What kind of content does VIC make?
VIC offers a vibrant and authentic look into their world across Instagram. Their content spans delicious food and drink recipes, from creative cocktails to restaurant reviews, alongside engaging travel vlogs and personal life updates. VIC also taps into pop culture commentary and advocates for children's mental health, providing a well-rounded and impactful presence.
Are you a brand that’s partnered with VIC?
Verify your partnership
Who is VIC’s audience?
VIC's audience is likely comprised of individuals interested in a blend of aspirational lifestyle content, culinary exploration, and trending pop culture. Their intent signals suggest they are seeking inspiration for daily life, travel destinations, and engaging with social commentary. With an impressive 10.14% engagement rate on Instagram, VIC's audience demonstrates significantly higher interaction than industry benchmarks (TikTok ~3.0%, Instagram ~1.5%, YouTube ~2.0%), indicating strong community loyalty and a high-quality, responsive following. This suggests a valuable audience for brands seeking authentic connection and active participation.
Which creators are similar to VIC?
If you're looking for creators like this creator, you're in luck: they're perfect for brands targeting engaged audiences interested in lifestyle, food, travel, and pop culture with a passion for advocacy.
Lisa
TikTok @lisawebster_
This creator posts videos discussing the television show Love Island, including updates on filming and broadcast schedules. They also share content related to self-care, such as vitamins and wellbeing routines. Additionally, the creator engages with their audience through video replies and discussions about other shows and personal experiences, like holidays.
Deji Adeniyi
TikTok @deji.adeniyi · Instagram @deji.adeniyi
This creator posts videos about their experiences visiting luxury spas and hotels, detailing their accommodation and dining. They also share their thoughts on popular reality television shows, particularly focusing on the 'Love Island' franchise and its contestants. Additionally, the creator discusses their experiences with cars, including fuel efficiency and features, and touches upon personal finance goals related to travel.
ffion
TikTok @ffiongerrard
This creator shares content related to personal updates and lifestyle. They have posted videos about their hair, including a refresh and discussing blonde and brunette styles. The creator also shares their experiences with exam results, university, and office jobs. Other topics include observations on songs, emotions, and a brief mention of reality television programmes.
Frequently asked questions
Sign in to view VIC's full rate card, including fees for Instagram and TikTok posts, reels, and whitelisting options.
Collab with VIC today
You can use Nutcake’s agentic tools for free. Sign up today to work with VIC on your creator campaign.