and interactive community. This suggests viewers are not just passively consuming content but are actively liking, commenting, and sharing, indicating strong interest and potential for conversion on beauty product recommendations or affiliate links.
Which creators are similar to Els?
If you're looking for creators like Els, you'll find them perfect for anyone seeking inspiration and step-by-step guides for chic hairstyles and makeup looks.
Tilly Wilson
TikTok @tillswils · Instagram @tillswils
This creator shares videos focused on hair care and styling. They demonstrate techniques for creating hairstyles such as the slicked-back ponytail and the bouncy blow dry, often using specific hair products and tools. The creator also discusses hair growth and provides tutorials for achieving different curl patterns. In addition to hair content, they occasionally post about skincare routines, particularly carbon laser facials, and share outfit inspiration.
Mark John Hair
TikTok @markjohnhair · Instagram @markjohnhair
This creator makes videos about hairstyling tutorials. They demonstrate various techniques for creating updos, messy buns, and braided styles. Many videos focus on heatless styling methods and use of hair accessories to achieve different looks. The creator also features hair tools like thermal brushes and offers tips for adding volume and shine.
Bex
TikTok @bexdoeshair · Instagram @bexweston_
This creator focuses on hair care and styling. They share tutorials and tips on achieving various hairstyles, including heatless curls, sleek buns, and bouncy blow-dries. The creator also documents their experiences as a hairdressing apprentice, showing behind-the-scenes content from the salon. They often feature product reviews and recommendations for hair treatments, styling tools, and sprays.
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