What kind of content does Hayley make?
Hayley crafts engaging makeup and skincare content, specializing in accessible drugstore finds. On Instagram, she shares honest reviews and step-by-step tutorials featuring everything from lip glosses to foundations. Her audience trusts her expertise on budget-friendly beauty, and she also provides helpful morning routines tailored for sensitive and blemish-prone skin.
Are you a brand that’s partnered with Hayley?
Verify your partnership
Who is Hayley’s audience?
Hayley's audience is likely composed of beauty enthusiasts in the UK seeking accessible, budget-friendly makeup and skincare advice. Their intent signals are strong, indicated by a high engagement rate of 8.50% on Instagram, significantly exceeding benchmarks for platforms like TikTok (~3.0%), Instagram (~1.5%), and YouTube (~2.0%). This suggests a highly receptive and interactive community that actively consumes product reviews and tutorials, offering excellent potential for brand partnerships and direct sales.
Which creators are similar to Hayley?
If you're looking for creators like this creator, you'll love their honest drugstore beauty reviews and easy-to-follow makeup and skincare tutorials.
Embla Wigum
TikTok @emblawigum · Instagram @emblawigum
This creator posts content related to beauty and makeup. They share reviews and demonstrations of various makeup products, including blush, lip stains, bronzers, and powders from both high-end and drugstore brands. The creator also includes skincare routines and product recommendations, sometimes featuring sponsored content. Additionally, they share travel vlogs showcasing daily routines and outfits during their trips.
Emily Bacon
Instagram @emilylouisebacon
This creator posts videos featuring a variety of makeup and skincare products. They often showcase unboxings of new items, such as lip treatments, concealers, and highlighters. The creator also provides swatches and demonstrations of products like blush, lip tints, and mascaras, often highlighting their textures and shades. They frequently ask viewers for their opinions on the products shown.
Mathilde
Instagram @serumsavvy
This creator focuses on beauty content, frequently trying out and reviewing makeup products such as blushes, bronzers, and mascaras. They often showcase new launches and share their opinions on formulas and shades. The creator also discusses fragrances, sharing recommendations and reviews of various scents. Additionally, they share content related to skincare, beauty essentials for work, and organisation tips for their makeup collection.
Frequently asked questions
Sign in to view Hayley's full rate card, including fees for Instagram and TikTok posts, reels, and whitelisting options.
Collab with Hayley today
You can use Nutcake’s agentic tools for free. Sign up today to work with Hayley on your creator campaign.