What kind of content does Ellie Pembs make?
Ellie Pembs crafts engaging TikTok videos showcasing her expertise in hair care and makeup. Her content dives deep into effective washing, conditioning, and styling techniques, with a particular focus on popular heatless curling and overnight blowout methods. Beyond hair, Ellie also shares her favorite natural makeup tutorials and essential skincare routines, offering a holistic approach to beauty.
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Verify your partnershipWho is Ellie Pembs’s audience?
Ellie Pembs' audience is likely composed of individuals actively seeking beauty and styling advice, primarily from the UK. Their intent signals are strong, indicated by a high engagement rate (ER) of 5.09% on TikTok, significantly surpassing benchmarks for platforms like TikTok (~3.0%), Instagram (~1.5%), and YouTube (~2.0%). This elevated ER suggests a highly receptive and engaged community, eager to consume and act upon her hair care, makeup, and skincare content, particularly her popular heatless curl and styling techniques. This presents a valuable opportunity for brands targeting this demographic.
Which creators are similar to Ellie Pembs?
If you're looking for creators like this creator, you'll find them perfect for anyone seeking easy hair and makeup tips, from heatless curls to flawless skincare routines.
Meg Feather
TikTok @megfeather · Instagram @megfeather
This creator shares videos focused on hair care and styling. They demonstrate techniques for achieving heatless curls using overnight rods and provide detailed tutorials on hair oiling routines, emphasizing scalp stimulation and even product distribution. The creator also offers recommendations for shampoos, conditioners, and serums specifically suited for fine hair, aiming to prevent it from feeling weighed down. Additionally, they discuss hair growth strategies and express a personal goal of growing long, healthy hair.
Bex
TikTok @bexdoeshair · Instagram @bexweston_
This creator focuses on hair care and styling. They share tutorials and tips on achieving various hairstyles, including heatless curls, sleek buns, and bouncy blow-dries. The creator also documents their experiences as a hairdressing apprentice, showing behind-the-scenes content from the salon. They often feature product reviews and recommendations for hair treatments, styling tools, and sprays.
Hasini Kay
TikTok @hasinikay · Instagram @hasinikay
This creator posts videos about beauty and lifestyle topics. They share content about skincare routines, including treatments like facials and aqua peels. The creator also discusses hair care, focusing on hair growth and treatments for hair loss, as well as styling curly hair. Additionally, they document decluttering their home, participating in project pans, and sharing hauls from sales.
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