What kind of content does Shani Van Hoey make?
Shani Van Hoey shares engaging video content across Instagram, showcasing her home improvement projects and DIY endeavors. Her audience also connects with her relatable parenting journey, from celebrating developmental milestones to navigating everyday challenges. Shani frequently incorporates fun obstacle courses and product reviews, offering authentic recommendations for items like diapers and custom wallpaper.
Are you a brand that’s partnered with Shani Van Hoey?
Verify your partnership
Who is Shani Van Hoey’s audience?
Shani Van Hoey's audience is likely comprised of individuals interested in practical home improvement, DIY projects, and family-oriented content, with a strong geographic concentration in the Netherlands. Their engagement signals suggest a community actively seeking inspiration and advice, as evidenced by their interaction with challenges and product reviews. While Shani's current Instagram engagement rate of 0.89% falls below the benchmark for the platform (1.5% ER), the volume of followers indicates a substantial reach. This presents an opportunity to nurture deeper engagement and potentially drive conversions through targeted content and collaborations.
Which creators are similar to Shani Van Hoey?
If you're looking for creators like this creator, you'll find inspiration for tackling home improvement projects and parenting challenges through relatable product reviews.
Manon Kool
Instagram @manon_kool
This creator shares videos about home improvements, including wallpapering a living room and cooking meals. They also post about personal fitness journeys, focusing on clothing choices and getting back into shape. Additionally, the creator documents moments with their children, such as playtime and changing nappies, often featuring product reviews and sponsored content.
Carly
Instagram @mycityapartment
This creator posts videos about home renovation and decoration, often focusing on rental-friendly updates. They share tutorials on applying and removing wallpaper, and offer tips for making small apartments feel like a home. The content also includes advice on organising baby items in a stylish kitchen and organising small spaces effectively.
Ellie Jarrett
TikTok @elliejarrett2 · Instagram @elliejarrett2
This creator shares videos about their daily life, including home renovations and organisation. They often feature their child, showing meal ideas and routines, as well as their own activities like trying new food products or sharing fashion choices. The content also includes lifestyle vlogs, such as shopping trips to IKEA and organising a new home.
Frequently asked questions
Sign in to view Shani Van Hoey's full rate card, including fees for Instagram and TikTok posts, reels, and whitelisting options.
Collab with Shani Van Hoey today
You can use Nutcake’s agentic tools for free. Sign up today to work with Shani Van Hoey on your creator campaign.