What kind of content does Embla Wigum make?
Embla Wigum offers a vibrant blend of beauty and lifestyle content across TikTok and Instagram. She shares engaging makeup reviews and demonstrations, highlighting everything from blush to bronzers, and also provides practical skincare routines and product recommendations. Beyond beauty, Embla invites her audience along on her travels with captivating vlogs, often sharing her daily routines and stylish outfit ideas.
Are you a brand that’s partnered with Embla Wigum?
Verify your partnershipWho is Embla Wigum’s audience?
Embla Wigum's audience is primarily interested in beauty content, including makeup reviews, skincare routines, and product recommendations, with a secondary interest in fashion and travel. Intent signals suggest a strong purchase intent, driven by her detailed product reviews and outfit ideas. Her engagement rates are exceptionally high, with TikTok ER at 7.71% significantly outperforming the benchmark (3.0%), and Instagram ER at 2.17% also exceeding its benchmark (1.5%). This indicates a highly engaged and receptive audience, ripe for brand partnerships and product endorsements.
Which creators are similar to Embla Wigum?
If you're looking for creators like Embla Wigum, you'll love content that blends honest makeup reviews and skincare routines with inspiring travel vlogs and outfit ideas.
Sylvia Van Hoeven
Instagram @sylviavanhoeven
This creator frequently posts videos showcasing beauty products and makeup application techniques. They often demonstrate how to use items like contour sticks, blush stains, and eyeshadows. The creator also shares skincare routines, featuring products such as face masks and tinted SPF. Additionally, they occasionally post about hair styling, travel destinations, and fragrances, sometimes in collaboration with brands.
Dominique Allison
TikTok @dominiqueallison
This creator posts videos about skincare and makeup. They share tutorials on how to achieve specific looks, such as glass skin or glowy spring makeup, and demonstrate techniques like colour correcting foundation or making lipstick last longer. The creator also shares their experiences attending brand events and trying out new beauty products, often comparing different shades and finishes of makeup such as blush or lipstick.
Hayley
Instagram @milkandhonie
This creator shares make-up and skincare routines, focusing on affordable drugstore products. They review and demonstrate various beauty items, including lip glosses, foundations, concealers, and blush sticks. The content often features product demonstrations, honest reviews, and full face of makeup tutorials using budget-friendly brands. They also share morning skincare routines for sensitive and blemish-prone skin.
Frequently asked questions
Sign in to view Embla Wigum's full rate card, including fees for Instagram and TikTok posts, reels, and whitelisting options.
Collab with Embla Wigum today
You can use Nutcake’s agentic tools for free. Sign up today to work with Embla Wigum on your creator campaign.