What kind of content does Deon Stokes make?
Deon Stokes offers a refreshing take on self-care and beauty, with a special focus on the over-40 demographic. On Instagram, they share practical advice on skincare, makeup, and haircare, often featuring budget-friendly options and routines tailored for perimenopause. Deon also inspires their audience with personal development content, encouraging intentional living and self-improvement.
Are you a brand that’s partnered with Deon Stokes?
Verify your partnership
Who is Deon Stokes’s audience?
Deon Stokes' audience is likely composed of individuals, primarily women, interested in self-care, beauty, and personal development, with a strong focus on the over-40 demographic. Their intent signals are high, as evidenced by the 3.92% engagement rate on Instagram, which significantly surpasses benchmarks for platforms like TikTok (~3.0%), Instagram (~1.5%), and YouTube (~2.0%). This elevated engagement suggests a highly receptive and active community, indicating strong potential for brand partnerships seeking to reach a dedicated audience invested in mature beauty and wellness solutions.
Which creators are similar to Deon Stokes?
If you're looking for creators like this creator, you'll find inspiration for self-care, beauty, and personal development, especially for those over 40 seeking effective skincare advice.
Adejoke Osinowo
Instagram @adejoke.dacosta.osinowo
This creator shares content focused on fashion and beauty. They discuss anti-aging skincare routines and makeup application, often sharing tips and product recommendations. The creator also posts outfit inspiration, highlighting personal styling choices and discussing timeless fashion pieces. They occasionally share personal anecdotes, such as navigating summer allergies or wedding guest attire dilemmas.
Sandra’s 40+ Lifestyle & Beauty Corner
Instagram @sandrasays.co
This creator discusses topics relevant to midlife women, focusing on personal well-being and self-care. Content includes navigating perimenopause and hormonal changes, prioritising health and fitness, and embracing the 'empty nest' phase. They also share insights on skincare routines, fashion choices, and maintaining a fulfilling lifestyle after children have grown. The creator frequently collaborates with brands related to beauty, wellness, and fashion.
Michelle Eury | Self-Care & Mindset for Moms
Instagram @michelle_eury
This creator focuses on personal growth, mindset shifts, and healthy lifestyle choices, particularly for women over 40. They share insights on managing anxiety, building confidence, and the importance of self-care, often incorporating their own experiences. The content also includes practical advice on skincare routines, wellness practices like NAD+ therapy, and navigating weight loss journeys with tools such as GLP-1 medication, emphasising sustainable habits over quick fixes. Additionally, they share relatable everyday moments and celebrate milestones like graduations.
Frequently asked questions
Sign in to view Deon Stokes's full rate card, including fees for Instagram and TikTok posts, reels, and whitelisting options.
Collab with Deon Stokes today
You can use Nutcake’s agentic tools for free. Sign up today to work with Deon Stokes on your creator campaign.