What kind of content does Bex make?
Bex offers engaging hair care and styling tutorials on TikTok and Instagram. Viewers can follow along with detailed guides for achieving popular hairstyles, from heatless curls to sleek updos. Bex also provides an authentic look into the hairdressing world, sharing behind-the-scenes glimpses of salon life as an apprentice, alongside honest product reviews and recommendations.
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Who is Bex’s audience?
Bex's audience is likely comprised of individuals actively seeking practical hair care advice and styling inspiration, with a strong interest in product recommendations. Their high engagement rates on both TikTok (6.10% ER) and Instagram (4.36% ER), significantly exceeding benchmarks for both platforms, indicate a highly receptive and invested community. These creators are not just passive viewers but are actively participating, suggesting they are eager to learn, try new techniques, and potentially purchase recommended products. This presents a valuable opportunity for brands targeting consumers interested in beauty and personal grooming.
Which creators are similar to Bex?
If you're looking for creators like this creator, you'll find inspiration for your next hairstyle, product recommendations, and expert tips from aspiring hairdressers.
Amber Rose Peake
TikTok @amberrosepeakehair · Instagram @amberrosepeakehair
This creator shares tutorials and tips on various hairstyling techniques. They demonstrate how to achieve different looks using tools like the Dyson Airwrap, focusing on styles such as pin curls and heatless blowouts. The creator also provides advice on hair care routines, addressing common issues like knots and tangles, and emphasizes the benefits of double shampooing. Additionally, they participate in hair-related challenges for charity.
Mark John Hair
TikTok @markjohnhair · Instagram @markjohnhair
This creator makes videos about hairstyling tutorials. They demonstrate various techniques for creating updos, messy buns, and braided styles. Many videos focus on heatless styling methods and use of hair accessories to achieve different looks. The creator also features hair tools like thermal brushes and offers tips for adding volume and shine.
Ellie Pembs
TikTok @ellie_pembs
This creator shares videos about hair care routines, including washing, conditioning, and styling techniques. They demonstrate heatless curling methods and overnight blowout styles. The creator also posts about makeup tutorials, focusing on natural looks and skincare routines.
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