What kind of content does Essa make?
Essa offers a vibrant mix of beauty and lifestyle content, primarily on TikTok. They dive deep into skincare, sharing honest reviews of serums, toners, and moisturizers, alongside their personal routines and monthly empties. Beyond beauty, Essa brings followers along to craft workshops, discusses the magic of musical theatre, and explores seasonal fashion trends.
Are you a brand that’s partnered with Essa?
Verify your partnership
Who is Essa’s audience?
Essa's audience is likely comprised of individuals interested in a blend of beauty, lifestyle, and creative pursuits, primarily from the UK. Their high TikTok engagement rate (7.97%) significantly surpasses industry benchmarks (TikTok ~3.0%), indicating a highly receptive and active community. This strong engagement suggests viewers are not just passively consuming content but are actively participating, likely seeking inspiration for skincare, beauty, and craft projects, as well as enjoying Essa's personal interests in fashion and musical theatre. This presents a valuable opportunity for brands targeting a passionate and responsive demographic.
Which creators are similar to Essa?
If you're looking for creators like this, you'll love those who share honest skincare reviews, beauty routines, craft workshops, musical theatre insights, and seasonal fashion finds.
Demi Jones
TikTok @demijones · Instagram @demijones1
This creator shares content focused on beauty and skincare routines. They often review and demonstrate the use of various makeup products, including eyeliner, mascara, and lip treatments. Skincare features heavily, with reviews of serums, moisturisers, and sunscreens, often highlighting specific brands like L'Oréal Paris and CeraVe. The creator also posts about personal wellness, such as mole checks for skin cancer awareness, and shares updates on home and room renovations.
Nicole
Instagram @nicolejxhnson
This creator shares content related to beauty and skincare. They post videos featuring product reviews and routines, focusing on items like serums, face masks, and foundations. The creator also shares content about makeup, including lipstick shades suitable for brown skin and sparkly makeup looks. Additionally, they document experiences like attending beauty events and unboxing advent calendars.
Liv Clarke
TikTok @livclarke01
This creator shares content about beauty and fashion. They review products they have used up, known as 'empties', and share their favourites from the month or year. These reviews cover a range of items including skincare, makeup, and fragrances. The creator also posts 'Get Ready With Me' videos focusing on skincare routines and tips. Additionally, they engage their audience for fashion advice.
Frequently asked questions
Sign in to view Essa's full rate card, including fees for Instagram and TikTok posts, reels, and whitelisting options.
Collab with Essa today
You can use Nutcake’s agentic tools for free. Sign up today to work with Essa on your creator campaign.