What kind of content does Essa make?
Essa offers a vibrant mix of content, primarily focusing on in-depth skincare reviews across TikTok. Viewers can expect honest takes on everything from serums to cleansers, alongside personal routine breakdowns and monthly "empties" discussions. Beyond beauty, Essa also shares delightful insights into attending craft workshops, the magic of musical theatre, and curated seasonal fashion looks.
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Who is Essa’s audience?
Essa's audience is likely composed of individuals interested in a blend of lifestyle content, from beauty and fashion to creative hobbies and entertainment. Their high TikTok engagement rate (7.97% ER) significantly surpasses industry benchmarks (TikTok ~3.0% ER), indicating a highly receptive and interactive community. This suggests strong potential for driving conversions on sponsored content, particularly for brands aligning with skincare, beauty, or craft-related products and services. The creator's diverse content also signals an audience open to exploring new trends and experiences.
Which creators are similar to Essa?
If you're looking for creators like this creator, you'll love those who share honest skincare reviews, beauty routines, and seasonal fashion tips, alongside a passion for craft workshops and musical theatre.
Demi Jones
TikTok @demijones · Instagram @demijones1
This creator shares content focused on beauty and skincare routines. They often review and demonstrate the use of various makeup products, including eyeliner, mascara, and lip treatments. Skincare features heavily, with reviews of serums, moisturisers, and sunscreens, often highlighting specific brands like L'Oréal Paris and CeraVe. The creator also posts about personal wellness, such as mole checks for skin cancer awareness, and shares updates on home and room renovations.
Nicole
Instagram @nicolejxhnson
This creator shares content related to beauty and skincare. They post videos featuring product reviews and routines, focusing on items like serums, face masks, and foundations. The creator also shares content about makeup, including lipstick shades suitable for brown skin and sparkly makeup looks. Additionally, they document experiences like attending beauty events and unboxing advent calendars.
Liv Clarke
TikTok @livclarke01
This creator shares content about beauty and fashion. They review products they have used up, known as 'empties', and share their favourites from the month or year. These reviews cover a range of items including skincare, makeup, and fragrances. The creator also posts 'Get Ready With Me' videos focusing on skincare routines and tips. Additionally, they engage their audience for fashion advice.
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