What kind of content does Hayley make?
Hayley offers authentic and approachable beauty content, specializing in drugstore makeup and skincare. On Instagram, she provides honest reviews and engaging tutorials featuring affordable products like lip glosses, foundations, and blush sticks. Her expertise extends to sensitive and blemish-prone skin, with helpful morning routines and full-face looks using budget-friendly brands.
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Who is Hayley’s audience?
Hayley's audience is likely composed of budget-conscious beauty enthusiasts in the UK seeking practical makeup and skincare advice. Their intent signals are strong, indicated by her high engagement rate of 8.50% on Instagram, significantly exceeding benchmark averages (TikTok ~3.0%, Instagram ~1.5%, YouTube ~2.0%). This suggests a highly receptive and loyal community actively seeking product recommendations and learning through tutorials. This elevated engagement quality presents a valuable opportunity for brands targeting this demographic.
Which creators are similar to Hayley?
If you're looking for creators like this creator, you'll love their honest drugstore beauty reviews and makeup tutorials for everyday looks.
Embla Wigum
TikTok @emblawigum · Instagram @emblawigum
This creator posts content related to beauty and makeup. They share reviews and demonstrations of various makeup products, including blush, lip stains, bronzers, and powders from both high-end and drugstore brands. The creator also includes skincare routines and product recommendations, sometimes featuring sponsored content. Additionally, they share travel vlogs showcasing daily routines and outfits during their trips.
Emily Bacon
Instagram @emilylouisebacon
This creator posts videos featuring a variety of makeup and skincare products. They often showcase unboxings of new items, such as lip treatments, concealers, and highlighters. The creator also provides swatches and demonstrations of products like blush, lip tints, and mascaras, often highlighting their textures and shades. They frequently ask viewers for their opinions on the products shown.
Alexis Christine
Instagram @itsalexischristine
This creator shares videos reviewing various makeup and beauty products. They focus on lip products such as lipsticks, lip liners, and lip balms, detailing their finishes and wearability. The creator also discusses hair products like tinted dry shampoo and body care items such as shimmer oils. They occasionally review blush and mascara, often highlighting viral or popular items.
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