What kind of content does Mathilde make?
Mathilde offers a comprehensive guide to the world of beauty, with a particular focus on makeup. On Instagram, she dives deep into product reviews, from the latest blushes and bronzers to mascaras, sharing insights on formulas and shades. Beyond makeup, Mathilde also explores the realm of fragrance, providing recommendations and reviews, alongside essential skincare tips and smart makeup organization strategies.
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Who is Mathilde’s audience?
Mathilde's audience is likely comprised of beauty enthusiasts actively seeking product recommendations and practical advice. Their engagement signals, evidenced by a 3.66% Instagram engagement rate (significantly above the 1.5% benchmark), suggest a highly receptive and interactive community. This indicates a strong potential for driving product interest and conversions, as followers are demonstrably invested in Mathilde's content and the beauty products she features.
Which creators are similar to Mathilde?
If you're looking for creators like Mathilde, you'll love discovering beauty gurus who share honest makeup reviews, skincare tips, and fragrance finds for your next obsession.
Sheena
Instagram @reviewsskincare
This creator regularly posts content focused on makeup and skincare. They frequently showcase various blush products, sharing their current favourites and preferred shades for different seasons, such as coral and peachy tones. The creator also highlights lip products, including lip balms and glosses, often discussing their personal collections and go-to items. Additionally, they share their skincare routines, detailing steps like cleansing, serum application, moisturising, and SPF, and review specific products that provide a healthy, glowy complexion.
Hayley
Instagram @milkandhonie
This creator shares make-up and skincare routines, focusing on affordable drugstore products. They review and demonstrate various beauty items, including lip glosses, foundations, concealers, and blush sticks. The content often features product demonstrations, honest reviews, and full face of makeup tutorials using budget-friendly brands. They also share morning skincare routines for sensitive and blemish-prone skin.
Emily Bacon
Instagram @emilylouisebacon
This creator posts videos featuring a variety of makeup and skincare products. They often showcase unboxings of new items, such as lip treatments, concealers, and highlighters. The creator also provides swatches and demonstrations of products like blush, lip tints, and mascaras, often highlighting their textures and shades. They frequently ask viewers for their opinions on the products shown.
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