What kind of content does Sunny Tsao make?
Sunny Tsao shares in-depth reviews of beauty products, with a focus on skincare and haircare routines. On Instagram, they explore everything from serums and moisturizers to hair masks, and also offer insights into makeup, particularly skincare-makeup hybrids and everyday looks. Sunny's content is perfect for brands looking to connect with an engaged audience interested in beauty and self-care.
Are you a brand that’s partnered with Sunny Tsao?
Verify your partnership
Who is Sunny Tsao’s audience?
Sunny Tsao's audience is likely composed of beauty enthusiasts actively seeking product recommendations and routine advice, primarily within the US. Their engagement rate of 2.13% on Instagram, exceeding the platform benchmark of 1.5%, suggests a highly receptive and invested following. This indicates a strong intent to discover and potentially purchase featured skincare, haircare, and makeup products, making them a valuable audience for brands seeking authentic endorsements and driving purchase consideration.
Which creators are similar to Sunny Tsao?
If you're looking for creators like Sunny Tsao, you'll love beauty gurus who share honest skincare, haircare, and makeup reviews and routines.
Essa
TikTok @essasocials
This creator shares reviews and experiences with various skincare products, including serums, toners, cleansers, and moisturisers. They also post about their personal routines and discuss monthly product empties. In addition to skincare, the creator shares content about attending craft workshops, seeing musicals, and discussing fashion choices during different seasons.
Rachel Finley
Instagram @hydrationceo
This creator shares videos focusing on skincare routines and product reviews, particularly highlighting treatments for ingrown hairs and acne. They offer opinions on various beauty products, including K-beauty items, lip balms, and toners, often distinguishing between products they consider worth purchasing and those they advise against. The creator also shares personal experiences related to mental health and discusses makeup application techniques, such as how to apply blush for different face shapes.
Elo Skincare
Instagram @beautyinbloomwithelo
This creator regularly shares detailed beauty content, focusing on skincare routines and product evaluations. They frequently highlight specific skincare products, explaining key ingredients like PDRN and vegan collagen, and their potential benefits. The creator also provides makeup reviews, comparing different brands of blushes and showcasing lip care items. Additionally, they offer comprehensive hair colouring tutorials using professional products, alongside some lighthearted content about everyday and beauty-related experiences.
Frequently asked questions
Sign in to view Sunny Tsao's full rate card, including fees for Instagram and TikTok posts, reels, and whitelisting options.
Collab with Sunny Tsao today
You can use Nutcake’s agentic tools for free. Sign up today to work with Sunny Tsao on your creator campaign.